12/09/2022
SEO SPECIALIST
About this Job:
We are a group of companies involved in optometry, allied health, marketing and advertising, real estate, SaaS and other technologies, beverage, and finance.
Our flagship company is Opticare - a lens, frames, and optical equipment provider. Its head office is in Sydney while our branches are located in Perth and Brisbane.
One of our businesses is a trusted Australian company specialising in providing home mortgages. Currently, we are looking for an SEO Specialist who will join the Philippine-based team. We want someone who genuinely cares about the quality of their work and is highly experienced in marketing and, if possible, familiar with the lending industry in Australia.
The top SEO skills that our team is looking for in candidates for this post:
1. Analytical skills and your expertise in using Google tools, particularly Google Analytics and Google Search Console.
2. Familiarity with the constantly changing search engine algorithms, awareness of the technical aspects of SEO, ability to fix any issues and achieve perfect visibility of the websites that we manage. Knowledge of HTML and CSS is needed as well.
3. Keyword research and link building
4. On-page SEO
5. Mobile SEO
6. Local SEO
7. A/B testing
8. Your expertise in using SEMRush, Moz, Ahrefs, and other top SEO tools.
Roles & Responsibilities:
As our SEO Specialist, you will report to the Marketing Communications Manager and to the Director. Your core SEO responsibilities include seamlessly uniting our content and development practices to drive search engine rank performance, traffic, engagement, and conversions on all major networks.
You are also expected to:
• Optimise copy and landing pages for search engine optimisation.
• Develop and implement link building strategy.
• Undertake SEO-specific research or optimisation work for projects including but not limited to: UX/Website redesigns; large-scale organic SEO work (including but not limited to keyword research); and backlink-focused projects.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with the content marketing team/specialist to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Craft competitive and compelling audits, proposals, and reports.
• Expertly utilise different SEO and software tools (like MarketMuse, SEMRush, and Hrefs) to
o Assess our businesses’ and clients’ websites
o Itemise errors and opportunities .
• Be a constant student of SEO who is applying his or her learnings to his or her work and sharing knowledge with internal and client-facing teams.
• Be a versatile team player who can tackle various projects and collaborate with all teams.
Requirements and qualifications:
• Bachelor’s degree preferred.
• 5 years or more of experience contributing to or managing SEO programs, preferably in an agency setting.
• Evidence of success with previous SEO campaigns for medium to large brands, ideally for Australian companies.
• Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimisation, core web vitals and more).
• Advanced understanding and experienced user of Google Analytics and Google Search Console - Tag Manager and/or Publisher Center is also a plus.
• Understand recent developments in SEO such as Core Web Vitals, Google Discover, E-A-T, new Rich Results, and more.
• Intermediate to advanced knowledge of HTML, Javascript, and CSS as they impact search performance.
• Strong knowledge and experience using standard and enterprise search tools and platforms (Botify, Sitebulb, Conductor Searchlight, Stat, SEMRush, Sistrix, DeepCrawl, Screaming Frog, SEMRush, etc.).
• Basic Knowledge in or experience with similar tools such as: Searchmetrics, Raven Tools, Buzzsuomo, Moz, Wordstream, Spyfu, or similar platforms.
• Strong understanding of cross-channel marketing principles.
• Strong project management and organisation skills, ability to prioritise and manage multiple projects.
• Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment.
• Strong proficiency in the Microsoft Office Suite: Word, PowerPoint, and especially Excel.
• Strong supportive, collaborative, and approachable personality enhancing a positive and inclusive culture.
• Strong interdepartmental and interpersonal skills.
• The ability to meet scheduled and proposed deadlines.
This is a fully remote job, and we accept applications from all over the Philippines.
We will need the successful candidate to work alongside the team based in Australia, ideally from 9:00 AM to 4:00 PM Sydney time (with a 1-hour break included), Mondays until Fridays (6 hours daily, 30 hours per week). There is a high potential of this role becoming a full-time position after 6 months.
You will have fixed weekends off. You may be allowed to change your schedule but only upon the approval of our Director.
For those who are interested, you may also send your application to [email protected].