Marketing Cube

12/03/2026

REGISTER HERE: https://events.marketingcube.com.au/wati-facebook

We're looking beyond the usual WhatsApp discussion and exploring how B2B marketers can leverage their marketing automation and WhatsApp.

In an omni-channel world, WhatsApp provides a secure channel, integrated with marketing automation platforms such as Eloqua, Salesforce Marketing Cloud, HubSpot, and others.

We're delighted to have Shruti Rajan from Wati join us to share insights from current B2B marketers across India, Brazil, and China.

Australia and New Zealand are playing catch-up using WhatsApp in high-value/B2B campaigns.

Follow the link below to register today.

REGISTER HERE: https://events.marketingcube.com.au/wati-facebook

22/01/2026

Many of us can reflect on our primary, high school or university experience and recall a favourite teacher.

Today, 250 million children and adolescents are out of school, and 763 million adults are illiterate, according to UNESCO.

Education is a human right, a public good and a public responsibility.
The United Nations General Assembly proclaimed 24 January as International Day of Education, in celebration of the role of education for peace and development.

Learn more: https://www.un.org/en/observances/education-day

22/01/2026

Our focus is on hashtag , and our blog provides very specific tips and ideas to help marketers do more.

SUBSCRIBE TODAY to learn more and get ahead of the noise: https://enablement.marketingcube.com.au/LP=2621

03/11/2025

Eloqua users can create an email preference centre; however, email is just one channel. Join us at the November Eloqua User Group as we explore this further. REGISTER HERE: https://bit.ly/3X6V9Qq

22/10/2025

What impact did COVID have on the email behaviour of prospective students and on marketers? We evaluated university email campaigns sent to 6.7m+ prospective students in 30+ countries. Learn more: http://bit.ly/4op57bI

15/07/2025

Eloqua AI is much more than just GenAI.

Following the June announcement by Oracle that AI is now standard for all Eloqua clients, the July User Group walked users through the new features and provided some examples and use-cases.

You can access the replay to learn more.

Oracle Eloqua Advanced Intelligence is now included as standard in the Eloqua platform. It uses artificial intelligence to help you make better decisions, personalise your communications, and increase engagement. Access the webinar replay today to discover how.

02/07/2025

Great news for all Oracle Eloqua users! Oracle has announced that its cutting-edge Advanced Intelligence (AI) features are now available to all Eloqua clients at no additional cost.

This means you can now leverage the power of both generative and classic AI to significantly boost your marketing campaigns, improve customer engagement, and drive superior results.

Our team of Eloqua experts is ready to assist you and your team in harnessing the power of these new features. We can offer tailored advice on how to best leverage these Advanced AI capabilities to foster innovation and enhance efficiency, all within the unique context of your business and existing....

28/04/2025

Calling all Oracle clients. Join us this Thursday, 1st May at 1:00 pm Sydney AEST, as we take a closer look at Eloqua and , and explore how you can personalise better, segment more effectively, and support your organisation as a whole with the data you're collecting.

Join us to discover how a CDP can make all the difference to your organisation's customer experience in 45 minutes. Modern consumers expect more than just good products or services at the right price. They want brands to recognise their individual needs and preferences. They're looking for emotional...

18/03/2025

We're at the ICC Sydney today for Oracle CloudWorld. It was great to hear from Oracle Red Bull Racing and Suncorp about the real-world examples of how is being used to design engines for F1 and how Suncorp Group provides faster claims processing and an increase in CX overall.

13/03/2025

As your organisation engages with your audience, there are a few simple things you can do to ensure trust is conveyed in your language and actions.

It can be as simple as addressing people by name. Having easily accessible links to your privacy policy is another simple step. Conveying transparency, accountability, and security is another step.

The foundation for a relationship is Trust. A customer will not give information to a brand they do not trust. Using their data in ways they did not consent to breaks that trust. Listening to your customer and presenting a unified brand engenders trust.

11/03/2025

“The University of Tasmania's plans to optimise digital advertising took something of an unexpected detour when their DMP provider Oracle announced in the middle of a CDP implementation that it was exiting the adtech business.”

Customer Data Platforms (CDPs) were martech’s next big thing, promising unified customer views, slashed acquisition costs, and a golden ticket to AI-powered personalisation. Has reality live up to the hype? Two years on from a CDP deep dive, Mi3 circled back to the brands that were knee-deep in im...

05/03/2025

Is your organisation ready for when customers insist you accept their DigitalID?

When you're required to prove your identity, you generally want to present some form of ID. Gone are the days when copies of your passport, driver's licence or bank statements were handed over.

When you’re asked for your ID, do you ever think about whether it’s safe to hand it over? 🪪

ID verification is part of everyday life. It’s something we’re asked to do when starting any new relationship with a business or government agency, such as taking out a loan, applying for a rental, signing a phone contract, beginning studies or seeking government support.

But we need better systems for proving who we are.

As the privacy regulator, we’re working to make ID verification more secure and privacy protective.