25/07/2026
Lead brand campaign image for York & George, one of our favourite projects of all time and a Wardle masterpiece. We sought out the exceptionally talented Daniel Flood Flood to partner with us and bring our brand vision to life. Daniel’s unique, cinematic approach to visualization perfectly matched what we wanted to achieve for this campaign. At the time, an atypical property campaign image for Sydney: No wide city view, no tall tower. Just gentle heroing of Wardle’s beautiful architectural language and elevation of place. An image that beckons you to experience it. An image lovingly created by hand in an era before AI. Paying respect to the craftsmanship of the image, today our colour retouching artists have gently reimagined the original images by hand - the old fashioned way. Not to improve an already perfect image, but to reconnect with old skills and explore new possibilities. A new technological era yet images that stand the test of time.
