27/01/2023
The first time I heard this statistic, I nearly fell off my chair. 😱 46 PERCENT!!??!!
46% of consumers would happily pay more for a product/service if they knew if was the most trustworthy, reliable option.
This literally means, that when we build trust with our clients and our online audience, we make our competition and prices irrelevant!!
What we buy and how we handle money is completely psychological...
We all have our own money mindset blocks and old believes to work through (anyone else grow up around the phrase "Money is the root of all evil"?). And how we view ourselves or want to be perceived also play a factor (eg. "What will people think of me when they see what car I drive?")
But then we have money values - things we'd happily pay more for. For you it might be:
1️⃣ Convenience/Time
2️⃣ Travel
3️⃣ Health/Fitness
4️⃣ Experiences
5️⃣ Social Status
6️⃣ Luxury
7️⃣ Self-Improvement
8️⃣ Generosity
(Let me know which in the comments below 👇👇)
For me, my biggest money value is convenience and time.
Now that my parents are elderly and my daughter is growing faster than I can buy shoes for her, it's never been more clear how limited our time is on this earth. And if I could purchase something that's going to save me time, I'd happily pay more.
🤔 So, what about YOUR clients?
What do they value? How does it align with your values? How do they value themselves? And how can you show them that THEY ARE WORTH IT and deserve to splurge a little more on themselves from time to time.
Just some food for thought....
👇🏼👇🏼👇🏼👇🏼👇🏼
Wanna hear more from us behind the scenes? 🤔
⬇️ Comment the word VIP below and we'll DM you to add you to our VIP Email List.
