25/05/2026
If you want to make the most of K-beauty shopping in Seoul, start with TonyMoly. Here's why.
I walked past this TonyMoly store and the "SALE SALE SALE" banner plus a massive "LIZ'S PICK" display featuring IVE's Liz pulled me straight in.
Once inside: rows of K-beauty products everywhere. Sheet masks stacked up. Skincare sets. Cute packaging for everything.
And then I saw the deal sign: 10+10+5 — buy 10, get 10 more, get 5 more, ALL for 10,000 won. That's 25 K-beauty products for about $10 Australian. I nearly fell over.
There was also a 20+10 free gift promotion on selected items.
The whole store has this bright, sparkly, very Korean aesthetic like you're walking into a skincare dream.
If you're planning a Seoul trip and want to stock up on K-beauty, TonyMoly is the spot to start.
📍 TonyMoly, Seoul, South Korea