Next Wavelength

01/05/2022

Take the practice of gratitude from the holy of month of Ramadan and carry it through out your life.

Eid Al Fitr Mubarak everyone

11/01/2022

If your users have a bad or jarring experience on your website, they are not going to return to it – let alone turn into customers. Any kind of frustration caused by poor design or complicated interfaces will damage your brand and in turn your bottom line.

Your website needs to be accessible, credible, valuable, and most importantly intuitive to use.

03/05/2020

Business owners have to make very important decisions like how much to invest in digital marketing, which social channels to pick, whether to assemble an in-house team or hire an agency.

Understanding these issues well is extremely vital to identify your current situation and achieve your goals.

Here are the answers to some of the most common questions about digital marketing.

How much time does it really take to generate leads and sales? Find out exactly how digital marketing can grow your business.

03/05/2020

COVID-19 has affected customers and businesses in various ways.

Altered buyer behavior and current market situations have caused some businesses to panic and end their online PPC campaigns while others are contemplating it.

Some businesses are like spectators watching a show while others have pounced on the opportunity to increase rankings for competitive and high traffic keywords.

How can you connect with your audience and alter your messaging?

Read our latest post to gain up to date knowledge before making any big decisions.

How has COVID-19 affected your PPC campaigns?

Tips for businesses to navigate and manage their PPC campaigns during times of uncertainty. Learn how to minimise your losses.

20/04/2020

Google Search started with an aim to display relevant results to a user’s query, to help a user find what they want on the ever-expanding Internet.

Since 2002, Google has been updating its Algorithm to combat black-hat SEO techniques and better help users find what they are searching for.

Here is a timeline of all the algorithms and their impact.

Since 2002, Google has been updating its Algorithm to combat black-hat SEO techniques and better help users find what they are searching for.

19/04/2020

Data from a Global Web Index report explores how people have increased their media consumption as a result of the outbreak, and how it differs across each generation.
https://bit.ly/2Ke3DzN

16/04/2020

COVID-19 has shaken the global economy.

In the face of crippling uncertainty, the natural instinct is to cut costs and hold on to capital. Some businesses shut down marketing entirely. But is that the right response? Research by HBR doesn't say so.

You might need to scale back on your digital marketing a bit, but you absolutely can not brush it off indefinitely. Instead focus on audits, optimisation and plug any urgent leaks.

Is the combination of remote work, social isolation and increased online shopping giving rise to a new kind of buyer? what then should businesses be aiming for in the short-term and long-term? Check out our post.

During crisis, businesses need to execute a digital strategy that allows them to judiciously leverage the right channels and turn their operations lean.

12/03/2020

Google has already crawled and indexed 70% of current sites shown in search using mobile-first indexing.

By September 2020, Google will mainly use the mobile version of web-pages to rank and index.

Tips to optimize for mobile-first indexing:

- Ensure that on-page content is the same on both the desktop and mobile versions of a page.
- Use Google’s URL testing tool to confirm that Google and visitors see the same content on mobile and desktop versions.
- Keep the metadata and structured data same on both versions.
- Don't use separate mobile URLs (http://bit.ly/2W1iZiq).
- Don't display ads that cause a bad mobile user experience.
- Implement Google's official mobile-first indexing best practices guide.

Six months remaining to optimize your website as per mobile-first best practices!

11/03/2020

Marketing is the generous act of helping someone solve a problem. Their problem.
- Seth Godin, This is Marketing

10/03/2020

Why do they rank web pages? (Hint: It's all revealed in Chapter 4!)

Search Engine Journal's publication "How Search Engines Work" has explained it so concisely that even your grandmother will understand it.

The book later expounds upon all the steps in detail, including how machine learning algorithms work behind the scenes! A must-read for everyone working in the digital space.

Which recent ebook/post blew your mind away? Let us know in the comments!


http://bit.ly/2vGnyUG

Want to optimize your site the right way and set yourself up for success? Then it’s critical to know how search engines operate today.