PMA

20/08/2020

With more than 80 travel and tourism brands in Worldwide Partners’ network of independent agencies, we have a first-hand understanding of the challenges facing the travel industry this year. Here's some universal approaches to help reinvigorate travel.

With more than 80 travel and tourism brands in Worldwide Partners’ network of independent agencies, we have a first-hand understanding of the challenges facing the travel industry this year. Our agency partners have worked with travel brands around the globe throughout all of the phases--from comp...

07/07/2020

"Understanding the psychology of travellers is going to be central to the recovery, as they now evaluate their choices in stark terms of their health and lives... it will be critical to balance concerns about safety with the quality of the traveler experience"

Consumers’ relationships with technology are changing. Download our research with GlobalWebIndex to learn what this means for marketers

10/06/2020

Australians are itching to get out and explore after lockdown and easing restrictions means that travelling domestically is nearly within reach! ⛱🚙

Tourism Australia is showcasing incredible a selection of local destinations to encourage Australians to travel here instead of doing their usual overseas trip.

International travel won’t return to normal until 2023 - so Australians are preparing to get out and explore their own backyard.

12/05/2020

Although there is still a long way to go, it is great to see consumer confidence lifting for the fifth week straight. 💰👨‍👩‍👧

Roy Morgan has reported a 5.3% increase to 89.5 last week with all the subcomponents increasing except for ‘Time to buy a major household item’, which fell 2.5%.

Source: https://www.roymorgan.com/findings/8395-anz-roy-morgan-consumer-confidence-may-5-2020-202005042350

05/05/2020

We Can See It, too. 🏔🏠☀

Although travel has come to come to a halt, it hasn't stopped the Globus Family of Brands from dreaming and inspiring their audience. Keeping your audience engaged with relative content is key during this time.

Check out the inspirational video below:

29/04/2020

More than 50% of Australians want to travel domestically when restrictions lift. 🚙⛱

A survey done by Associate Professor Gabby Walters at UoQ Business School on 528 Australians is a strong indication that the domestic travel industry will bounce back stronger than ever with the key motivator for travel being to support coastal & regional destinations.

Source:

Australians are keen to travel close to home when COVID-19 restrictions are lifted, with new national data revealing positive signs for the domestic tourism industry.

30/10/2018

Happy 90th Birthday Globus.

A fantastic fun night of celebrations and also involving supporting Rural Aid's "buy-a-bale" through their purchase of a bale for each booking to support drought stricken farmers. Congratulations.

Hopefully we'll all look as good as Globus at 90. What started as a rowboat to take travellers across Lake Lugano in Switzerland has become a touring giant...

27/06/2018

Independent agency network Local Planet has restructured to establish a global presence to compete against the industry incumbents.

18/04/2018

🍾🍾Today marks the 2nd Anniversary of the launch of Local Planet! Our thanks to all our agencies for being part of our story and fuelling the growth of the network. We can all be proud of the progress made, here's to many more milestones to come!

22/12/2017

Merry Christmas from PMA! Wishing everyone a happy and safe break.

02/11/2017

TBT to Shanghai, the location of our second global conference, which took place last week. Our agency friends from across the network gathered together in a city that has been described as the ‘showpiece’ of the booming economy of mainland China. Our thanks to our agency in China, Hylink, for such a warm welcome and introducing us to their fascinating and vibrant city.

The theme of the conference was ‘STRONGER, BETTER, TOGETHER’ which perfectly sums up our mantra since launch and our focus moving forward. The conference provided an opportunity for the network to reflect on the progress and achievements made as a young 18-month-old network as well as looking to the future to what will be an exciting year ahead.

Thanks to all our agency friends and colleagues who joined us in Shanghai, we look forward to seeing you again at next year’s conference!