Bagel Marketing

Bagel Marketing At Bagel Marketing, we draw inspiration from the boundless potential symbolized by the bagel in "Everything Everywhere All at Once."

We are a dynamic and innovative marketing agency dedicated to exploring multiple avenues to deliver marketing solutions.

🌐 5 Marketing Trends in 2024 🌐In today's fast-paced digital world, businesses need to stay on top of the latest global m...
28/07/2024

🌐 5 Marketing Trends in 2024 🌐
In today's fast-paced digital world, businesses need to stay on top of the latest global marketing trends to thrive. Here are 5 key trends to watch in 2024:

📱 New social apps are shaking things up: Platforms like Airchat and Threads are gaining massive popularity. Dive in early and experiment with these platforms to see what resonates with your audience.

💬 Social media is getting more interactive: WhatsApp, Reddit, and Instagram are rolling out features that encourage more conversations. Use these features to host events, Q&As, and create engaging content.

🎥 Short videos are still king: With Facebook and YouTube doubling down on short video formats, optimise your video content to shine on these platforms.

🤖 AI avatars are the next big thing: TikTok and Meta are embracing AI avatars. Consider how a virtual version of your brand could interact with customers in a fun and unique way.

🛒 Reddit is upping its ad game: With dynamic product ads and conversational ads, Reddit offers new opportunities to reach potential customers. Explore these options to see if they're a good fit for your brand.

Article from: https://lnkd.in/gNmPsC9b

Me: It's boiled then baked, has a hole in the middle, and it's savory, not sweet! 🗣️ AI: But it's round, it's bread, an...
22/07/2024

Me: It's boiled then baked, has a hole in the middle, and it's savory, not sweet! 🗣️
AI: But it's round, it's bread, and people eat it with coffee... Sounds like a donut to me 🤖

The Paris Olympics are just around the corner, and brands are going for gold with their creative campaigns. ✨Article: ht...
17/07/2024

The Paris Olympics are just around the corner, and brands are going for gold with their creative campaigns. ✨

Article: https://lnkd.in/gTzU3-iA

From Omega's stunning Parisian landmark transformations to Coca-Cola's heartwarming message of unity, it's clear that visual storytelling is the key to capturing the Olympic spirit. 🏅

Even Samsung's tech-savvy approach is impressive, with their ads showcasing the power of openness and innovation. 📱🌟

Who's your pick for the most creative Olympic campaign?

Whether for individuals or brands, each has its own story. But not everyone can tell their story well, and many people h...
13/07/2024

Whether for individuals or brands, each has its own story. But not everyone can tell their story well, and many people have never understood what their story truly is.
So what is one's own story? How should one tell the story of a personal brand or a business brand effectively? What steps do we need to take in this process?

In this article, we will tell you three stories:
Article: https://lnkd.in/gWtTzJUb
🥤🎵Coca-Cola's iconic song, "I'd Like to Teach the World to Sing," made Coca-Cola's ad one of the greatest advertisements of the 20th century.
💡🚬Don Draper’s idea for Lucky Strike’s “It’s Toasted” slogan became a classic for the brand.
🌈📢The 2005 LGBT Pride “Shout for Those Who Couldn’t” campaign raised awareness like never before!

Why can these brands tell their story so well? We explain it in this article.

🚀📈 Successful businesses rely on more than just branding. Factors like business models, supply chains, channels, resources, markets, policies, and product/service quality also play crucial roles. Thus brand storytelling should come after business maturity, not before. In an immature business, creating highly creative ads is often an unnecessary expense. Effective growth and comprehensive development are what matter most for a company. Successful businesses are built; outstanding brands are the products of mature businesses, and good stories are distilled from many accumulated stories.

📢📝Marketing is also quite important, but many businesses can’t tell the difference between branding and marketing. Branding is about telling the story and educating your customers to love your brand. But for marketing, no marketing can be effective without proper research of your audience; marketing is about understanding your audience first and then creating value for customers. A lot of advertisers and businesses can’t tell the difference between marketing and branding, which often creates misaligned strategies, inefficient resource allocation, and inconsistent messaging, leading to a disconnect with their customers.

📈 TikTok's Viral Product Trends Over the Past 6 Years! 📈Article: https://lnkd.in/gyGJYV8qEver wondered what makes a prod...
08/07/2024

📈 TikTok's Viral Product Trends Over the Past 6 Years! 📈

Article: https://lnkd.in/gyGJYV8q

Ever wondered what makes a product go viral on TikTok? 🤔 Let’s dive into the categories and trends that have captured the world’s attention and the secrets behind their success! 🌟

🎉 Categories with Viral Potential 🎉
1. Novelty and Fun Products 🎁
Think quirky, humorous, and unique! These products grab attention, evoke emotions, and have a natural viral potential. 🌱🐶🛏️
Examples: Floating plant pots, smart pet toys, talking blankets, singing lollipops.
2. Practical and Creative Products 🛠️
Solving everyday problems with a twist! High-usage products that are innovative and convenient. 🧽🔋🎨
Examples: Multi-functional portable tools, wireless chargers, DIY craft kits, unique stationery.
3. Holiday-related Products 🎄
Young TikTok users love holiday products, making them a hot commodity! 🛍️🎁✨

🔥 Patterns of Viral Products 🔥
Affordable Prices 💵
Popular products are typically priced between $9.9 and $44.99, making them perfect for impulse buys!
Clear and Compelling Selling Points 💡
With TikTok's fast-paced, visually-driven format, products need to have strong, clear selling points to capture immediate interest.
Novelty 🌟
TikTok thrives on creativity! Innovative products that align with current trends can quickly grab attention and go viral.
Examples: Colour-changing lipsticks, smart translation earbuds, automatic stirring mugs, Hanfu, egg drop crafts.

🚀 Tips for Sellers 🚀
Stay ahead by understanding and leveraging trends! Use tools like Google Trends, Reddit, Pinterest Trends, and TikTok Trends to gather insights and plan your marketing strategies effectively. 🌐📊✨
Follow us for more insights on trending products and marketing strategies! 🔔✨

MAGNA Releases June 2024 Global Advertising Forecast: Digital Advertising Remains the Main Driver of GrowthArticle from:...
04/07/2024

MAGNA Releases June 2024 Global Advertising Forecast: Digital Advertising Remains the Main Driver of Growth
Article from: https://lnkd.in/gwkepqQz

Top 10 Key Takeaways: 📓
💲 The summer edition of MAGNA’s Global Advertising Forecast projects global media advertising revenue to reach $927 billion in 2024, a 10% increase.
💰 MAGNA has revised its 2024 ad revenue growth forecast upwards due to stronger than expected Q1 performance (12% growth) and improved economic outlook (3.2% global GDP growth, 5.2% in Asia-Pacific).
📋 Traditional media (TMO) ad revenue is expected to grow to $272 billion, a 3% increase, significantly better than the 4% decline in 2023.
🎬 Growth in traditional media ad sales is driven by record-setting cyclical events and a 11% increase in nonlinear ad sales (streaming ads up 18%), now comprising a quarter of traditional media ad revenue.
📲 Pure digital media (DPP) ad sales will grow 13%, reaching $655 billion.
Intensifying e-commerce competition, the rise of retail media networks (reaching $146 billion this year), and improved monetisation of short videos and social media will drive digital ad sales growth.
⌨ Keyword search remains the largest digital ad format, projected to grow 12% to $330 billion. Social media, led by Meta and TikTok, is expected to grow 18% to $212 billion, with short video platforms like YouTube and Twitch growing 14% to $78 billion.
🌍 The most dynamic ad markets in 2024 include Spain (14% growth), India and the UK (both 12%), and France and the US (both 11%). Germany and China are experiencing economic challenges, with ad spend growth (both 8%) falling below the average.
📠 The Asia-Pacific ad market will grow 8.5% to $289 billion, with traditional media ad sales up 0.8% to $68 billion and pure digital media ad revenue up 11.1% to $220 billion.
🚗 Automotive and FMCG brands will be the fastest-growing verticals in ad spend, with financial sector ad spend also rising, and government ad spend increasing in election years.

Learn More: https://lnkd.in/gvd65hym

📊📱 2024 Global Mobile Game Advertising Trends: 'MONOPOLY GO!' Rakes in Over $2.8 Billion, Achieving a 22 ROI in the US M...
02/07/2024

📊📱 2024 Global Mobile Game Advertising Trends: 'MONOPOLY GO!' Rakes in Over $2.8 Billion, Achieving a 22 ROI in the US Market.

According to a report by Sensor Tower, light casual games like puzzles and card games prefer advertising on platforms such as AppLovin, Mintegral, and Meta Audience Network in mobile game markets in the US, Japan, and South Korea. Meanwhile, RPGs and strategy games lean towards YouTube, TikTok, and Meta platforms. In Q2 2024, the share of voice (SOV) for puzzle game ads in the US mobile game market on AppLovin reached 40%, with 'Royal Match' and 'Match Factory!' being the top advertisers.

📈🕹️ Advertising is a crucial strategy for rapidly entering the market and maintaining popularity in mobile gaming. In 2024, popular games in the US, Japan, and South Korea led in mobile game ad exposure across various platforms. The '2024 Global Mobile Game Advertising Trends' report will analyse the SOV of different types of mobile games on mainstream advertising platforms in the US, Japan, and South Korea markets, highlighting top mobile game advertisers and their popular materials, and dissecting successful mobile game advertising strategies.

🎮📺 Casual games prefer advertising on platforms like AppLovin. In the mobile game markets of the US, Japan, and South Korea, light casual games like puzzles and card games favour advertising on platforms such as AppLovin, Mintegral, and Meta Audience Network. RPGs and strategy games, on the other hand, prefer YouTube, TikTok, and Meta platforms.

💥📣 Gaming still has enormous potential through advertising. We can help you target the right audiences by launching on platforms like AppLovin, Mintegral, Meta Audience Network, YouTube, TikTok, and Meta.

📧 Please reach out to Gloria at [email protected] for more details.

Article: https://lnkd.in/g8sfx_4H




Programmatic buying is expected to account for 90% of digital ad spending by 2025. 📊 Don't get left behind! ...
02/07/2024

Programmatic buying is expected to account for 90% of digital ad spending by 2025. 📊 Don't get left behind!

Businesses see a 67% increase in leads through strategic SEO. 📈 Ready to climb the search rankings? 🌐
01/07/2024

Businesses see a 67% increase in leads through strategic SEO. 📈 Ready to climb the search rankings? 🌐

Did you know that 90% of consumers find personalised content appealing? 📊 Stay ahead of the curve with tailored content ...
30/06/2024

Did you know that 90% of consumers find personalised content appealing? 📊

Stay ahead of the curve with tailored content that resonates.

We love hearing from you! Drop your burning marketing questions in the comments, and we’ll answer them all. 🥯💬 ...
29/06/2024

We love hearing from you! Drop your burning marketing questions in the comments, and we’ll answer them all. 🥯💬

Recently, the e-commerce landscape in Australia has witnessed phenomenal growth, with Amazon, Shein, and Temu leading th...
28/06/2024

Recently, the e-commerce landscape in Australia has witnessed phenomenal growth, with Amazon, Shein, and Temu leading the charge. These giants have generated an astounding $8 billion in sales. 🌟
The success of these e-commerce giants is a testament to their unique competitive advantages and deep understanding of local consumer needs. As the market continues to evolve, we’re seeing exciting trends shaping the future of Australian e-commerce.

Article: https://lnkd.in/g2sG3gTU

The potential for cross-border e-commerce in Australia is enormous. As competition heats up and consumer demands diversify, innovation will be key to meeting higher expectations. The future of e-commerce in Australia looks incredibly promising! 🌐

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