Sea Salt Marketing

Sea Salt Marketing BUILDER Marketing Experts AUS & NZ
We grow brands & leads for builders
Strategy | Ads | Social Media | SEO
📍 AUS & NZ focused Our guiding belief?

When founder and director Amanda Cordner left the corporate world behind her, she sought an opportunity to use her expertise in brand marketing to help business owners expand their horizons. Equipped with a new sense of purpose, Sea Salt Marketing was born in 2015 from a desire to impact the lives of real people. In the years since, we’ve grown into a specialised team of professionals providing fr

esh marketing and branding services to builders throughout Australia. That marketing should be worry-free. We’ve seen too many builders trying to do it all, stressed about where the next job will come from. That’s why we work as an extension of your team, applying our marketing creativity and strategic processes to keep the enquiries coming in. We value collaboration and building genuine relationships with each client - as this allows us to drive growth in a way that feels authentic to you. We aim to bring clarity to your brand and balance to your business. Just like you, we prefer to keep it simple - our straightforward, hands-on approach to marketing will give you less to worry about, and more time to spend on the things that add value. Our team will get to the core of what differentiates you from your competition, and communicate this to the people that care - whether that be through your brand, website or social media. By defining your niche and implementing our tried and tested marketing strategies, we’ll ensure that the right people find you - and that when they do, they love what they see. Our team is proactive and agile in a way that traditional agencies can’t be, and are committed to working at the forefront of industry trends. By drawing upon the most valuable aspects of our diverse professional backgrounds, we’ve created a holistic approach to marketing that is innovatively simple and resoundingly effective. Over the years, our clients have found the benefits of our services to go far beyond marketing metrics. Allowing us to nail our area of expertise allows you to focus on yours - servicing your clients by building better homes (and more of them!). Overall, our track record of driving not only business growth but also business balance, can be attributed to one thing - our ability to make marketing worry-free.

We redesigned our own newsletter last month. Click-through rate went from 1.36% to 11% 🙌🏻Not a new strategy. Not a bigge...
12/06/2026

We redesigned our own newsletter last month. Click-through rate went from 1.36% to 11% 🙌🏻

Not a new strategy. Not a bigger list. Just stepping back, looking at what the data was telling us, and making some focused changes.

It's easy to keep sending what you've always sent. But small tweaks, made for the right reasons, are usually where the results are hiding and we apply this same thinking to every client we work with.

If your newsletter isn't converting, let us know https://buff.ly/BUCiDRt

End of financial year is the perfect time to invest in content that works for your business all year round.For a limited...
10/06/2026

End of financial year is the perfect time to invest in content that works for your business all year round.

For a limited time we're offering 10 blogs for $2,500.

That's 40% off our standard rate and it includes a 60-minute discovery session, a Google Search Console review and all articles written specifically for your audience, build type and location.

Payment must be received before 30 June 2026 to lock it in. đź”’ If your website hasn't been doing the work it should, this is where to start: https://buff.ly/ZoKnxkF

05/06/2026

Ads. Strategy. SEO. Content. Email.

This is what full-funnel builder marketing actually looks like in practice.

We work exclusively with residential builders across Australia and New Zealand and every service we offer is built around one thing: a predictable pipeline of the right clients.

Watch to see what we do and how it all works together.

Want to know what the right mix looks like for your business? Book your free Builder Marketing Audit: https://buff.ly/v7pn30K

Have you heard of LLMs?If not, this is worth two minutes of your time.LLMs are AI tools like ChatGPT, Google Gemini and ...
03/06/2026

Have you heard of LLMs?

If not, this is worth two minutes of your time.

LLMs are AI tools like ChatGPT, Google Gemini and Perplexity. People are now typing questions like: "Who are the best custom home builders in Sydney?" into these tools instead of Google and getting one direct answer back. Not a list of websites. One recommendation.

If your business isn't set up correctly online, that answer won't be you.

Swipe through to understand what's changing and what builders need to do to stay visible.

Want to make sure your business is showing up where clients are searching? Book your free Builder Marketing Audit: https://buff.ly/v7pn30K

Most builders come to us asking the same question. Instagram or Google? Meta or TikTok? Which platform should I be on?It...
28/05/2026

Most builders come to us asking the same question. Instagram or Google? Meta or TikTok? Which platform should I be on?

It's the wrong question.

The platform is not what grows a building business. It's the system behind it. And without a system, every platform is just an isolated tactic that goes nowhere.

Amanda took the stage at Sydney Build Expo 2026 and broke down exactly how each platform fits into a builder's marketing journey and what it actually takes to turn followers into enquiries and enquiries into signed contracts.

We turned it into a blog. Read it: https://buff.ly/gk8OFNv

Inside the Industry: May UpdateFrom a 10.5% drop in building approvals to AI-powered planning reform, Budget tax shake-u...
27/05/2026

Inside the Industry: May Update

From a 10.5% drop in building approvals to AI-powered planning reform, Budget tax shake-ups and rate hikes cooling buyer confidence - May has been one of the biggest months for the industry in years.

For builders, the message is clear. The pipeline is tightening, the rules are changing and the market is shifting. The ones who stay informed, stay visible and keep generating enquiry will be the best positioned when conditions turn.

We track what's happening in the industry so your marketing reflects the realities on site.

Follow along for monthly builder updates: Sea Salt Marketing

We're growing our builder family 🤝FutureFlip  just joined the Sea Salt Marketing roster and we couldn't be more excited ...
21/05/2026

We're growing our builder family 🤝

FutureFlip just joined the Sea Salt Marketing roster and we couldn't be more excited to get to work alongside one of the most recognised names in Australian property.

Alongside them, we've welcomed a brilliant new group of builders and renovators this season. Each one is doing exceptional work and deserves a marketing strategy to match.

If your build quality has outgrown your marketing, let's fix that - head to www.seasaltmarketing.com.au

The 2026-27 Federal Budget dropped this week and for builders it's a mixed result.Permanent instant asset write-off. Fre...
19/05/2026

The 2026-27 Federal Budget dropped this week and for builders it's a mixed result.

Permanent instant asset write-off. Free access to Australian Standards. More skilled trades workers coming through. Real wins worth noting.

But the negative gearing and CGT changes are a genuine concern. Master Builders Australia says Treasury's own modelling points to 35,000 fewer new homes over the next decade as a result.

The housing supply gap is already significant. Builders needed more from this budget.

Swipe through for the full rundown.

15/05/2026

We work exclusively with builders. That's not a niche. That's a commitment.

Every strategy we build, every campaign we run and every piece of content we create is designed for one industry. Because generic marketing doesn't cut it when you're competing for high-value clients in construction.

Real builders. Real results.

If you're ready to market your business like it deserves, you know where to find us: https://buff.ly/v7pn30K

If we had a dollar for every time a builder told us their pipeline keeps them up at night, we'd be rich.The inconsistenc...
13/05/2026

If we had a dollar for every time a builder told us their pipeline keeps them up at night, we'd be rich.

The inconsistency is exhausting. One month you're turning work away. The next you're wondering where the next job is coming from.

The builders who break out of it aren't the ones who get lucky with referrals. They're the ones who stop relying on a single source of work and build a system that keeps leads coming in from multiple directions at once.

Swipe through to see how that shift happens and what it looks like in practice.

Ready to build a pipeline you can actually plan around? Reach out today: https://buff.ly/v7pn30K

Address

39 Albany Street, Crows Nest
Sydney, NSW
NSW2065

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61370679227

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