Loop Brands

Loop Brands We're Loop Brands. A brand consultancy for ambitious clients. A design practice for ambitious clients.

18/11/2025

VIC100 - New charity cycling event has exceeded all expectations.

As Founder & President of Go for Broke Initiative, I’m proud that Loop Brands has been the major financial backer for Go4Broke and now VIC100. We look forward to seeing both these events grow, as we look forward to the future.

After six months, multiple site visits, photo & video shoots, interviews & farm tours, today marks the launch of the new...
10/09/2024

After six months, multiple site visits, photo & video shoots, interviews & farm tours, today marks the launch of the new Boolah group of companies & new brand developed by Loop. Boolah, started in 2002 by Stuart & Lyndall Tighe, is now a leading innovator in sustainable & regenerative farm practices. With partners like Asahi, Loam Bio, Terra Firma, Mort & Co, Converta, FarmSimple and Downforce, Boolah Farms is driving the future of Australian agriculture. Today’s Boolah Trial Farm Day is expecting over 300 attendees, from crop farmers to end users like Asahi. Loop is proud to be part of this new & exciting phase of growth.

Heading back to Sydney after a few days for a photo & video/drone shoot for Boolah Farms. Great results working with Ki...
19/08/2024

Heading back to Sydney after a few days for a photo & video/drone shoot for Boolah Farms. Great results working with Kirk & Rabbit Hop Films. We’ve been working closely with the client and look forward to the launch of their new brand in September. Watch this space. 👍

Mixing work with pleasure. Spending a few days with clients across their various cropping properties near Pallamallawa. ...
07/07/2024

Mixing work with pleasure. Spending a few days with clients across their various cropping properties near Pallamallawa. A chance do some photography to confirm locations for future photography & video shoots.

CELEBRATING 100 YEARS OF CORN FLAKES IN AUSTRALIA. 💯🐓👍It might not be 100 years, but after almost 20 years of working wi...
23/05/2024

CELEBRATING 100 YEARS OF CORN FLAKES IN AUSTRALIA. 💯🐓👍

It might not be 100 years, but after almost 20 years of working with Kellogg's & now Kellanova, Loop Brands is helping to create some of their most iconic brands & packs across their cereal portfolio. Thanks to the team at Loop and of course the wonderful team at Kellanova.

Back to the big smoke after a few days with clients.
09/04/2024

Back to the big smoke after a few days with clients.

HAT TRICK! Loop Brands doesn’t chase awards, but hey… won’t knock them back when we do. Having coffee with Kylie Berge, ...
22/03/2024

HAT TRICK! Loop Brands doesn’t chase awards, but hey… won’t knock them back when we do. Having coffee with Kylie Berge, Acceleration Manager from Husqvarna Australia. 3 Gold gongs from the Shop 2023 awards for Loop’s work on the Husqvarna Automower Range interactive retail displays. Excellent!

100 YEARS OF KELLOGG’S CORN FLAKES!Loop attended the launch of Kellogg's Corn Flakes 100 Years in Australia celebrations...
20/02/2024

100 YEARS OF KELLOGG’S CORN FLAKES!

Loop attended the launch of Kellogg's Corn Flakes 100 Years in Australia celebrations today at Botanique with Kellogg’s MD Anthony Holme, senior Kellogg’s team & celebrity chef Manu Feildel, cooking up a storm using Kellogg’s cereal. Loop has been building brands & designing packaging with Kellogg’s (now Kellanova) for almost 20 years. Some of our best work has been over the last few years, with redesigns of Nutri-Grain, Coco Pops, LCMs, Corn Flakes & Sultana Bran. We’re very honoured to be asked to create the branding & 100 Years of Corn Flakes anniversary packaging appearing in store March. Special thanks to all the Kellanova team. We love working across your brands. Here’s to the next 100 years! 🐓👍

PS. Loved meeting Iron Man & Iron Woman, Matt Bevilacqua & Georgia Miller. Oh to be that fit!

Tanya Hennessy great to hear your new book is out. Loop Brands are over the moon that you love the pack mock-up we creat...
05/05/2022

Tanya Hennessy great to hear your new book is out. Loop Brands are over the moon that you love the pack mock-up we created for you. Thanks to Kellogg's Australia for letting us work on this fun project. 👍

Nothing like a refresh. Instead of only being an endorser we wanted to show Coco interacting with & seen enjoying Coco P...
24/02/2022

Nothing like a refresh. Instead of only being an endorser we wanted to show Coco interacting with & seen enjoying Coco Pops. Why shouldn’t he? It tastes great!

BTW… notice the new Kellogg’s Branding. Loop created the new master Kellogg’s brand last year. Rolling out across all Kellogg’s packaging this year. 👍

It’s a shame I’m staying off the grog while I try a lose a few kilograms for a big bike event in March. Otherwise I’d be...
14/01/2022

It’s a shame I’m staying off the grog while I try a lose a few kilograms for a big bike event in March. Otherwise I’d be having quite a few glasses of Loop’s latest packaging work.

A contemporary refresh of a well established brand to open the brand to new audiences.

Loop & I had the pleasure of working with Julien Marteau & the team Accolade Wines in 2021. Looked good as concepts, looks even better on shelf.

Ed Kirk, MD at Loop Brands. 🍷👍

Address

International Tower 3, Level 24/300 Barangaroo Avenue
Sydney, NSW
2000

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+61280678740

Website

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