Rare Identity

Rare Identity Rare is a Sydney based full-service agency specialising in property marketing, web and graphic design, interactive marketing & online advertising.

Luma Tama, Created by Clutch.Chloe Matters from Matters + Made has curated interiors with an assemblage of restrained ma...
17/04/2026

Luma Tama, Created by Clutch.
Chloe Matters from Matters + Made has curated interiors with an assemblage of restrained materials, all beautifully composed. Design intrigue comes from texture, layering and calming tones to form a harmonious palette adorning every room. Natural stone and whitewashed timber reflect the coastal landscape, bespoke joinery is exquisitely crafted and feature lighting casts an ambient glow.

Developer:
Interiors:
Architecture:
Landscape:
Sales: .re

Immensely proud to see the Place Brand we crafted for Woolooware Bay community so cleverly integrated into the built env...
29/04/2025

Immensely proud to see the Place Brand we crafted for Woolooware Bay community so cleverly integrated into the built environment of the precinct’s new town centre & leisure precinct, Bay Central. Brilliant work from the team at always a pleasure to collaborate with you 🙏🏻 Phototgraphy by

Brand identity for boutique residential developer, Berkley Property. An identity reflecting the team’s highly personal, ...
25/11/2024

Brand identity for boutique residential developer, Berkley Property. An identity reflecting the team’s highly personal, hands-on approach to property.

Client: Berkely Property

Meadowbank Corner place brand identity. Milk bottle top blue and unapolagetically bold typography – a marriage made in h...
17/11/2024

Meadowbank Corner place brand identity. Milk bottle top blue and unapolagetically bold typography – a marriage made in heaven and perfect contrast to Meadowbank Corner’s playful lineart illustrations.

Client: apt.Residential
Architecture:

12/11/2024

Meadowbank Corner place brand identity. Milk bottle top blue and unapolagetically bold typography – a marriage made in heaven and perfect contrast to Meadowbank Corner’s playful lineart illustrations.

Client: apt.Residential
Architecture:

10/11/2024

Meadowbank Corner place brand identity. Fast emerging as a driving force for change in rental living, apt.Residential are on a mission to help shape the future of home, for the better. With this in mind, Apt.Residential sought a creative partner who shared their ideals, to join them on this journey –Taking inspiration from the traditional neighbourhood cornerstore, Meadowbank Corner looks to bring enjoyment, ease and a distinctly local flavour back to the retail experience.

Client: apt.Residential
Architecture:

05/11/2024

AVRA Bondi Beach location shoot. Capturing the magnetic beauty of this prized coastal neighbourhood and perfectly reflecting AVRA’s brand aesthetic.

Client:
Architecture:
Interiors:
Landscape:

03/11/2024

AVRA Bondi Beach experience suite. A highly considered sequence of spaces, executed with a level of refinement and restraint in fitting with AVRA’s quiet luxury.

Client: Clutch
Architecture: Pbd Architects
Interiors: Woods Bagot
Landscape: Myles Baldwin Design

AVRA Bondi Beach coffee table book – hand wrapped one by one in a fabric typically found adorning the interiors of the w...
29/10/2024

AVRA Bondi Beach coffee table book – hand wrapped one by one in a fabric typically found adorning the interiors of the worlds finest automobiles. AVRA is Bondi Beach’s most significant ultra-luxury residential development launch in over a decade, where architecture, interiors and place identity connect seamlessly through a highly conceptual brand story.

Client:
Architecture:
Interiors:
Landscape:

27/10/2024

Avra Bondi Beach, created by Clutch. Eighteen impeccably crafted residences and penthouses of remarkable scale and beauty. AVRA was driven by Clutch’s unrelenting energy and tenacity to see their highly ambitious vision brought to life. Immaculately appointed interiors, adorned in the finest materials.

Client:
Architecture:
Interiors:
Landscape:

Perle, East Side Quarter. The much anticipated fourth stage in Penrith’s globally inspired, locally crafted neighbourhoo...
22/10/2024

Perle, East Side Quarter. The much anticipated fourth stage in Penrith’s globally inspired, locally crafted neighbourhood. It’s been our pleasure to partner with the ESQ development team and Turner Studio over several years now, carefully planning, crafting and most importantly evolving the East Side Quarter place brand story. With each new stage, a piece of the vision conceived several years ago has been brought to life, adding to the unique neighbourhood fabric and enhancing the lives of its residents.

Client:
Architecture:

Address

Level 1/110 Willoughby Road
Sydney, NSW
2065

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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