05/01/2025
🚀 CASE STUDY: HOW WE ACHIEVED A WHOPPING 13.8x ROAS FOR A PET SUPPLIES BRAND ON SHOPIFY IN JUST 3 MONTHS!
When this client came to us, they had been running a Google Ads account for about a year with minimal results.
❌ The Problem:
- Only using a single catch-all asset group in a Performance Max campaign.
- Running on low ad spend with no tailored asset groups for their niche: pet supplies.
- Needed to run ads on a low and strict ad budget due to inventory restrictions
✅ What We Did Differently:
1️⃣ Comprehensive Campaign Restructuring
- Added brand campaigns, dynamic remarketing, and Performance Max campaigns tailored to individual product categories.
- Created highly specific asset groups for each product, ensuring relevance and precision.
2️⃣ Supplemental Feeds for Precision Targeting
- Built multiple supplemental feeds to structure campaigns effectively.
- Optimized Shopping (PLA) campaigns with ad copy specific to individual product types and even specific animal breeds.
3️⃣ Next-Level Feed Optimization
- Perfected the product data feed to ensure Google Ads accurately identified the products and their fit for different customer needs.
- Focused on product variations (e.g., tailored for different species and sizes).
💰 The Results:
Ad Spend: $15,100
Conversion Value: $208,000
ROAS (Return on Ad Spend): 13.8x (A WHOPPING RETURN)
And this was achieved in just 3 months!
💡 Overcoming Challenges:
We were limited by inventory constraints due to the custom-made nature of the client’s products. If we had been allowed to scale ad spend, we confidently estimate returns would have reached $350,000–$400,000!
🌟 The Bigger Picture:
- Quarter-on-Quarter Growth: +23% in gross sales.
- Year-on-Year Growth: +40% increase in sales!
- Most sales were from NEW customers, showcasing incredible acquisition results.
🎯 This transformation is proof of what’s possible with a well-structured Google Ads strategy.
👉 If you’re a Shopify store owner looking for results like this, let’s chat! Send me a message or comment below to see how we can help you achieve results and scale your business.