Effie Ana Design

Effie Ana Design Effie Ana Design is a Sydney based creative studio. Branding Surface Pattern + Packaging Design for lifestyle brands.

The visual identity design for the sleepwear & loungewear brand concept that offer organic cotton that is gentle on the ...
31/03/2026

The visual identity design for the sleepwear & loungewear brand concept that offer organic cotton that is gentle on the skin & thoughtfully made for the planet.

The branding communicates gentle sophistication & restful elegance with dusty blues, warm browns & muted tones to create a calming, welcoming palette. Soft brand textures & gentle patterns evoke tactile softness & ease of movement.

Will be sharing more soon of this brand.

Effie x

Lifestyle branding inspiration, artful design, surface print design, textile pattern, sleepwear pattern, soft textured backgrounds, social media page layout, tissue paper and mailer box design, thank you card, marketing material, packaging design, e-commerce branding, brand pattern illustration.

The packaging design for the skincare brand concept featuring the custom organic pattern along the side of the box & the...
20/03/2026

The packaging design for the skincare brand concept featuring the custom organic pattern along the side of the box & the brand illustration inside of the box. The handcrafted pattern strengthens brand storytelling while reinforcing a connection to nature, care & thoughtful creation.

Have a nice weekend.

Effie x
Visual brand identity design

The minimal Illustrations for an unused skincare brand concept for a visual identity design I had the pleasure of workin...
16/03/2026

The minimal Illustrations for an unused skincare brand concept for a visual identity design I had the pleasure of working on recently - created with flowing lines & gentle curves, abstract botanicals woven together with the spiral that honors slow rituals of care.

Effie x

I have taken a little break from posting here, as I focused on client work amongst other things behind the scenes Sharin...
12/03/2026

I have taken a little break from posting here, as I focused on client work amongst other things behind the scenes

Sharing the brand & packaging design for the skincare concept brand. The colour palette for the brand is warm, grounded inspired by earth, botanicals and nature.

An organic custom pattern design reflects a handcrafted and natural feel reinforcing the brands connection to care, nature and thoughtful creation.

The icon logo unites an abstract ‘b’ with a slight wave and dot to represent balance, presence and the intention of slowing down.
The visual brand identity design is also supported with abstract minimal brand botanical Illustrations created with flowing, line work and gentle curves - woven together with the spiral that honors slow rituals of care.
 
Effie x

The Visual Identity Design for the eco amenities brand who are committed to protecting the environment, promoting sustai...
05/10/2023

The Visual Identity Design for the eco amenities brand who are committed to protecting the environment, promoting sustainable business practices & encouraging the use of eco-friendly products.

Hope you are well!
Effie x

The visual identity design for the e-commerce brand that will be offering products for the outdoors from short day trips...
28/06/2023

The visual identity design for the e-commerce brand that will be offering products for the outdoors from short day trips to travel - that are durable & practical for the family life they lead, yet exude style with sustainability.

The identity is supported with a stylised custom brand pattern & illustrations - symbolic to represent what the target audience love to do, which brings them joy, harmony along with creating beautiful memories & fuel their soul - nature / outdoors, adventures & travel.

Brand words: family, outdoors, educated, integrity, sustainable, stylish.

Mockups by:

Effie x

The visual brand identity design I had the pleasure of working on for an all inclusive luxury postpartum concierge servi...
24/05/2023

The visual brand identity design I had the pleasure of working on for an all inclusive luxury postpartum concierge service - that offers mothers everything she needs during that first year to not only survive the first year of postpartum but to thrive.

The brands custom pattern illustration inspired by the brand name ‘eden’ - the illustration of a mother & her baby in her arms, surrounded within a peaceful garden of butterflies & roses representing a place of calm, nurture, positivity, connection & wellness.

Brand words: Feminine, Luxury, Authentic, Comprehensive, Nurturing

Effie x

The visual brand identity design for a skincare wellness brand includes custom illustrations & pattern influenced from t...
15/02/2023

The visual brand identity design for a skincare wellness brand includes custom illustrations & pattern influenced from the brand icon logo & elements.

The brands aim is to create effective skin care products, with simple steps, ultimate moisturisation while providing an elegant skin feel. Driven from nature with refined technology.

The custom brand illustrations represent the balance of science with wellness, nature & aromatherapy.

Brand words: Stylish, value, effective

Effie x

The Visual Brand Identity Design for a kids fashion clothing label offering simple urban basics for everyday play.Brand ...
31/01/2023

The Visual Brand Identity Design for a kids fashion clothing label offering simple urban basics for everyday play.

Brand Words: Simple, Urban, Cool, Fashionable, Functional.

Hope you are well!
Effie x

The tea visual brand identity + packaging design concept.The creative direction influenced by the brand tagline 'Escape ...
05/12/2022

The tea visual brand identity + packaging design concept.

The creative direction influenced by the brand tagline 'Escape + Unwind'.

A relaxing, fresh warm colour palette inspired by the origin of the brand - Moroccos warm sunsets along with the refreshing flavours of the tea Orange & Mint.

Effie x

Address

Kogarah
Sydney, NSW
2217

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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