Launch Engineering Pty Ltd

Launch Engineering Pty Ltd Yet another entreprenuer came to us, bemoaning they had just been told they are to be deleted from Woolworths shelves.

Previously Launch Engineering P/L, the firm provides Corporate Marketing Governance and strategic advice, built upon our consultants' seniority... each with 40 year's experience delivering commercial successes for global companies & growing businesses. Unless you are a market leader with a HOT marketing director on $200K+, you need our advice BEFORE it happens to you.

If you ever thought it would be nice to have a crystal ball, that would predict the outcome of a product launch BEFORE t...
13/08/2023

If you ever thought it would be nice to have a crystal ball, that would predict the outcome of a product launch BEFORE the event, you'll find... http://www.prelaunchchecker.com a helpful site.

A proven and accurate way to check a product launch will succeed

If you STILL think " is a synonym for and ... watch this 2-minute video!
13/04/2023

If you STILL think " is a synonym for and ... watch this 2-minute video!

What is "Marketing"? Definition of the word, "Marketing". Find out what REALLY means...It's MUCH, much more than just advertising and promotion!AN...

Trained marketers understand that marketing is more than advertising and promotion: That it is the management of exchang...
08/08/2020

Trained marketers understand that marketing is more than advertising and promotion: That it is the management of exchange; and to manage exchange, trained marketers know they have to adapt to environmental change . In strategic marketing terms, Covid-19 is very simply a change in the business environment in which we manage exchange (in which we market our goods and services). [ 369 more words ]

Trained marketers understand that marketing is more than advertising and promotion: That it is the management of exchange; and to manage exchange, trained marketers know they have to adapt to envir…

Why do some people think advertising = marketing? When you take a product to market, don't you think about the price? Wh...
05/08/2020

Why do some people think advertising = marketing? When you take a product to market, don't you think about the price? When you take a product to market, don't you think about the actual product you're trying to sell? When you take a product market, don't you think about which market you're going to choose to sell it in? When you take a product to market, don't you think about whether you might get someone else to sell it, instead of selling it yourself? [ 180 more words ]

The difference between a marketing professional and a snake-oil fake…

For the first time in many years, industry associations need to step up and prove themselves worthy! As member driven or...
16/06/2020

For the first time in many years, industry associations need to step up and prove themselves worthy! As member driven organisations, representative associations who count businesses as members, need to address their responsibilities to their members. With the social upheaval of the “Covid era”, existing markets and their segments have changed... New markets with unknown segments are waiting for new needs, wants desires and behaviours to be recognised and better serviced. [ 148 more words ]

For the first time in many years, industry associations need to step up and prove themselves worthy! As member driven organisations, representative associations who count businesses as members, nee…

Has COVID-19 inadvertently exposed the truth about Qantas Management or does it say more about its shareholders? In the ...
12/06/2020

Has COVID-19 inadvertently exposed the truth about Qantas Management or does it say more about its shareholders? In the wake of COVID-19, many companies have panicked; reacted conservatively or closed down… thrown their hands up in misery and blamed the corona epidemic for their demise. Could it be though, that the slant towards the operational focus in senior management has resulted in exposing… [ 297 more words ]

Has COVID-19 inadvertently exposed the truth about Qantas Management or does it say more about its shareholders? In the wake of COVID-19, many companies have panicked; reacted conservatively or clo…

The headlines are reading failed... but the TRUTH is their board of directors failed to perform... They must have know...
23/05/2020

The headlines are reading failed... but the TRUTH is their board of directors failed to perform... They must have known three years ago this was on its way... they sat there and watched, doing nothing proactive to stop it... more than corporate incompetence, this is criminal corporate neglect! Good Corporate Governance is NOT killing off brands by doing nothing to make them better! [ 153 more words ]

The headlines are reading failed… but the TRUTH is their board of directors failed to perform… They must have known three years ago this was on its way… they sat there and…

The ONLY people that Qantas & Virgin SHOULD be sacking are the incumbent Board of Directors! The lack of strategic compe...
05/05/2020

The ONLY people that Qantas & Virgin SHOULD be sacking are the incumbent Board of Directors! The lack of strategic competence demonstrated by the Board and executive management of Qantas and Virgin is NOT new. American Rail ignored change in the demand for transport when cars went into mass production: Instead of adapting, they threw their hands up and said "bail us out!", too. [ 107 more words ]

The ONLY people that Qantas & Virgin SHOULD be sacking are the incumbent Board of Directors! The lack of strategic competence demonstrated by the Board and executive management of Qantas and Vi…

Should the ONLY people that Qantas and Virgin are sacking be the incumbent Board of Directors? The lack of strategic com...
25/04/2020

Should the ONLY people that Qantas and Virgin are sacking be the incumbent Board of Directors? The lack of strategic competence demonstrated by the Board and executive management of Qantas and Virgin is NOT new. American Rail ignored change in the demand for transport when cars went into mass production: Instead of adapting, they threw their hands up and said, "bail us out!", too. [ 721 more words ]

Should the ONLY people that Qantas and Virgin are sacking be the incumbent Board of Directors? The lack of strategic competence demonstrated by the Board and executive management of Qantas and Virg…

The modern "Marketing Concept" is "using the resources of your organization that can be competitively utilized to satisf...
22/03/2020

The modern "Marketing Concept" is "using the resources of your organization that can be competitively utilized to satisfy the needs or wants of an identifiable and reachable target audience. So, EXPERT marketers that understand their job is, "The holistic, integrated management of exchange" are equipped with the understanding to self-determine if a business should be closing for a lock down, staying open despite a lock down, of actually redeploying resources and responding to a lock down to satisfy new and unsatisfied needs in the market place. [ 230 more words ]

Should your business should be closing for a lock down or expanding?

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11 York Street
Sydney, NSW
2000

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Monday 10am - 3pm
Tuesday 10am - 3pm
Wednesday 10am - 3pm
Thursday 10am - 5pm
Friday 10am - 3pm

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