30/08/2026
BRANDING • Stan's House Chinese Bar & Restaurant
Some brands are made to launch. Others are made to live rent-free in your head.
We recently reimagined the identity of a well-known Chinese restaurant, giving it a modern new look, a little more attitude, and plenty of reasons to stop scrolling.
And it started with the name.
We developed a new name inspired by the owner himself — giving the brand a more personal story, while creating something memorable, distinctive and unmistakably its own.
The brief? Modernise the restaurant, make it content-worthy, stand out from the sea of Chinese restaurants, and, naturally, add a touch of cheekiness.
While the rebrand ultimately didn’t come to life due to a change in direction with the client, we still loved what we created — and good work deserves to be seen.
So, consider this one our little what if?
Who knows… perhaps one day it’ll make its way from the mood board to the menu.
For now, here’s a look at the brand that could have been.
