Hoole.co Digital Marketing Agency

14/06/2026

Still using prospecting strategies from the early 2000s? What worked yesterday no longer works today. Homeowner behaviour has evolved. Social media and technology have changed the playing field. Learn what you can do to turn the tables.

advice for real estate professionals

Still using real estate prospecting strategies from the early 2000s? Homeowner behaviour, social media strategies and technology have changed the game.

08/06/2026

When listings dry up, does your marketing dry up too? Use client stories and educational content to help keep your real estate brand memorable and top of mind during quieter markets. You also increase your chances of being recommended by AI when the market picks up.

advice for real estate professionals

When listings dry up, client stories and educational content keep your real estate brand top of mind. You also improve agent recommendations with AI.

03/06/2026

31/05/2026

Launching a real estate agency is easy. Building credibility, visibility and momentum is the hard part. Learn how a new One Agency office in Cairns used digital marketing to establish market presence from a standing start.

advice for real estate professionals

Starting a real estate business? Learn how digital marketing helped a new agency build credibility, momentum and attract top talent from a standing start.

27/05/2026

24/05/2026

Most real estate businesses have no idea how people are using their websites. This blog explains how website behaviour, search trends and AI-powered search are quietly reshaping the way homeowners choose agents.

advice for real estate professionals

Learn how website analytics, AI search and user behaviour help real estate agents attract sellers, landlords and enquiries online.

20/05/2026

18/05/2026

Are you a buyer's agent struggling to stand out in a crowded market?

If you’re relying on referrals alone and unsure how to consistently market yourself and attract warmer prospects, this Decode Podcast episode is for you.

Buyers agent Brook Rutherford shares her journey from startup to accelerated business growth, explaining how she built a recognised and respected brand that became a go-to choice for consumers, sales agents and other property professionals alike.

🎧 Listen now. Link in comments (Facebook) or bio (Instagram).

📲 Tag a buyer's agent, real estate agent or business owner who needs to listen to this now!

14/05/2026

If AI is recommending agents instead of your past clients, there’s a good chance you’re not making the shortlist.

Zero-click search means people are asking AI who to use, getting recommendations, and making decisions before they ever land on your website.

My latest article in Real Estate Business explains in layman’s terms what’s really happening behind the scenes. Fewer clicks don’t mean your website isn’t working. It just means the research and selection are happening elsewhere.

Learn how secret AI agents are passing over your website without leaving a trace and how your overall digital presence influences whether you make the agent shortlist… or miss it entirely.

https://www.realestatebusiness.com.au/marketing/31703-why-zero-click-search-is-changing-how-agents-get-chosen

advice for real estate professionals

13/05/2026