Effie Ana Design

Effie Ana Design Effie Ana Design is a Sydney based creative studio. Branding Surface Pattern + Packaging Design for lifestyle brands.

The objective of the packaging design was to capture the feeling of calmness, recharge and relaxation. The custom brand ...
07/08/2026

The objective of the packaging design was to capture the feeling of calmness, recharge and relaxation.

The custom brand illustration of a woman relaxing in her bathtub, surrounded by bubbles and the plant is the hero of the product packaging design and represents perfectly what the bodycare brand is all about - taking time out to care for yourself.

Have a lovely weekend 😘

Effie x
Branding and product packaging design inspiration for body care, wellness, self care and lifestyle brands, Australian brand design studio, Sydney creative brand designer, customised wordmark logo, minimal brandmark icon, custom illustrations, epsom bath salts packaging design, intentional brand identity design

A refined and cohesive visual brand identity brought together through an elegant monogram, bespoke custom typography, th...
29/07/2026

A refined and cohesive visual brand identity brought together through an elegant monogram, bespoke custom typography, thoughtfully curated imagery, brand pattern design, custom illustrations and tactile textures.

Every detail is intentionally crafted, with subtle imperfections in the illustrations that reflect the warmth, authenticity and character of handmade, small-batch ceramics.

An earthy colour palette paired with muted blues creates a timeless and calming visual language.

This unified visual system strengthens brand recognition and creates a deeper emotional connection with the audience, becomes more recognisable, memorable and impactful over time.

Ready for a rebrand? Fill out my enquiry form via my website to get started.

Effie x
Branding design inspiration for lifestyle brands, intentional visual brand identity design and packaging design, custom brand illustrations, debossed brandmark icon logo, branded marketing material inspo, mailer box packaging design ideas, brand pattern design and textures, customised wordmark logo,
elegant brandmark logo, pottery branding, monogram logo, Sydney creative design studio

FAQ: How many brand design concepts do you present? I explore many directions behind the scenes, experimenting with typo...
27/07/2026

FAQ: How many brand design concepts do you present?

I explore many directions behind the scenes, experimenting with typography, icons, marks and visual styles before narrowing everything down to the strongest solution. Rather than presenting multiple concepts, I present one carefully considered brand identity that has been thoughtfully developed and refined.

Early in my process, I offered two concepts, but I found that the concept I invested the most time, strategy and creative energy into was almost always the one clients chose. Since then, I’ve focused on delivering one exceptional direction instead of splitting attention across several.

From there, we collaborate through three dedicated rounds of refinement, ensuring every detail feels intentional, aligned with your business and truly reflective of your vision.💕

If you have any questions for me, feel free to email me or pop below.

Thank you
Effie x
Branding design inspiration for lifestyle brands, intentional visual brand identity design, custom typography logo, elegant brandmark logo, pottery branding, monogram logo, Sydney creative design studio

22/07/2026

A little behind the scenes look at the creative direction of the resorts visual brand identity.

The handcrafted pattern and illustration style are inspired by mosaic tiles, reinterpreted in a modern way while celebrating the resorts concept cultural heritage.

Flowing coastal curves, fish, organic leaf forms and the rhythm of the sea come together to capture the essence of the resort experience, where the meeting of the ocean and landscape invites guests to pause, slow down and reconnect. ☀️🏖

Effie x

Branding and packaging design inspiration for hotels, boutique resorts, wellness retreats, luxury hospitlity and lifestyle brands, intentional visual brand identity design, custom typography wordmark, monogram badge logo, summer color palette blues and yellows, coastal aethetic, brand mood board, branding process, visual creative direction, custom hand drawn artwork, Sydney creative design studio, Medittereanean brand inspo

I’ve recently refined my branding packages and one of the questions I get asked is, “What’s included?”So, I’m sharing ev...
15/07/2026

I’ve recently refined my branding packages and one of the questions I get asked is, “What’s included?”

So, I’m sharing everything that’s included in one of my Packages, The Signature Brand Identity Design below:

Logo suite:
A collection of five custom designed logos, created to represent your brand with confidence and consistency across every touchpoint — from print materials to digital platforms.

Colour palette:
A carefully curated colour system designed to reflect your brands values.

Typography pairing:
Thoughtfully curated typefaces for your brand.

Brand pattern:
One custom designed pattern created exclusively for your brand.

Brand textures:
Four custom crafted background textures designed exclusively for your brand, adding depth, richness and a layered feel to your visual identity.

Brand illustrations:
Four custom hand crafted illustrations created exclusively for your brand, designed to add personality, depth and a distinctive touch to your visual identity.

Social media styling:
A curated example of how to seamlessly apply your visual identity across your online presence with consistency and intention.

Brand guidelines:
A brand guidelines document designed to provide clarity and consistency across various touchpoints, outlining how to confidently use each element of your visual identity.

One bespoke concept / Three rounds of refinement:
A thoughtfully crafted brand concept, developed with three dedicated rounds of refinement to ensure every detail feels intentional, aligned and reflective of your vision.

Brand collateral design:
Choose two custom designed brand collateral items, including options such as a thank you card, business card, flyer or letterhead design — thoughtfully created to ensure a cohesive and elevated brand experience.

If you have any questions for me pop below or send me an email.

Effie x

Sydney creative design studio, branding inspiration for boutique resorts, wellness retreats, luxury hospitality and lifestyle brands, european aesthetic, intentional and meaningful visual brand identity, handcrafted artwork, timeless custom logotype, fish & sea illustration, monogram icon logo, summer colour palette inspo

What does my Brand Design Process look like? 01 Creative Direction Stage -In this first stage, I take the time to unders...
14/07/2026

What does my Brand Design Process look like?

01 Creative Direction Stage -
In this first stage, I take the time to understand your brand — exploring your values, mission, audience, along with reviewing your industry. Using the insights from your Brand Strategy Questionnaire.

From there, I develop a tailored creative direction and present a curated moodboard that captures the essence of your brand. This ensures every visual decision is intentional, strategic and aligned with your overall goals and vision.

02 Concept Stage -
This is where your brand begins to take shape visually. Guided by the creative direction we’ve established, I develop initial brand concept that bring your vision to life through thoughtful design exploration. This includes logo directions, colour palettes, typography, illustrations, pattern, textures and the overall visual aesthetic.

I walk you through the thinking behind each direction. Your feedback plays an important role in this stage, helping refine and shape the final direction into a visual identity that feels aligned and intentional. I present it on mockups that showcase how your brand will appear across a range of applications.

03 Refinements Stage -
With your feedback, I refine and elevate your brand identity — bringing every element together into a cohesive and considered visual system.

04 Project Handover -
Once the final designs are approved, I prepare and organise all of your brand assets. You’ll receive everything you need, including logo files in multiple formats, colour codes, font recommendations and any additional design elements included in your package — such as textures, patterns, or illustrations.

You’ll also receive a brand style guide document designed to help you use your brand consistently and confidently across platforms. From logo placement and colour usage to typography and visual applications to help your brand remain cohesive and professional.

Effie x

Address

Kogarah
Sydney, NSW
2217

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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