Sinorbis

16/04/2025

(Xiaohongshu) isn’t just another social platform. It’s where brand discovery and decision-making happens in China.

Is your brand showing up where the journey begins?

With over 225 million monthly active users, RedNote (Xiaohongshu) is a powerful platform for organisations targeting Chinese audiences.

Join Melody Xueying Wang to discover how to enhance your brand’s visibility, connect with your audience, and integrate RedNote into your broader China digital strategy.

🗓 Thursday 1 May
🕑 2pm AEST
🔗 Register here: https://info.sinorbis.com/webinar-rednote?utm_campaign=2025-05_rednote_webinar

Register to learn:
✅ How Chinese users engage with RedNote across different decision-making stages, from discovery to conversion and advocacy.
✅ How to use RedNote for marketing, including creating high-performing content and leveraging user-generated content (UGC) to build trust and visibility.
✅ Explore how RedNote can integrate into your broader China digital strategy.

10/08/2023

India and China are the two largest sources of international students from Asia for universities and colleges in North America. However, connecting with these students can present distinctive challenges.

Join Sinorbis, in partnership with Study in the USA, in this informative webinar where Renait Stephens, Vijay Solanki, and Simon Hamlin will delve into the intricacies of and , providing you with expert guidance on the best practices to reach Asian international students from India and China.

Date: Thursday 24 August, 1pm (PT), 4pm (ET).
Register here: https://info.sinorbis.com/india-china-student-recruitment-via-social

Attend to learn:
▶️ How to use WeChat effectively to engage and connect with Chinese international students.
▶️ Examples of best practice from around the world.
▶️ The potential of WhatsApp in India and how North American universities and colleges can effectively utilise it.
▶️ How to build strong communities on these social platforms.

If you can’t attend, register anyway, and we will send you the recording.

28/04/2023

Congratulations to our new clients who have gone live recently with their first China optimised websites 🎉

▶️ The University of Law
▶️ Seattle Colleges
▶️ Anglican Schools Commission
▶️ Singapore Management University

It’s great seeing our clients connecting with Chinese students from the other side of the Great Firewall.

08/01/2023

As China opens its borders, are your China digital marketing assets ready for the incoming surge of Chinese international students?

Get your WeChat content ready by joining our FREE webinar, Thursday 12 January 10am (GMT). Learn what content is trending from the best in the industry including University of Glasgow, Durham University, and Oxford Brookes University’s Global Marketing Manager Annie Leyman.

Register here: https://sinorb.is/3Xhe4Gi

13/12/2022

To understand how Chinese attitudes to foreign study are evolving, you need first to recognise why Chinese students study overseas.

Historically, there have been many reasons why Chinese students seek an education in foreign countries. However, the hyper-competitive schooling system has remained a key factor. Within China, the National College Entrance Examination — or “gaokao” — is the sole gatekeeper for top-tier domestic universities. Students who underperform in the gaokao lose access to China’s most prestigious universities. International study can provide a second chance at a well-regarded qualification for these students.

Increasingly, secondary school students and their parents are planning years in advance for a foreign undergraduate education. By doing so, they ease the looming pressure of the gaokao, which would otherwise provide the only route to a premium higher education.

Other contributing forces need to be considered. China’s economy has shown resilient growth through COVID. In addition, its 18-year-old population — key to undergraduate enrolment numbers — has started to climb again following a sharp decline in 2006.

A new generation of Chinese international students is coming. However, to meet them, you need to be in the market now. We've built a Chinese international student market infographic for recruiters and marketers to help snapshot the concerns, priorities and channels shaping their global study decision.

Download the infographic here: https://sinorb.is/3Wh22wo

29/03/2022

🎉 Excited to announce that Sinorbis has made The Financial Times’ High-Growth Companies Asia Pacific 2022 list!

The initiative sets out to recognise the sort of innovation and growth that generates jobs and helps sustain the region’s competitiveness. And, in the competition’s most competitive year to date, we haven't just made the cut, but is sitting in the top 50% of rankings.

We’re delighted by the win and want to thank our clients and community for helping us get there.

💡 Read more here: https://lnkd.in/gQ7njGN9

23/03/2022

We're glad to be exhibiting and presenting our insight into the future of brand-led recruitment at the virtual APAIE 2022 Conference and Exhibition this March 27-31.

We will be discussing how universities can build the digital muscle they need to deliver long term recruitment success and resilience into the future.

👉 Register now:

The APAIE 2022 Conference and Exhibition is the premier international education conference in the Asia-Pacific region, bringing together international education experts to network virtually and learn about new developments.

17/03/2022

Our new report predicting a UK boom in Chinese student numbers is making headlines in The Times in the UK.

Our exclusive modelling reveals a 70% increase in undergraduate Chinese student numbers by 2030, in part due to the UK’s increasing popularity as a study destination: https://lnkd.in/dcFZ9cbW

💡 To learn more, get the report now: https://sinorb.is/3u4HY3J

The number of Chinese undergraduates at British universities will soar in the next few years as China’s 18-year-old population grows