20/03/2024
First post in ages because we’ve been in THIS phase for all of our clients…envisioning, strategising, moodboard-ising (?) and designing. The truth is, great brands can take months to reveal themselves, and it’s a process we’re obsessed with.
A little peek into our process:
1. Research - we’re looking for insights here. Actual truths about your customer desires, behaviours and emotions. This is all so we can create a brand that they’ll actually love and remember.
2. Write - put pen to paper to develop a unique brand positioning statement and story that will feel true to your ideal customer, and will inspire all of your communications going forward.
3. Design - use our writings to inspire moodboards, textures, colours, fonts and finally, a fully bespoke family of logos and brand goodies.
4. Direct - we probably came up with a concept for a brand shoot or video somewhere in the above. It’s time to make that moodboard a reality through our network of photographers, stylists and locations.
5. Develop - a website perhaps? We do that too. You’ll need a place to put all of your nice things.
6. Deliver - send you off into your dreamy brand future with a picnic basket of brand treats (brand guidelines, logos, images, video, the lot).
(But you might be back for a refill - that was fun).
If this sounds like a good time, DM us to get started 🤩
