Adrian Harrison Grow Savvy

Adrian Harrison Grow Savvy I help local service businesses generate qualified leads through a proven digital marketing system.

My goal is to ensure you don’t waste time and money on ineffective marketing and to start getting you more leads and sales.

15/04/2026

Your landing page should answer 3 questions instantly:

1. Am I in the right place?
2. Can they solve my problem?
3. What do I do next?

That's what converts.

15/04/2026

If you're running Google Ads for your service business, here's a lesson worth knowing:

Not all clicks are equal.

🔍 "Blocked drain near me" = ready to book
🛠️ "How to unclog a drain" = just looking

Both cost money—but only one brings paying customers.

15/04/2026

You don’t need to know everything about Google Ads — you need to master the few things that move the needle.

That is:
- writing killer ads
- landing pages that convert
- finding high intent keywords
- setting up targeting
- conversion tracking & optimisation

14/04/2026

Is Google Ads Right for Your Service Business?

It’s ideal if:
1. People search for your service online
2. You can answer the phone fast or respond quickly
3. You have a sales process

It makes the most sense if a customer is worth $1,000+ over their lifetime.

14/04/2026

What’s a good cost-per-lead in Google Ads?

👉 Aim for your cost per customer to be 10-15% of your average job or sale value.

Example:
Job worth $2,000
Spend up to $200–$300 to win that customer. That’s 4–6 leads at $50 each.

If you’re paying more, your campaign needs work.

14/04/2026

Google Ads Terms Made Simple:

CTR = % of people who click your ad
CPC = the $$ you pay per click
Quality Score = how Google rates your ad’s relevance
Conversion = a lead (call or enquiry)
Conversion Rate = % of clicks that turn into leads
Conversion Cost = $$ you pay per lead

14/04/2026

Your ad budget should bring you customers, not just clicks.
Focus on improving conversion rates to get qualified leads that turn into real jobs.

13/04/2026

Q: What's the fastest way to improve an underperforming Google Ads account?

A: Check your search terms.

Daily for new campaigns.

Every 1–3 weeks after that.

Add negative keywords to stop paying for irrelevant clicks. Tighten up your spend and focus on real buyers.

13/04/2026

Service business owners: Want better Google Ads results?

Track calls, form fills, and offline sales to see what truly works.

Double down on winners. Cut what doesn’t. 🚀📞📈

13/04/2026

What features does a landing page builder need for home services businesses?

1. Easy drag & drop editor
2. Mobile-responsive
3. Fast loading speed
4. Easy conversion tracking integration
5. A/B testing
6. CRM/Email integration

13/04/2026

2 quick fixes if your Google Ads aren’t converting:

1. Keywords: Use specific local terms (e.g., “plumber in [suburb]”) instead of broad ones like “plumber.”

2. Landing page: Should load fast, be mobile-friendly, have a clear contact form & phone

Fix these to get conversions

13/04/2026

Common Google Ads mistake: Using generic keywords like “plumber” instead of local keywords like “plumber in [suburb].”

Fix this for lower costs per lead.

Address

15 Mary Helen Court
Sydney, NSW
2153

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