Sea Salt Marketing

Sea Salt Marketing BUILDER Marketing Experts AUS & NZ
We grow brands & leads for builders
Strategy | Ads | Social Media | SEO
📍 AUS & NZ focused Our guiding belief?

When founder and director Amanda Cordner left the corporate world behind her, she sought an opportunity to use her expertise in brand marketing to help business owners expand their horizons. Equipped with a new sense of purpose, Sea Salt Marketing was born in 2015 from a desire to impact the lives of real people. In the years since, we’ve grown into a specialised team of professionals providing fresh marketing and branding services to builders throughout Australia. That marketing should be worry-free. We’ve seen too many builders trying to do it all, stressed about where the next job will come from. That’s why we work as an extension of your team, applying our marketing creativity and strategic processes to keep the enquiries coming in. We value collaboration and building genuine relationships with each client - as this allows us to drive growth in a way that feels authentic to you. We aim to bring clarity to your brand and balance to your business. Just like you, we prefer to keep it simple - our straightforward, hands-on approach to marketing will give you less to worry about, and more time to spend on the things that add value. Our team will get to the core of what differentiates you from your competition, and communicate this to the people that care - whether that be through your brand, website or social media. By defining your niche and implementing our tried and tested marketing strategies, we’ll ensure that the right people find you - and that when they do, they love what they see. Our team is proactive and agile in a way that traditional agencies can’t be, and are committed to working at the forefront of industry trends. By drawing upon the most valuable aspects of our diverse professional backgrounds, we’ve created a holistic approach to marketing that is innovatively simple and resoundingly effective. Over the years, our clients have found the benefits of our services to go far beyond marketing metrics. Allowing us to nail our area of expertise allows you to focus on yours - servicing your clients by building better homes (and more of them!). Overall, our track record of driving not only business growth but also business balance, can be attributed to one thing - our ability to make marketing worry-free.

A strong builder does three things 👷 → Looks and feels like the standard of your work→ Positions you clearly in your mar...
22/09/2026

A strong builder does three things 👷

→ Looks and feels like the standard of your work
→ Positions you clearly in your market
→ Stays consistent everywhere clients find you

When your brand works, every other part of your marketing works harder. Sea Salt Marketing helps you get there.

18/09/2026

Welcome back to The Storey Series with Christou Homes 🏗️ A look into our builders, their businesses and their relationship with marketing.

In this episode, Debbie gets honest about that period. Who was handling the marketing, what wasn’t working, and the decision that changed everything.

This is Storey 2: The chapter most builders are currently living in. Part 3 coming soon...

15/09/2026

Introducing The Storey Series 🎬

Every builder has a story. This series is about the journey behind the brand, how our builders grew, and how marketing played a role along the way.

First up, Debbie from Christou Homes. A family-owned builder based in Sydney, specialising in custom builds, knockdown rebuilds, and design and build.

In this episode she takes us back to the early days, the gap they identified in the market, and the moment they realised referrals alone weren’t going to get them where they wanted to go.

This is Storey One: The Foundation 🧱 More Storeys to come.

Builder marketing from people who actually know the industry  👋 Meet Amanda, Harry, Nick, Lilli and Carter. The team beh...
11/09/2026

Builder marketing from people who actually know the industry 👋

Meet Amanda, Harry, Nick, Lilli and Carter. The team behind every strategy, campaign and result we deliver for builders across AUS & NZ.

If you're a builder ready to grow, this is where it starts. Link in bio 🔗

Christou Homes came to us with a business built entirely on referrals. Three years later, they have 200+ digital enquiri...
09/09/2026

Christou Homes came to us with a business built entirely on referrals. Three years later, they have 200+ digital enquiries, an increase in average build value from $400k to $1M+, and a pipeline that lets them choose which clients to work with 🏗️

Sea Salt Marketing built the system behind it. Read the full case study at the link in bio.

07/09/2026

Caution! Marketing team on site 🦺

We work exclusively with builders — which means showing up where builders show up, understanding what they do and making sure our marketing actually reflects it.

That’s the Sea Salt difference.

Curating our Sea Salt Marketing office with purpose 🎨Our visit to Artbank allowed the team to explore a collection of Au...
04/09/2026

Curating our Sea Salt Marketing office with purpose 🎨

Our visit to Artbank allowed the team to explore a collection of Australian artworks and select pieces that reflect our creative approach to brand storytelling.

As a marketing agency, we believe the spaces we work in should inspire ideas — shaping how we think, collaborate, and create each day, with intention behind everything we bring into the room.

03/09/2026

Most builders think a brand refresh is just a new logo ✏️

For Tass Builders and Architects it was the starting point for ––
↑ 96% in email subscriber base
↑ 86% in website sessions
↑ 162% in conversions

Branding, socials, email, ads — when it all works together, this is what’s possible 📈

The building industry is moving fast right now 👷🏽Every month we pull together the headlines that actually matter for bui...
31/08/2026

The building industry is moving fast right now 👷🏽

Every month we pull together the headlines that actually matter for builders — so you can stay across what's shifting without having to find it yourself.

Swipe through to get informed.

26/08/2026

Builders — save this for later 🤳

Authentic content outperforms produced content. Every time. Here are 5 things you can post today:

→ Share a client win. A review, a result or a before and after from your phone.
→ Show the work in progress. Raw site footage performs better than you think.
→ Introduce someone on your team. Makes your business feel like people, not just a logo.
→ Answer a question you get asked every week. Your future clients are Googling it right now.
→ Share an industry update. Translated into what it means for your clients.

This is the starting point. Sea Salt Marketing takes it from here 🔗

Address

39 Albany Street, Crows Nest
Sydney, NSW
NSW2065

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61370679227

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