Greg Logan

Greg Logan Helping the world’s biggest brands tell a stronger story.

26/05/2026

The founder isn’t always right.They just think they are👇

I see brand bullies all the time: brilliant business builders who bulldoze their own brand.

Too close to it. Too opinionated.
Too convinced that their voice is the brand voice.

I bring founders into the process but I also bring perspective.
Because when you stop talking to yourself, the customers finally start listening.

If your brand wants an audience bigger than one, work with me.

👇Comment ‘Give me Greg’ and we’ll get the ball rolling.

25/05/2026

Only 15% of brands describe themselves the same way their customers do...The rest?👇

Talking to themselves in marketing meetings.
Your story might sound great in the boardroom but if it doesn’t land outside the building, it’s just noise.

Stop wasting time, money and words.

Find out what your audience really hears in my Storytelling Quiz.

Comment Quiz and I’ll send you the link👇

20/05/2026

In film, the villain always makes everything about themselves.
Their ego drives the story, and it’s what brings them down.
Brands do it too.
They talk only about what they sell, what they’ve achieved, what makes them great.
And they wonder why no one cares.
If you really want to connect, flip the script.
Make your customer the hero.
Show them you live in the same world.
You understand their problem and you’re here to help them solve it.
You’re not the lead actor. You’re the supporting character who helps the hero get what they want.
Stop acting like the star of the story.
Start being the reason your customer’s story has a happy ending.

19/05/2026

Every business loves the idea of being the hero.
The brave brand on a quest, defeating competitors, changing the world.
There’s just one problem, that’s not how stories work.
The hero has to be relatable, and your customer relates to themselves.
Your brand? You’re the guide. The ally. The Yoda.
Your customer is Luke Skywalker.
You’re the one who helps them face their fears, overcome the obstacle, and win the day.
The line “Build it and they will come”?
That doesn’t work anymore.
You have to meet them in their story, not invite them into yours.

Drop ‘Blockbuster’ into the comments and I’ll send you a link to the full story on how to get your story remembered.

13/05/2026

You think AI can write your story.
But it can’t, not with your brand’s soul.
AI doesn’t know what it feels like to take a risk.
To build something from scratch.
To lead, lose, and learn the hard way.
It doesn’t have your experience, your values, or your personality.
It can mimic your words, but not your voice.
So sure, AI can help you write faster.
But it can’t help you mean it.
You see great brand storytelling isn’t about writing.
It’s about human connection,
and only you can do that.

07/05/2026

40% of businesses think they have a point of difference.
What about the other 60%?

The truth is, most brands have one, they just don’t know how to talk about it!
They sound smart, but not distinct.

“Quality.”
“Innovation.”
“Customer-first.”

Those aren’t differentiators. They’re wallpaper.

If your audience can’t tell you apart,
you haven’t built a brand, you’ve built more background noise.
Your point of difference isn’t what you say.
It’s what only you could say.

If you want to stand out from the other 60%, do my free Storytelling Quiz, Comment Quiz and I’ll send you the Storytelling Quiz.

04/05/2026

Founders love to tell the whole story.
Where they got the idea. How they started. Every milestone, every pivot, every round.
It’s like a director’s cut that never ends.

The problem?
Your story grows. But it rarely gets edited.

The best storytellers don’t start at the beginning, they start where it hooks.
That earns you the right to fill in the rest.
So if your brand story feels long, complicated, or just tired:
don’t add more.

Cut to the scene that makes people feel something.
That’s where your real story begins.

29/04/2026

AI can analyze emotion.
It just can’t feel it.
It knows the pattern:
setup, tension, resolution
but not the pulse underneath.

If you want your brand to resonate,
don’t polish emotion, provoke it.

Follow to learn how to write stories that make people feel something real.

27/04/2026

For years, everyone said, “Brands need to be storytellers.”
And they were right.
But nobody explained how.

Stop guessing how to tell your story.
Drop ‘Blockbuster’ into the comments for the book on how to build a blockbuster brand.

22/04/2026

The best brands don’t save stories for special occasions.
They live them consistently.

Your story lives everywhere.
Because every interaction is a chance to show who you are and why you matter.

So if your brand only “does storytelling” when the camera’s rolling, you’re missing 95% of the story.

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Sydney, NSW

Telephone

(323)5457953

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