Looking Glass Creative - Squarespace Website Designer

Looking Glass Creative - Squarespace Website Designer Squarespace web designer for businesses & creatives
✨ Stylish, strategic websites that attract + convert
Sydney-based | Working with clients worldwide 🌎

There’s a lot that goes into building a website behind the scenes.Strategy. Structure. Navigation. SEO. And a ton of tin...
04/06/2026

There’s a lot that goes into building a website behind the scenes.

Strategy. Structure. Navigation. SEO. And a ton of tiny details most people never see.

But this is what it’s really about.
This is why I love my job.

This beautiful review from The Royal Humane Society of NSW means so much to me because it reflects exactly how I hope clients feel when we work together.

✔️ Calm
✔️ Collaborative
✔️ Having fun

If your current website feels outdated, overwhelming, unclear, or just no longer feels like you, I’d love to help.

Not quite ready for a redesign, but know your website could be working harder for you?Good news!Often, small strategic c...
28/05/2026

Not quite ready for a redesign, but know your website could be working harder for you?

Good news!

Often, small strategic changes can make a HUUUUUUGE difference to how people experience your site.

Here are a few simple tweaks you can action when you have a moment to help your website do its job a little better.

Save this for your next website tweak session.

21/05/2026

Before this redesign, the website no longer reflected the author behind it.

The original site had been created around the release of Kim E. Anderson AM’s debut novel and had served its purpose well for many years — but over time, the bright colours and bold styling started to feel visually overwhelming and disconnected from where Kim is today in her career.

So, we redesigned it.

The goal wasn’t to reinvent everything. It was to create a cleaner, more elegant, and timeless online presence that better reflected Kim’s work, achievements, and voice as an author.

We introduced:
• More intentional white space
• Improved typography
• Updated SEO foundations
• Better mobile experience
• Beautiful new photography throughout the site

The result? Increased user engagement, more pageviews, and a website that finally feels aligned with Kim’s incredible career today.

Sometimes a redesign isn’t about starting over.

It’s about creating a website that finally feels like you.
Read the case study here: https://lookingglasscreative.co/blog/website-redesign-case-study-kim-anderson

Thinking your website might be ready for its next chapter? I’d love to help.

Your website is communicating before anyone reads a thing.Sometimes it says:“I’m clear, trustworthy, and easy to work wi...
14/05/2026

Your website is communicating before anyone reads a thing.

Sometimes it says:
“I’m clear, trustworthy, and easy to work with.”

Sometimes it says:
“Please go on a quest to solve this navigation puzzle to unlock my services.”

Good web design isn’t just about looking nice.
It’s about helping people feel confident enough to take the next step.

If your website feels cluttered, confusing, outdated, or like it no longer sounds like you — I can help.

Give yourself 5 minutes and do this:👉 Step 1: Open your homepage👉 Step 2: Set a timer for 5 seconds👉 Step 3: Look at you...
07/05/2026

Give yourself 5 minutes and do this:

👉 Step 1: Open your homepage
👉 Step 2: Set a timer for 5 seconds
👉 Step 3: Look at your screen like a new visitor

Now ask yourself:
“Do I immediately understand what this business does?”

If not, that’s your starting point.

Fix it by:
– Swapping vague headlines for clear ones
– Removing clutter from your top section
– Adding one obvious next step

You don’t need a full redesign to improve your website. If you're looking for further clarity, book in for one of my Website Clarity Sessions and uncover what’s holding your site back and help you improve your business: https://lookingglasscreative.co/website-audit-service

💾 Save this for your next website tweak session.

If someone can’t tell what you do, who it’s for, and what to do next within a few seconds, they’re goneskies.This is exa...
30/04/2026

If someone can’t tell what you do, who it’s for, and what to do next within a few seconds, they’re goneskies.

This is exactly what I help my clients untangle.

If you’d like help getting clear on your website, send me a message or ask about my Website Clarity Session.

A little game for you 👇If your website were a person at a party, it would be:A. The Ghost 👻 - Hard to find - Barely says...
23/04/2026

A little game for you 👇

If your website were a person at a party, it would be:

A. The Ghost 👻
- Hard to find
- Barely says anything

B. The Oversharer 🗣️
- Tells you everything at once
- You don’t know where to look

C. The Mysterious One 🕵️‍♀️
- Looks nice, but you’re not quite sure what they actually do
- Or where to go when you’re there

D. The Welcomer ✨
- Warm and welcoming
- Easy to understand

Be honest … which one are you right now?

(No judgement. We’ve all had a “Ghost website” phase.)

Drop your letter below and I’ll tell you the one small thing to fix 👇

You don’t need to overhaul your entire website.Most of the time, it’s a few small things that make the biggest differenc...
16/04/2026

You don’t need to overhaul your entire website.

Most of the time, it’s a few small things that make the biggest difference.

A clearer headline so people instantly understand what you do.
A simpler navigation so they’re not clicking in circles.
One clear next step, so they know what to do next.

That’s it.

Simple 🤝 strategic.

If your website feels a little messy or overwhelming right now, you don’t have to figure it out on your own. I can help.

09/04/2026

Hi, I’m Kelly 👋
The designer behind Looking Glass Creative.
I design calm, strategic Squarespace websites
for creative, service-based, and businesses

Most of my clients come to me feeling:
• overwhelmed
• unsure where to start
• or stuck with a website that doesn’t reflect where they’re at anymore

So I simplify it. Create structure.
And we build something that feels like you (but a little more strategic).

I specialise in:
• Custom Squarespace website design
• Website redesigns
• SEO foundations that make sense (no jargon, promise)

I'm also a Vegetarian. A Beatlemaniac. John is my favourite. Yes, I cried listening to Paul's new song. I'm a comedy dork and love all things silly. I also co-created a journal along the way, with my friend Belinda Alexandra, because apparently, I can’t sit still.

If you’re thinking about a new website (or quietly avoiding yours), you’re in the right place.

What do you do when someone has a wealth of work to share?You don’t overdesign it.You don’t overcomplicate it.You create...
01/04/2026

What do you do when someone has a wealth of work to share?

You don’t overdesign it.
You don’t overcomplicate it.
You create space for it.

I recently worked with Mike Bowers, an award-winning photographer (and so much more), to design a website that could hold his body of work, while still feeling simple, clear, and easy to explore.

A beautiful project, and an even more lovely person to work with: https://lookingglasscreative.co/website-design-portfolio/mike-bowers-photographer

🔗 mikebowers.com.au

If you’re sitting on a body of work that feels hard to organise, I can help you shape it into something that makes sense.

Address

Sydney, NSW

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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