Sydney Digital Marketing

Sydney Digital Marketing Digital Marketing, for Ambitious Brands. ๐Ÿš€
SEO, SEM, HubSpot experts. EST. 2014.

Sydney Digital Marketing Agency helps businesses to increase leads, sales and profits, using smart effective digital and online marketing strategies. We also use Facebook, Google Ads and SEO to provide outstanding award winning results. ๏ฟฝGoogle Allstars Winners ๏ฟฝ Hubspot Gold Certified Partners ๏ฟฝ Optus MyBusiness Awards Finalists ๏ฟฝ Local team delivering outstanding service, real results and business growth.

Most people are still optimising for Google.The smart ones are already optimising for ChatGPT.And the sharpest person I ...
29/04/2026

Most people are still optimising for Google.

The smart ones are already optimising for ChatGPT.

And the sharpest person I know doing this work is joining us live on the 30th.
Meet ๐—š๐—ถ๐—ฎ๐—ป๐—ป๐—ถ ๐—™๐—ฎ๐—น๐˜‡๐—ผ๐—ป๐—ฒ, Growth at Visto.

Gianni spends every day at the messy intersection of traditional search and AI-driven
discovery. His speciality is Generative Engine Optimisation (GEO) the discipline of making sure AI models actually know who you are, what you do, and why you're the right answer when a buyer asks.

Here's what he's seeing across Australian service businesses right now ๐Ÿ‘‡

โ†’ Businesses with textbook SEO, completely invisible to AI
โ†’ Weaker competitors being recommended in ChatGPT answers
โ†’ Buyers making shortlist decisions before they ever visit a website

The rules of being found have changed. Most owners haven't noticed yet.

Gianni has. And on Thursday he's breaking it all down, live, jargon-free, and with the kind of practical detail you can actually use this week.

If you run a service business and you rely on people being able to find you โ†’ block the hour.

๐Ÿ“… 30th April | 11:30 AM AEST | Free & Live

๐Ÿ”— Link to register in the comments ๐Ÿ‘‡

HubSpot's own traffic dropped like a ski slope after Google's AI Overviews launched. ๐Ÿ“‰Let that sink in.If it's happening...
27/04/2026

HubSpot's own traffic dropped like a ski slope after Google's AI Overviews launched. ๐Ÿ“‰

Let that sink in.

If it's happening to one of the biggest marketing platforms in the worldโ€ฆ it's already happening to your business.

That's exactly why we're excited to have ๐——๐—ฎ๐—ป ๐—ฆ๐˜๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜€, Partner Development Manager at HubSpot, joining us live on the 30th of April.

Dan brings 15+ years of partnership strategy across APAC, working across SaaS, fintech and e-commerce helping businesses grow smarter through AI-driven insights and data-informed strategy.

He's seen first-hand what's happening to businesses that aren't adapting.

And more importantly โ†’ he knows exactly what the ones thriving are doing differently.

This is one of three voices we're bringing into the conversation:

๐—ฆ๐——๐—  - Australia's lens on what's working for service businesses
๐—ฉ๐—ถ๐˜€๐˜๐—ผ - Generative Engine Optimisation specialists
๐—›๐˜‚๐—ฏ๐—ฆ๐—ฝ๐—ผ๐˜ - Global APAC data and growth strategy

Three perspectives. One free webinar. No pitch.

๐Ÿ“… 30th April | 11:30 AM AEST | Free & Live

๐Ÿ”— Link to register in the comments ๐Ÿ‘‡

I've spent 12 years helping Australian service businesses generate leads online.And right now, 2026 is the biggest shift...
22/04/2026

I've spent 12 years helping Australian service businesses generate leads online.

And right now, 2026 is the biggest shift I've ever seen. ๐Ÿ‘‡
Not because of a Google update.
Not because of rising ad costs.

Because of this ๐Ÿ‘‰

Your customers are no longer searching. They're asking.
ChatGPT. Perplexity. Google AI.

"Who's the best accounting firm in Sydney for a 10-year-old hospitality company with 60 staff?"

"Who's the best law firm in Sydney that can help with a complicated property transaction in dispute with the vendor?"

And AI gives them a name.
Maybe yours.
Maybe your competitor's.
Maybe a business you've never even heard of.

The scary part? Most business owners I speak to have no idea where they stand in this new world.

That's exactly what we're unpacking on the 30th of April, alongside the experts from Visto and HubSpot.

Free. Live. Jargon-free. No pitch.

๐Ÿ“… ๐Ÿฏ๐Ÿฌ๐˜๐—ต ๐—”๐—ฝ๐—ฟ๐—ถ๐—น | ๐Ÿญ๐Ÿญ:๐Ÿฏ๐Ÿฌ ๐—”๐—  ๐—”๐—˜๐—ฆ๐—ง

๐Ÿ”— Link to register - https://ap1.hubs.ly/y0Ngm90

21/04/2026

We're at a turning point. ๐Ÿ‘‡

The way your buyers find you has quietly shifted, and most Australian service business owners are completely blind to it.

Over the weekend I sent this out to my newsletter subscribers.

But if you're not on the list, I didn't want you to miss it because what's happening right now with AI search is something every service business owner doing $3M-$60M+ needs to understand.

The businesses that figure this out in the next 6 months are going to have a serious edge over everyone still playing by the old rules.

That's exactly why I've pulled together a free live webinar on:
๐Ÿ“… ๐Ÿฏ๐Ÿฌ๐˜๐—ต ๐—”๐—ฝ๐—ฟ๐—ถ๐—น | ๐Ÿญ๐Ÿญ:๐Ÿฏ๐Ÿฌ ๐—”๐—  ๐—”๐—˜๐—ฆ๐—ง

I'm bringing in two of the sharpest minds in the space:
โ†’ ๐—š๐—ถ๐—ฎ๐—ป๐—ป๐—ถ ๐—™๐—ฎ๐—น๐˜‡๐—ผ๐—ป๐—ฒ (Visto) - bridges traditional search and AI-driven discovery
โ†’ ๐——๐—ฎ๐—ป ๐—ฆ๐˜๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜€ (HubSpot) -15 years helping APAC businesses grow with data and AI

Together we're going to show you:
โœ… Exactly where you stand in AI search today
โœ… What the new rules actually look like
โœ… What you can do about it this week not in theory, in practice

Free Live. No pitch.

Link to register - https://ap1.hubs.ly/y0NgqJ0

Your next customer isn't Googling you anymore.They're asking ChatGPT. They're asking Perplexity. They're asking Google A...
21/04/2026

Your next customer isn't Googling you anymore.

They're asking ChatGPT. They're asking Perplexity. They're asking Google AI Overviews.

And AI is already handing them a shortlist of businesses to callโ€ฆ before you even know they were looking.

Here's the uncomfortable truth for service business owners in 2026 ๐Ÿ‘‡

When someone types "best [your service] in Sydney" into an AI tool, it doesn't show 10 blue links anymore.

It gives ONE answer. A shortlist of 3-5 names.
If you're not on that list, you don't get the enquiry.

You don't get the quote.
You don't even know you were in the running.

That's why we've teamed up with Visto and HubSpot to run a free live session for service business owners who want to stay visible in the AI era.

๐ŸŽฏ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—•๐˜‚๐˜†๐—ฒ๐—ฟ๐˜€ ๐—”๐—ฟ๐—ฒ ๐—จ๐˜€๐—ถ๐—ป๐—ด ๐—”๐—œ ๐˜๐—ผ ๐—•๐˜‚๐—ถ๐—น๐—ฑ ๐—ง๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฆ๐—ต๐—ผ๐—ฟ๐˜๐—น๐—ถ๐˜€๐˜. ๐—”๐—ฟ๐—ฒ ๐—ฌ๐—ผ๐˜‚ ๐—ข๐—ป ๐—œ๐˜?
What you'll walk away with:
โœ… How AI search actually works in 2026 (and why it's nothing like Google used to be)
โœ… Why your current SEO setup might be quietly hurting your AI visibility
โœ… A 10-minute self-check to see if AI is recommending your business
โœ… What the service businesses winning in AI search are doing differently

๐Ÿ“… Wednesday 30th April
๐Ÿ•ง 11:30 AM AEST
๐Ÿ’ป Live on Zoom

Spots are limited, grab yours before AI grabs your customer's attention.

๐Ÿ‘‰ Register here: https://ap1.hubs.ly/y0Nd6k0

31/07/2024

Ever wondered why your CPC rate costs that much? ๐Ÿค”

Dive into our latest video where we break down:

๐Ÿ’ก Which Industries have the highest and lowest CPC rates

๐Ÿ’ก What factors influence these costs

๐Ÿ’ก Why sometimes paying a higher CPC isnโ€™t a bad thing!

Whether you're in finance, retail, or any other sector, understanding these nuances can help you strategise smarter and get the most out of your ad spend.

If you found this video helpful, please give it a ๐Ÿ‘, share it with your network, for more expert marketing insights.

26/06/2024

What's the number 1 question I get asked when it comes to marketing?

๐Ÿ‘‰ How much should we be investing?

Many founders and business owners don't know if they're overspending or underspending when it comes to fuelling marketing - to increase their sales.

Today, Iโ€™m going to show you the industry norms for marketing budgets (across 8 key industries) , and give you tips on how to break down your budget to maximise every dollar in the right places. ๐Ÿ’ธ

If you found this video helpful, please give it a ๐Ÿ‘, share it with your network, and follow us for more expert marketing insights.

19/06/2024

"Know your audience and you will know the secret of great marketing." - Dan Kennedy

61% of marketers say generating traffic and leads is their biggest challenge. (HubSpot 2024 Report) ๐Ÿ˜ฒ

Why?

Well in my experience many businesses miss the mark by not knowing their customers well enough.

Without a clear understanding of your target audience, how can you expect to ever have a real โ€˜conversationโ€™ with them?

In this video, I dive into why knowing your audience is so vital, and how you can crack this weakness by creating detailed personas and finally transform your impact on your audience.

If you found this video helpful, please give it a ๐Ÿ‘, share it with your network, and follow SDM for more expert marketing insights.

12/06/2024

I never knew I was about to become part of a Trillion Dollar Industry! Did you know global ad revenue is set to surpass $1 trillion by 2025, a whole year ahead of predictions? ๐Ÿ“ˆ

This surge in ad spend means standing out as a brand is going to be tougher than ever.
So, how do you ensure your message cuts through the noise? At Sydney Digital Marketing, weโ€™ve mastered the art of precision targeting, compelling creatives, and data-driven decisions to have our clients push through the noise.

Watch my video where I go over the best practises your businesses can adopt to help get those standout results.

If you found this video helpful, please give it a ๐Ÿ‘ or โค๏ธ, share it with your network, and follow me for more expert marketing insights. Thank you for watching, and letโ€™s crush it in 2024!

05/06/2024

๐Ÿš€ Harnessing the Power of Social Media: Effective Strategies In 2024

Hey marketing masterminds!

Have you ever wondered why some brands crush it on social media while others struggle to get noticed?

In my latest video, I reveal the top strategies for leveraging social media in 2024 to elevate your brand, engage your audience, and drive real results.

Hereโ€™s what youโ€™ll learn:

1. Embrace Short-Form Video: Capture attention quickly with snackable, engaging content on platforms like TikTok and Instagram Reels.

2. Content Mix Mastery: Discover the power of user-generated content, behind-the-scenes glimpses, and educational posts.

3. Engagement Is Key: Foster a community by responding to comments, asking questions, and using interactive features like polls and live videos.

4. Halo Effect on SEO: Learn how increased brand awareness on social media boosts your organic search rankings, driving more traffic to your website.

5. Analyse and Adjust: Use analytics to track whatโ€™s working and refine your strategy for maximum impact.

If you found this video helpful, please give it a ๐Ÿ‘, share it with your network, and follow Simon Gould โœช CEO โœช Sydney Digital Marketing Agency โœช for more expert marketing insights. Thank you for watching, and letโ€™s crush it in 2024! ๐Ÿ”ฅ

Address

The Commons, 388 George Street
Sydney, NSW
2000

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Telephone

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