03/02/2022
BENEFITS OF HAVING A WEBSITE FOR YOUR SMALL BUSINESS (To be continue)
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There are plenty of benefits of having a website both for small business owners and for big business owners, for startups and for large corporations.
However, it’s shocking that 46% of small businesses don’t have a website yet, while 12% are unlikely to create it in the future and 10% are unsure.
Now, when modern people spend about 8 hours a day on the Internet, influencing the way we live and work, any successful business should have a web presence.
In addition, low budget web development allows you to create pretty nice websites that are highly affordable for startups.
The reason why surprisingly very few small businesses have a website is that they probably are not familiar with the profitable benefits of having a website for small business. So let’s look at them right now.
ADVANTAGES OF HAVING A WEBSITE FOR SMALL BUSINESS
1. Low budget web development
Small business owners usually have a small budget, as their profit will grow with time. However, they need to establish an effective web presence now, at the initial stage of their business, in order to be able to get a decent profit in the future. There is a cause-effect relationship. So if you have just started your small business, the sooner you create a website, the sooner you’ll get a profit.
You may think it is too expensive, but in fact whatever your up-front capital is, low budget web development allows you to obtain a simple but efficient website or app that is able to convert visitors into clients.
It’s quite affordable for startups and small businesses to create a minimum viable product to quickly appear on the market, and then invest in its improvements later on.
2. Wider audience reach due to website accessibility 24/7
Regardless of what kind of small business you are running, having a website accessible on a 7-day 24-hour basis without taking breaks for holidays and weekends is a huge advantage.
While your physical shop is closed at night, your online shop can keep on selling and bringing you income by catering to customers at any time that is convenient for them.
One more reason to create a web presence for your business is a reduction of distances. A website allows you to expand your target audience and make deals with customers who are located far away from you. Actually, the whole globe is within your reach.
According to the statistics, 60% of people execute online research through a search engine and 61% read product reviews before making a purchase. Modern users are used to shopping online without leaving the comfort of their homes.
By the way, don’t ignore the increasing popularity of smartphones and tablets and apply responsive web design to provide a satisfactory UX for mobile users.
3. Brand visibility and brand recognition
If you have just begun running a startup or small businesses, it’s especially important for you to get as many people as possible informed about your business.
You want to let people know that your company exists, as well as what your company is doing, what it is called and how useful it can be for them or for their friends. relatives, colleagues, and neighbours, as sharing information and brand advocacy also work well.
A website that represents your business will help you provide online visibility and discoverability as well as establish or enhance brand recognition. If you have many backlinks from authoritative sites to yours, this will provide credibility for your business.
