22/09/2025
Social proof and liking, the strategy behind successful business? Research has shown there's a strong connection between how much people like a brand and their willingness to support it—whether that’s through sharing, gifting, or even becoming a paying customer. Think of it this way—when we genuinely like someone, we’re naturally inclined to give back, even if it’s just our time. The same idea holds true for businesses: when people feel a positive connection with your brand, they’re much more likely to support it, including making a purchase....
Social proof and liking, the strategy behind successful business? Research has shown there’s a strong connection between how much people like a brand and their willingness to support it—wheth…