Pounce Agency

Pounce Agency The marketing agency for all campaign and project requirements. We make GREAT happen.

🚨 Final day alert: Our Free Website Accessibility Check closes at midnight.If you’ve been meaning to book it, now’s the ...
29/05/2025

🚨 Final day alert: Our Free Website Accessibility Check closes at midnight.

If you’ve been meaning to book it, now’s the moment.
One homepage. Real insights. No fluff.

We’ll help you identify quick wins and long-term improvements to make your site more inclusive and effective.

This offer won’t be back anytime soon.

📥 Book it here before it’s gone: https://pounceagency.com.au/marketing-accessibility-guide/

As Global Accessibility Awareness Month draws to a close, we’ve been reflecting on what this journey has reinforced for ...
28/05/2025

As Global Accessibility Awareness Month draws to a close, we’ve been reflecting on what this journey has reinforced for us as marketers, designers and humans. Here’s what we’ve learned:

1. Small changes can have a big impact
2. Accessibility isn’t a box to tick, it’s a mindset
3. Asking better questions helps you serve more people

We’ve had incredible conversations, shared new tools, and helped businesses take meaningful first steps, including our Free Website Accessibility Check, available for just one more day.

Thanks for being part of the change. Let’s keep the momentum going.

🔗 Book the final check here: https://pounceagency.com.au/marketing-accessibility-guide/
🔗 Or download our 2025 Accessibility Guide: https://pounceagency.com.au/marketing-accessibility-guide/

Most accessibility issues aren’t obvious until you test for them.If you’re unsure how your website performs for users wi...
24/05/2025

Most accessibility issues aren’t obvious until you test for them.

If you’re unsure how your website performs for users with different needs, this is your chance to find out.

💻 We’re offering a Free Website Accessibility Check
🔎 You’ll get insights into contrast, navigation, structure and more
⏳ Only available until 31 May

Start asking better questions. We’ll help you find the answers.

Book your check now: https://pounceagency.com.au/marketing-accessibility-guide/

To mark World Accessibility Day, we’re offering a Free Website Accessibility Check for businesses ready to take the firs...
15/05/2025

To mark World Accessibility Day, we’re offering a Free Website Accessibility Check for businesses ready to take the first step.

We’ll review your homepage, navigation, and key user flows and give you practical recommendations to improve inclusivity and performance.

No fluff. No pressure. Just insights that help you do better.
Spots are limited, and it’s free for the month of May.

Book your check here: https://pounceagency.com.au/marketing-accessibility-guide/

Today is World Accessibility Day but for us, accessibility is part of how we work every day.It’s not a feature. It’s a m...
14/05/2025

Today is World Accessibility Day but for us, accessibility is part of how we work every day.

It’s not a feature. It’s a mindset.
It’s about designing for difference, asking better questions, and building content that includes everyone.

We’re proud to share our updated 2025 Accessibility Guide, filled with practical ways to start making change, wherever you are on the journey.

Let’s stay relentlessly curious. Let’s build better.

Download the guide: https://pounceagency.com.au/marketing-accessibility-guide/accessibility-submit/

Want to grow your reach? Start by removing friction.📈 50% of disabled people shop online weekly 😤 87% face frustrating a...
13/05/2025

Want to grow your reach? Start by removing friction.

📈 50% of disabled people shop online weekly
😤 87% face frustrating accessibility barriers
💸 36% will switch brands for a better experience

(Source: Fable, 2025)

Accessible marketing is not just ethical — it’s effective.
Build for difference, and you’ll perform better for everyone.

Alt text. Colour contrast. Captions.These aren’t just technical details, they’re brand decisions.Every accessible choice...
13/05/2025

Alt text. Colour contrast. Captions.

These aren’t just technical details, they’re brand decisions.
Every accessible choice you make expands your reach.

Not sure where to start? Our 2025 Accessibility Guide is built for marketers, designers and content creators who want practical, no-fluff steps to make progress.

Download it here: https://pounceagency.com.au/marketing-accessibility-guide/

We used to think accessibility was someone else’s job. Now we know better.Accessibility is about removing barriers, not ...
12/05/2025

We used to think accessibility was someone else’s job. Now we know better.

Accessibility is about removing barriers, not just for a few, but for everyone. And in the lead-up to World Accessibility Day on 15 May, we’re sharing what we’ve learned, what we’ve built, and how we’re helping brands do better.

Marketing that works for more people performs better. Let’s make that the new standard.

23/12/2024

𝐒𝐞𝐞 𝐲𝐨𝐮 𝐚𝐥𝐥 𝐢𝐧 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐘𝐞𝐚𝐫

The Pounce office may be closed for the holidays, and we may have already had one too many mince pies, but we’re already dreaming up fresh ideas for next year.

So here’s hoping you all have a wonderful Christmas and a joyous New Year.

We’ll see you on the other side to kick off an exciting 2025.

19/12/2024

𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐭𝐰𝐢𝐜𝐞, 𝐜𝐮𝐭 𝐨𝐧𝐜𝐞
It’s the motto of carpenters and builders everywhere. Thing is, it should also be the motto for marketers too.

Planning matters. Checking matters. Editorial oversight matters. Quality control matters.

Yes, deadlines are scary and going over the same thing again and again might seem a waste of time. But rushing a content asset or campaign out the door without the right checks in place can be much scarier.

😳 Ever had an embarrassing typo go live?
😫 Ever had a campaign hit trouble on launch day because a key spec was missed?
😬 Ever spotted a glaring mistake in a piece of creative after it’s been released for the whole world to see?

Effective marketing is about precision. A well-planned production timeline not only saves stress, it also avoids mistakes through careful planning and constant attention to detail. Ultimately, you’re far more likely to get it right the first time.

Adding the necessary quality control steps into your marketing timeline might mean things take a little longer, but – like a well-crafted carpentry project – the end results will be much better for them.

Did you ask Santa (or your senior execs) for a shiny new content strategy for 2025? If so, you may discover the immortal...
18/12/2024

Did you ask Santa (or your senior execs) for a shiny new content strategy for 2025? If so, you may discover the immortal words on the box: assembly required.

In our final blog post for 2024, content strategy lead Jonathan Crossfield reminisces about unfinished childhood projects – and why we need to be prepared to stay the distance with our 2025 content marketing plans.

https://pounceagency.com.au/insights/a-content-strategy-isnt-just-for-christmas/

12/12/2024

𝐋𝐞𝐭’𝐬 𝐝𝐨 𝐭𝐡𝐞 𝐭𝐢𝐦𝐞 𝐰𝐚𝐫𝐩 𝐚𝐠𝐚𝐢𝐧!

It’s tempting to assume the best case scenario when planning your production timelines.

And then reality hits: A key resource isn’t available on the right day; a technical issue needs resolving; inspiration takes a little longer to nail that fresh idea.

If this sounds familiar, you’re not alone. We all do it.

In his book Thinking Fast and Slow, psychologist Daniel Kahneman puts this common planning fallacy down to two common factors:

⏰ We usually ignore how long similar tasks have taken in the past.

💣 We optimistically assume there will be no complications or delays.

A good marketing production timeline has leeway built into it – particularly as marketers often juggle multiple projects at once. Rather than inflating the number of hours each task might take, this might simply mean starting that timeline earlier so if dates and milestones do need to shift it’s still possible to hit the final deadline.

If the best case scenario comes to pass, then huzzah and pass the champagne. If not, you still have time to make good.

Address

Level 14/1 York Street
Sydney, NSW
2000

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61291314900

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The Pounce Saga

Back in 2017, the entrepreneurial spirit settled upon Sim. She quit her job and founded a digital marketing agency, aptly named Pounce. Her initial mission was to make B2B IT marketing sexy, and to create a lively, supple agency capable of getting things done - quickly.

It turns out, there was considerable demand for such responsive marketing services, and the ensuing year was a whirlwind of activity and growth.

Sim quickly realised that the Pounce team’s talents deserved to be shared beyond the IT industry, and opened the doors to clients in a variety of industries. Amidst this rapid growth, Sim’s partner – in crime and in business, Rakz, stepped in to help Pounce streamline and scale its processes.

An agency heavyweight in his own right, Rakz brought not only his personal expertise but his own brand, Signacion, along with him. Signacion brought deep tech and experience in digital transformation to Pounce’s strategic and creative strength.