10/09/2026
How do you get a razor ad to stand out in a sea of saturation and overstimulation? You make something clean, calm and minimal.
For Schick’s new razor, the Speed 5, we took a page from the target audience’s book: no fluff, no gimmicks, just some humour and restraint.
After some pixel-pushing and synonym searching, we’ve launched a bold campaign with fun OOHs and animations that’ll make people stop, read, touch their chin (maybe realise they have a little stubble) and chuckle.