Gym Growth

16/10/2024

04/09/2024

03/06/2024

Organic ads, paid ads, what's the difference? 🤷

📈 Organic ads are unpaid ads, including the posts we make on your page for free. This is great for delivering value and content to people who already follow you.

📈 Paid ads or sponsored ads, are shared with spend behind them to help you reach more people who may not have heard of you before. This is a key tool for reaching new audiences and scaling your gym.

27/02/2024

What is CRO - Conversion Rate Optimisation and why is it SO important?

CRO is the process of increasing the percentage of customers who land on your website and end up converting (becoming a lead).

This is super important as increasing your website conversion rate from 2.5% to 5%, means that you are literally DOUBLING your conversions, whilst spending the same amount of money and time on your ads.

An example of CRO can be to add some positive client testimonials/reviews on the home page to encourage customers to convert.

Call or email us today to see how we can help your gym scale.

26/11/2021

What is SEO – Search Engine Optimisation?

SEO is the process of improving your website to increase it's visibility on Google.

It's important to realise that although this process does not require ad spend and is free, it does take longer to see success when comparing to paid Google ads.

06/08/2021

🔊81.4% of Australians use Facebook on a monthly basis 🔊

You'd be silly not to use it as part of your customer awareness strategy.

Call or email us today to see how we can help your gym scale!

31/12/2020

Awareness ads or remarketing ads, which is more important? The answer is BOTH!

➡️ Awareness ads look to familiarise new customers with our brand, get them to engage and take a deeper look at our exciting content.

➡️ Remarketing ads look to only engage those customers who have engaged at the awareness stage, and have now become familiar with our gym.

Customers who have only recently heard of us, are unlikely to sign up right away, as it takes multiple interactions to build trust.

This is where a remarketing ad swoops in and gets the sign up.
Awareness and remarketing ads are therefore both important pieces of the process! Call or email us today to see how we can help your gym scale.

29/12/2020

We pride ourselves in delivering high value results, whilst maintaining transparency in our client relationships. Reach out today to see how we can help!

12/11/2020

AIDA is a proven framework we use for converting strangers into customers.

⭐ Awareness - How can we make customers aware of our business? This can be achieved through a fancy, attention-grabbing video.

⭐ Interest - Generating customer's interest by making them think "I like this". This can be done with an ad explaining how our service fulfils a particular need.

⭐ Desire - People do business with people they trust. This stage is all about showing customers thing's like 'before & after' content along with customer testimonials.

⭐ Action - Clear instructions on what we want customers to do, and when. Example, "call us now", "buy now" or "sign up now".

Email or call us today (Action) to find out how the Gym Growth can scale your gym!