19/05/2026
Our latest international project, One Central Saigon & The Ritz-Carlton Residences, Saigon. Excited to announce that Brand & Co has been appointed to lead the full identity, branding, strategy and marketing activation for One Central Saigon & The Ritz-Carlton Residences, Saigon
Rising in the heart of District 1, One Central Saiogn is more than an architectural statement it is a defining icon of a nation on the rise.
More than a destination, One Central Saigon is envisioned as a cultural meeting point, a place where Vietnam’s energy, creativity and tradition are not only celebrated, but lived.
We’re honoured to partner with Masterise Group on this extraordinary project and building a brand that reflects a bold vision for sustainable growth and a lasting symbol of Vietnam’s future on the global stage.