Play Make Studio

Play Make Studio A creative studio building brands with play and purpose

Say hello to the new brand identity for Simply Snu. Offering a range of hand made, aromatherapeutic products, it’s philo...
13/05/2026

Say hello to the new brand identity for Simply Snu.

Offering a range of hand made, aromatherapeutic products, it’s philosophy in rooted in slow living. Simply Snu is built on the belief that the small, daily rituals we give ourselves are not indulgences, but necessities.

The design is intentionally minimal, a custom sans serif with softly curved detailing that feels considered not clinical. A warm and earthy colour palette grounds the brand in the natural world, with gentle pops of colour that bring it to life without disturbing the calm.

I pretty rarely find ‘the’ font that simply nails the brief. I’m always tinkering, removing, adding or creating one from...
08/05/2026

I pretty rarely find ‘the’ font that simply nails the brief. I’m always tinkering, removing, adding or creating one from scratch. It’s these custom details that make a project truly special.

Here’s a round up of some of my favourite font mash-up projects ➡️

Who doesn’t love the vibrancy, energy and spirit of a kids brand? It was so much fun working with the wonderful women be...
05/05/2026

Who doesn’t love the vibrancy, energy and spirit of a kids brand?

It was so much fun working with the wonderful women behind the brand .co as I helped them launch their kids hydration products into market.

We collaborated on packaging design, social assets and my favourite part - creating these super cute ‘hydra helpas’ 🍊 🍍

📸 .files

A rejected concept, recently stumbled upon - worth its space on the grid.
03/05/2026

A rejected concept, recently stumbled upon - worth its space on the grid.

I know I yap on about this, but there is inspiration everywhere. A pattern here, a colour palette there, my eyes are alw...
01/05/2026

I know I yap on about this, but there is inspiration everywhere. A pattern here, a colour palette there, my eyes are always on the look out. 👀

Here’s a few of the latest things off screen that have sparked my interest.

Design is certainly built on process but it’s the non-linear, flowing freedom of exploring and expression that makes me ...
29/04/2026

Design is certainly built on process but it’s the non-linear, flowing freedom of exploring and expression that makes me love what I do.
Every idea worth having is worth exploring.

Shoot me a DM to chat about yours…

It’s been 4 years since I last dived into .pilates.space social media templates. With all of the key foundations already...
19/04/2026

It’s been 4 years since I last dived into .pilates.space social media templates.

With all of the key foundations already there, it was a matter of revisiting how the visual language should be structured in a social format.
I redefined some font hierarchy and treatments, added some fresh supporting elements and introduced some subtle design features to tie it all together.

I can’t wait to see these feature across their page and continue to drive their strong identity in this space. 💪

A thematic - the one guiding idea that shapes the creative direction and the DNA of your brand. It’s the deciding factor...
09/04/2026

A thematic - the one guiding idea that shapes the creative direction and the DNA of your brand. It’s the deciding factor that makes designing feel effortless.

The best bit about this stage of the brand process is how the idea is uncovered. Nothing is off the table - throw me your scribbles, thoughts, voice notes and references. There’s a theme in there that’ll tie everything together.

Some themes that have come through the studio lately…

➡️ Credibility & character
➡️ Simple rituals
➡️ Artful touch
➡️ Spirited support
➡️ A grounded approach

I used to quietly dread grocery shopping. Now, instead of opting for click and collect I use it as an opportunity for re...
06/04/2026

I used to quietly dread grocery shopping. Now, instead of opting for click and collect I use it as an opportunity for research and inspiration. Here’s a few products I’ve picked up recently.

packagingdesign

I’m a true crime podcast lover at heart but when I’m in business mode, these are my absolute go-tos! They help me feel i...
30/03/2026

I’m a true crime podcast lover at heart but when I’m in business mode, these are my absolute go-tos! They help me feel inspired, boost my confidence and help reframe my perspectives. So many incredible women, so many special stories. ❤️

What’s your favourite business podcast? I’d love to know!

When Lara from approached me to help with a rebrand for her business, I jumped at the challenge. A designer designing f...
28/03/2026

When Lara from approached me to help with a rebrand for her business, I jumped at the challenge. A designer designing for a designer - what could go wrong?

Her problem: being too close to the business, feeling pulled in every direction and not clear enough to make a decision to move forward with.

The creative idea was always there - to develop an identity that fused her design and artistic skillsets.

Lara has a passion for helping bricks and mortar businesses extend their identities into their physical space through mural art. It’s truly ‘where art meets business’.

My approach to the design was to start by stripping away the detail and hone in on some key elements. I wanted to inject life and energy to the identity - something that represented Lara’s bubbly and kind personality.
The range of logo designs capture the human-made qualities of her work, juxtaposed with structure and form. Textures and painterly elements were then weaved in to give the overall identity a tactile feel.

Lara has expressed nothing but joy and gratitude for how this project has evolved and I can’t wait to see her steer it forward. Of course it’s in safe, steady hands.

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