HYPE Public Relations

HYPE Public Relations Building & bringing integrated communications strategies to life via expertly executing public relations, social media & digital content marketing tactics.

On-site production 📹
18/05/2022

On-site production 📹

01/09/2020

If you're looking to:
🌟 Increase online sales
🌟 Boost website traffic
🌟 Build brand awareness
🌟 Up your social media engagement

Then you need...

💥 A social media strategy that exposes your key audience's behaviours
💥 A tailored framework that sets out to achieve bold objectives
💥 Scroll stopping content that tells your brand story
💥 Copy that connects with the hearts and minds of your key target audience

If you're ready to start making social media work for your business, get in touch with us today: [email protected] 👈📧

Too often do I hear women shy away from because they're afraid that fighting for equal rights will label them as a ma...
28/07/2020



Too often do I hear women shy away from because they're afraid that fighting for equal rights will label them as a man hater by their peers.

Enough is enough.

Fighting for equality is a feat we can’t shy away from. We owe it to the women who came before us and to the ones who come next to use our voices to share our experiences, opinions and demand better.

Women who own their own power are forces to be reckoned with ✨



Great coverage achieved for our client Vision Personal Training ✨ I love being a part of sharing the incredible transfor...
24/07/2020

Great coverage achieved for our client Vision Personal Training ✨

I love being a part of sharing the incredible transformations Vision clients make with the support of their PT and wider Vision community.

Vision's proven weight loss methodolgy works for everyone willing to put the work in 💪

PR tip ✨Whether your goal is to lift brand awareness with a few PR clips or become a thoughtleader in your sector, stayi...
08/07/2020

PR tip ✨

Whether your goal is to lift brand awareness with a few PR clips or become a thoughtleader in your sector, staying up to date with what's trending in the newscycle is paramount to achieving your media relations objectives.

Start by scanning the mainstream media for stories and segments that discuss topics and issues that concern your sector and stay up to date with what's trending in trade publications that are relevant to your business.

Once you've done this for a while and are across the journalists and publications that write about issues relevant to you, reach out to them to let them know what you liked about their story, along with your/your brands unique point of view on the topic.

The upside of having a publicist, is they do this hard work for you 😉

As a PR professional, a crucial part of my role is building relationships with media contacts who produce content relevant to all my clients.

I'm constantly scouring the news and reaching out to journalists, providing feedback on their recent pieces, as well as offering the unique point of view that my client has and can offer on the issue at hand, or a similar one. The benefits of this are extremely fruitful, and include:

✔ Results in additional coverage for my client if the journalist is interested in doing a follow up piece focusing on their unique viewpoint

✔ Strengthens my relationship with said journalist and builds credibility and awareness for my clients with people who can literally reach thousands of my client’s potential customers

✔ Leads to journalists contacting me asking for my client’s comments on a particular issue they’re seeking expert commentary on for an upcoming editorial

✔ Journalists are more receptive to story pitches. As I’ve put in the work to build a respectful relationship and take the time each day to keep across their work, journalists are more likely to consider my pitches

✔ I am familiar with their areas of interest, the style in which they produce content and can therefore create really tailored pitches that will hit the mark

If you're looking for a communications professional to manage your public relations, or have any questions, get in touch with me: [email protected].

Want social media ads that convert? ✔HYPE creates social copy through an editorial lense, and invests time in getting to...
29/06/2020

Want social media ads that convert? ✔

HYPE creates social copy through an editorial lense, and invests time in getting to know your audiences behaviours in order to optimise each ad set, everytime.

If you're looking to increase online sales, boost website traffic, build brand awareness and up your social engagement, get in touch with us to find out how we can help: [email protected]

Spending this weekend dotting the i’s and crossing the t’s alongside hubby ahead of 💰 ⁣⁣⁣⁣We’re both somewhat guilty ...
28/06/2020

Spending this weekend dotting the i’s and crossing the t’s alongside hubby ahead of 💰 ⁣⁣
⁣⁣
We’re both somewhat guilty of over-investing the time we spend working ‘in’ our businesses opposed to ‘on’ them. ⁣⁣
⁣⁣
I like to interpret this as a sign that we both love what we do — opposed to admitting we prioritise anything and everything ahead of crunching numbers 😂⁣⁣
⁣⁣
In all honesty, I’m actually enjoying using the left side of my brain for a change! It’s also great to set financial goals and projections for FY2020-21 🙌 particularly after an interesting few months⁣.
⁣⁣
⁣Have you set big goals for the new financial year? ⁣
⁣⁣
⁣⁣

Here's a great quote! ✨ I realised I am very fearful of failure - and that I actually don't "fail" that often, meaning I...
26/06/2020

Here's a great quote! ✨

I realised I am very fearful of failure - and that I actually don't "fail" that often, meaning I'm not nearly taking enough risks!

I hope this inspires you like it did me 🤗

“Would you like me to give you a formula for success?

It’s quite simple, really.

Double your rate of failure.

You are thinking of failure as the enemy of success. But it isn’t at all.

You can be discouraged by failure or you can learn from it. So go ahead and make mistakes.

Make all you can. Because remember that’s where you will find success.”

— Thomas J. Watson

We often compare ourselves to people who have been working for years to get to where they are today.Stop it! ✋The others...
24/06/2020

We often compare ourselves to people who have been working for years to get to where they are today.

Stop it! ✋

The others with the “overnight success” or immediate results have been at this longer than you have.

They have had more time to grow and build.

Take your business one step at a time and do what you can with what you have, right now. ✨

Another great win for our client Vision Personal Training 🎥Did you catch the segment on 7NEWS Melbourne this evening? 📺
19/06/2020

Another great win for our client Vision Personal Training 🎥

Did you catch the segment on 7NEWS Melbourne this evening? 📺

TGIF 🎆Facebook ad campaigns, media relations, content production, website changes and client proposals. I've seen and do...
18/06/2020

TGIF 🎆

Facebook ad campaigns, media relations, content production, website changes and client proposals. I've seen and done it all this week ✔

I still have a lot of deliverables to complete by COB today (and let's be honest, will absolutely be on the laptop over the weekend -- but what small business owner doesn't work on the weekends?!), but I wouldn't have it any other way.

To all the other business owners out there hustling through Friday; cheers to you, I see you ☕

Last week I was in full blown issues management mode, navigating a client through some pretty ugly claims made about the...
18/06/2020

Last week I was in full blown issues management mode, navigating a client through some pretty ugly claims made about their business.

In a perfect world, your business will never stray from the core values and mission it was founded on. In the real world, particularly when businesses are in the ‘scale up’ phase, processes can regrettably slip through the cracks. If customers and the media pick up on this before your processes are back in tip top shape, you may find yourself in hot water.

So what do you if this happens?

Avoid the call to act fast and instead lean into the ‘5 C’s of Crisis Communications:
✨ Competence
✨ Credibility
✨ Commitment
✨ Caring
✨ Capability

Ensure your communications to stakeholders, customers and the media is tailored accordingly and encompasses all 5 considerations.

Unfortunately, many organisations choose to shy away from saying anything in trying times. My counsel more often than not;
✔ Join the conversation and address the issue at hand and
✔ Then, discuss the processes you have in place to ensure the mistake won't be repeated
✔ Then the toughest part -- follow through.

Doing so proves you genuinely care and that alone can restore faith among consumers.

As Covey's quote alludes to, you really do need to behave your way out of a bad reputation.

Historically, we’ve seen that people respond well to brands who admit to mistakes, detail what went wrong and reiterate their commitment to the community they’ve created moving forward.

While it’s in our nature to stop trusting a person or brand who has seemingly done the wrong thing and shown no remorse, it too is in our nature to offer forgiveness when asked, true remorse is shown and action that reiterates good behaviour moving forward is demonstrated.

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Sydney, NSW

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61413942179

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