Ultimate Edge Communications

Ultimate Edge Communications We’re a forward-thinking agency that pushes traditional and digital media to the limits. And we do so at breakneck speed.

Our mission is to become Australia’s leading media agency for producing exponential client results, meaning for every $1 invested you get $2 or $3 back. At Ultimate Edge, we help you achieve this through innovative media and marketing solutions.

04/06/2026

Season 3 of The Black Box of Media Podcast continues on 9 June with Episode 12 featuring Lauren Drummond, former Chief Marketing Officer at Sydney Fish Market.

This story is a captivating one...

An $830 million transformation for an iconic location.

A brand with 155 years of formal trading heritage that needed a refresh.

Multiple stakeholder groups to manage.

And a business generating more than $170 million in annual turnover that could not afford to lose commercial momentum while all of it was happening.

In this clip, Lauren touches on a topic that is becoming increasingly important for marketers:

Commercial credibility.

Because marketing leadership today is about much more than campaigns, communications and brand stewardship.

It requires an understanding of business performance, growth, risk, stakeholder management and an ability to unlock better commercial outcomes from every dollar spent.

A huge thank you to Lauren for sharing her experience and insights so openly and generously.

Subscribe to The Black Box of Media Podcast to be notified when Episode 12 goes live on 9 June via link in comments.

Marketing is changing faster than most teams can keep up with.AI is evolving rapidly, consumer expectations continue to ...
01/06/2026

Marketing is changing faster than most teams can keep up with.

AI is evolving rapidly, consumer expectations continue to shift and new technologies seem to appear almost weekly.

These were some of the themes explored at Marketers Day Sydney, presented by The Marketing Club (TMC) on May 21, where UEC Founder and CEO Aleisha McCall joined a panel of industry leaders to discuss the future of marketing.

One thing became very clear throughout the discussion:

The marketers who succeed over the next few years will not necessarily be the ones using the most tools.

They will be the ones who continue learning, adapting and evolving alongside the industry.

We've unpacked some of Aleisha's key insights from the panel in our latest article.

Read the full article:
https://www.ultimateedgecommunications.com.au/blog/future-of-marketing-marketers-day-sydney-2026/

27/05/2026

We’ve just launched Episode 11 of The Black Box of Media Podcast featuring Bernadette Olivier, Founder & CEO of The Volte and Seamlist ✨

And this conversation touches on one of the BIGGEST challenges modern brands are facing right now:

How do you grow a category when customers are not even searching for it yet?

As Bernadette explains in this clip, most marketing over the last few decades has been search driven and keyword driven.

But when you are building new consumer behaviour from scratch, that changes everything.

You cannot just rely on existing demand.

You have to create it.

This episode goes deep into:
• customer acquisition costs
• retention and lifetime value
• building demand from zero
• top of funnel strategy
• scaling without a traditional internal marketing team
• and how The Volte shifted from constant acquisition pressure to sustainable growth

A huge thank you to Bernadette for such an honest and insightful conversation.

Watch the full episode here:
https://www.ultimateedgecommunications.com.au/bbom-episode-11/

Season 3 Episode 11 of The Black Box of Media is live.Aleisha McCall sits down with Bernadette Olivier (The Volte + Seam...
25/05/2026

Season 3 Episode 11 of The Black Box of Media is live.

Aleisha McCall sits down with Bernadette Olivier (The Volte + Seamlist) to look at what it takes to build a brand in a category that doesn't have an established search volume yet, without a marketing team, and with a funnel that wasn't functioning the way anyone thought it was.

The shift: from almost every customer being new to over 50% of orders from existing ones. What changed wasn't the database. It was how the business thought about it.

The conversation also covers the $331 blended customer acquisition cost for Australian consumer brands, why the Cotton On ""Resell to be Rewarded"" campaign is one of the more practical circular economy models operating in Australia right now, and the Hoodoo Gurus analogy that reframes how any brand should be thinking about its existing product range as an acquisition channel.

Available on Spotify, Apple Podcasts, and YouTube.:

https://www.ultimateedgecommunications.com.au/bbom-episode-11/

Season 3 of The Black Box of Media Podcast launches tomorrow (26 May).Five episodes. Five senior marketing leaders shari...
24/05/2026

Season 3 of The Black Box of Media Podcast launches tomorrow (26 May).

Five episodes. Five senior marketing leaders sharing the real decisions behind high-performance marketing.

This season goes deeper into the conditions most CMOs are actually working inside. Transformation under pressure. Commercial accountability at board level. The gap between brand strategy and business outcomes.

Featuring Bernadette Olivier (The Volte), Lauren Drummond (Sydney Fish Market), Katrina Campbell (Nucleus Network), Yvette Costi (Bloom's The Chemist), and Tanya Marler (Taylors Wines).

Check out the full season preview and find out what's coming before we launch:

https://www.ultimateedgecommunications.com.au/blog/season-3-black-box-of-media-podcast/

20/05/2026

Season 3 of The Black Box of Media launches Tuesday 26 May.

Hosted by , this season brings together five of Australia’s leading marketers to unpack the commercial realities of modern marketing.

From brand transformation to AI adoption and growth strategy, each episode breaks down what it actually takes to drive results in-market.

Check out the Season 3 trailer now to find out what is in store and subscribe ahead of launch.

Powered by Ultimate Edge Communications.

👉 https://www.ultimateedgecommunications.com.au/the-black-box-of-media-podcast/

We’ve just wrapped up the final touches on Season 3 of The Black Box of Media Podcast and honestly…I still can’t believe...
19/05/2026

We’ve just wrapped up the final touches on Season 3 of The Black Box of Media Podcast and honestly…I still can’t believe we’re saying Season 3 already 🤯

Our first episode officially launches Tuesday 26 May.

This season goes deeper than ever into what is REALLY happening inside marketing and business right now.

The pressure.
The expectations.
The commercial accountability.
The rise of AI.
The increasing costs.
The constant push to do more, faster, with less room for error.

And most importantly…how smart marketers and business leaders are navigating all of it.

These conversations are raw, honest, strategic and packed with the kind of insights you usually only hear behind closed doors.

We’re talking about:

• how brands are balancing long-term growth with short-term pressure
• where AI is genuinely creating value and where it is creating noise
• the shifts happening inside media, measurement and performance
• how leaders are making decisions in uncertain conditions
• what it actually takes to drive results in 2026

And honestly, I think everyone is feeling the pressure a little right now. Which is exactly why these conversations matter.

A huge thank you to our incredible Season 3 guests for being so open, generous and honest with what is really happening behind the scenes.

Bernadette Olivier
Lauren Drummond
Katrina Campbell
Yvette Costi
Tanya Marler

Season 3 is going to be BIG ✨

You can subscribe and catch up on Seasons 1 & 2 here while you wait:
https://www.ultimateedgecommunications.com.au/the-black-box-of-media-podcast/

18/05/2026

Most teams we speak to don't realise they have assets sitting in their business they could leverage NOW and unlock extra revenue.

Data is there. It is being collected. But it is not being used in a way that creates value. It sits unsegmented, which means everyone gets treated the same.

And that is where the opportunity is lost.

It doesn't get correctly segmented and it doesn't get used!

Not all contacts are equal. Some are ready to buy. Some are still deciding. Some have disengaged completely. When you do not separate them, you cannot respond to them properly AND you cannot unlock NEW streams of revenue.

My point is, this is about using the data you already have with more intention.

Segmentation creates clarity. And clarity shows you where the real opportunities are. Who to convert, who to win back, and where to stop spending time.

David Ogilvy’s “moving parade” quote remains one of the most important lessons in modern marketing.Because the reality i...
13/05/2026

David Ogilvy’s “moving parade” quote remains one of the most important lessons in modern marketing.

Because the reality is that only around 3% of your audience is ready to buy right now.

The other 97% are simply moving past your brand every day while they live their lives. They are not actively looking to buy from you yet.

That is why the strongest brands do more than just harvest existing demand.

They consistently create visibility, familiarity and trust before the buying moment arrives.

Because when people finally do enter the market, they usually choose from the brands they already recognise and remember.

This is where many businesses get stuck. They focus all their effort on converting the 3% while ignoring the long term value of staying visible to the other 97%.

But the moving parade never stops.

And if your brand disappears from view, future demand often disappears with it.

If the media and advertising landscape in 2026 feels overwhelming, you are not imagining it.There is more happening than...
11/05/2026

If the media and advertising landscape in 2026 feels overwhelming, you are not imagining it.

There is more happening than ever, and for many teams it creates a sense of noise around them that feels like a cyclone. Everything is moving quickly, everything feels urgent, and it becomes difficult to know where to focus.

But clarity does not come from trying to keep up with everything. It comes from understanding what actually matters, what is going to make a difference, and making deliberate decisions around it.

If you are trying to make sense of all the platforms, tools and AI available and what actually matters for your business, send us your questions and we will set up a live Q and A and walk through them with you.

Address

Sydney, NSW
2000

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 9am - 5pm

Telephone

+61402368785

Website

Alerts

Be the first to know and let us send you an email when Ultimate Edge Communications posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Ultimate Edge Communications:

Shortcuts

Featured

Share