TNM Creative Media

TNM Creative Media From strategy to storytelling, design to digital, we offer end-to-end creative services that help brands show up, stand out & connect.

Whether you're after a one off campaign or ongoing support, we build with purpose & partner with heart. Jamie is the Creative Director of TNM Creative Media. His career kicked off as a chef which spanned over 16 years and allowed him to travel the world. He also studied Fine Art in Manchester, UK which still to this day he is very passionate towards, Jamie maintains his serenity through painting.

After leaving the kitchen to pursue a food development role for the largest catering company in Australia, he began to merge his creativity and food knowledge to capture a perspective of marketing that was faithful to the industry. In 2014 he decided to take a leap of faith and start his brand "The Northern Monkey" (TNM) which has now evolved to TNM Creative Media. Jamie has worked alongside some of the best chefs in the world, industry specialists, food brands, stylists and photographers. His passion & knowledge for food, art and film have allowed him to establish himself as an "entrepreneurial marketing and good vibes distributor" in the hospitality, travel and arts sector.

After more than a decade working alongside producers, wholesalers, agents, governing bodies, and end consumers in the fo...
14/05/2026

After more than a decade working alongside producers, wholesalers, agents, governing bodies, and end consumers in the food industry… it’s time for the next evolution for TNM.

That’s why we’re officially stepping deeper into the agriculture space.

We go live Monday. Bringing our storytelling and marketing services to:

🌾 Growers
🌱 Agronomy & horticulture
🐄 Livestock producers
🥕 Agents & fresh produce businesses

From seed, soil, and sea, we create marketing that connects the people feeding Australia with the audiences who need to hear their story.

Because agriculture deserves better storytelling.
Real storytelling.

And that’s what we do.

05/05/2026

10X-ing in Sydney.

One of those moments where you say yes and back yourself. TNM was asked to jump in with the team at and in true TNM fashion we did!

As Grant put it….

“You’re one of the best I’ve worked with….”

That TNM juice is our secret juice…

It’s not just about how good you are with a camera.
It’s guidance.
Timing.
Connection with your subject.

That’s where the magic sits.

Working with Grant and his team was a masterclass of real hustle, no fear, all in.

A pleasure creating with you G.
And cheers for the water on the camera… 💦🎥

01/05/2026

🍎 7+ years strong with and we couldn’t be prouder.

From day one to now, it’s been incredible to watch this family-run business grow into a leading fruit box and snack pantry provider for workplaces. Through all the ups and downs, they’ve always shown up with quality, care, and service at the forefront. That’s what sets them apart.

This is an appreciation post…but also a reminder:
Building a brand is not an overnight formula.

It takes:
👉 A solid team
👉 Strong operations and systems
👉 Clear messaging and communication
👉 And most importantly… real, authentic stories

Get that right, and no one can compete with you.

Massive respect to and the entire iFresh team, keep moving the needle.

is proud to have created, developed, and grown alongside you with strategy, content, and storytelling.

B2BMarketing ConsistencyWins

ANZAC Day is not about glorifying war.It’s a day of quiet reflection, honouring the sacrifice made for peace and remembe...
25/04/2026

ANZAC Day is not about glorifying war.

It’s a day of quiet reflection, honouring the sacrifice made for peace and remembering those who served this country with courage.

As a team of creatives, we’ve been fortunate enough to tell stories across this incredible country , from seed, soil, and sea and it constantly reminds us just how magnificent Australia truly is.

The hard work, resilience, and spirit of this nation is reflected in its people.

Take a moment today for gratitude, reflection, and perspective.

Lest we forget.

From all of us at TNM, have a safe and blessed long weekend. 🇦🇺

26/03/2026

Another early morning and that hands-on approach we love from our founder and Creative Director .

Not many in marketing or digital can say they’ve worked the floor at … Jamie did. Over a year on nights, learning the system from the ground up.

From pioneering a brand like Petite Bouche with Export Fresh, to helping shape into a business that truly spoke to chefs.

Then came and we haven’t looked back.

From grower stories to agent insights, from mushrooms to market floors we’ve been lucky enough to help pioneer conversations, marketing, and storytelling that actually connects.

Coltivare is the result of all of that but it doesn’t happen without trust, knowledge, passion, and most importantly, integrity.

The markets can be brutal.
But one thing remains, we’re all human.

And how you communicate with your customers and team is everything.

Another edition of Coltivare delivered to and the team at .

One story.
One recipe.
One product at a time.

Giving back to the people who make it all work.

Hats off to Lemdell and the community.

P.S we are now on the 5th edition of Coltivare, Autumn….. life got away from us 🤣😜❤️

❤️

28/12/2025

2025 Wrap-Up: A Year of Growth, Grit & Gratitude

What an incredible year it’s been for .

We kicked off January with four new wheels our production UTE, and it’s been an absolute game-changer. Allowing us to show up equipped, professional and ready to create. From strategy to rebrands, content to campaigns, we’ve worked across every corner of the food industry from growers, producers, agents and chefs to retail and hospitality.

Some standout moments?

🌿 Publishing four seasonal editions of Coltivare for ;conceived, created and delivered entirely by TNM.
🍑 Powering consistent and creative storytelling across a true voice of the market.
🍟 Launching a marketing experience like no other with ~ Australia’s first-ever potato scallop eating competition, featuring .eat and a surprise cameo on Japanese TV!
👩‍🌾 Building brands from scratch including and ~ two unique stories, told with purpose.
🥗 Creating the Fresh Made Easy retail recipe campaign for ~ supporting grower education and launching into .
📦 New levels for into a recognisable, story-led B2B brand ready to scale.
🐄 Driving storytelling around the record-breaking female sale, showing what marketing in agriculture can really do.
🏗️ Rolling out full campaigns for , , and ~ proving again that property storytelling matters.
🐟 Becoming a content partner to — delivering fast, agile and high-impact work across a nationwide summer campaign.

And finally, as we wrap 2025, we proudly launched our consultancy arm where TNM founder Jamie Henshall works 1:1 with brands to lay the strategic foundations they need to truly grow.

We are beyond grateful to our brilliant team, our trusting clients, and every moment that challenged and inspired us.

2026 will be about discernment, alignment, and doing meaningful work with people who get it.

Wishing all our people all the successes and positivity and don't forget to leave that negative energy behind in 2025..❤️

11/12/2025

On our storytelling journey, there are projects that stay with you and this one has always been right at the top.

Nearly seven years ago, we followed Isaac Thomson on his mission to become a UFC fighter. We travelled with him to the States, documenting his training, his mindset, his grind, and the raw hunger of a young man chasing something massive.

To now see the news that he’s signed to the UFC… mate, we are beyond proud.
Hard work.
Consistency.
Manifestation.
Pure heart.

It was a privilege for TNM to capture a moment in time a younger Isaac, full of fire, determination, and belief, setting out on his dream.

Massive respect, brother. Keep pushing. Keep rising.
What a trip this was. Forever grateful.

🎥 A big part of what we do at is helping our clients and their teams step in front of the camera, often for the very fi...
31/10/2025

🎥 A big part of what we do at is helping our clients and their teams step in front of the camera, often for the very first time.

This in itself is a real ROI moment. When your business connects through its people, you build trust, authenticity, and a genuine connection with your audience. That’s what we specialise in storytelling through confidence.

Recently, we’ve been working with from , helping him share weekly market updates straight from . It’s not easy many think they can do it, but freeze the moment that lens turns red.

That’s where our coaching, direction, and production support come in. We help our clients find their voice, build camera confidence, and show up in a way that feels real.

The rest? That’s down to showing up, facing fear, and doing the reps because, like anything else, practice makes perfect.

We’re seriously proud of Ben….the feedback from chefs has been amazing, and people are connecting with the story behind the produce. 🙌

So… what are you waiting for?

🎬 Get in front of the camera. Sometimes, that’s the best place to begin.

Thanks for having us ~ Something Seasonal Landing. ☀️
30/10/2025

Thanks for having us ~ Something Seasonal Landing. ☀️

Huge thanks for having the TNM team today 🙏✨It was an absolute treat to capture the action, the artistry, and the stun...
23/10/2025

Huge thanks for having the TNM team today 🙏✨

It was an absolute treat to capture the action, the artistry, and the stunning produce behind the dishes at — every plate was a masterpiece. 🎥🔥

We can’t wait to share this one, created in collaboration with and the incredible 🥩

Stay tuned… this one’s going to be special. 👀

Address

Suite 7, 153 Denman Avenue
Sydney, NSW
2229

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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