Stancombe Research & Planning Pty Ltd

28/03/2020

We've always had a great passion for public health and wellbeing of Australians and our near neighbours and can't help noticing that the spike in alcohol sales says so much about how we as a society plan to cope and attempt to curtail our anxiety during this dynamic time. This ABC News article explains some of the pitfalls of relying on alcohol as a tonic to stress - getting outdoors for some sun and air feels almost as good and has minimal negative consequences

If there's one thing Flip Prior learned from giving up alcohol 15 months ago, it's that it wreaks havoc on her physical and mental health.

25/03/2020

A time for insights + innovation

During this prodigious period, society is presenting as more polarised with extreme stances intensifying at a rapid rate. Dualities have always existed – e.g. wherever there is a trend, there is a counter trend - yet in this new context, our choices are different and our usual go to positions may not be as effective. Fear of the unknown and a perception of reduced safety is a powerful driver of behaviour as our empty supermarket shelves attest. However, if we stay calm and keep in touch with our customers, understanding their current experiences, what they value (note: this has shifted) and how this impacts their behaviour, their expectations and relationships with brands, we will be well placed to make confident decisions about how to proceed

There will be lots of voids –physical spaces (retail, food and entertainment venues, campuses and offices to name a few) social, inter-personal, financial and so on yet in Gestalt Therapy, any void is perceived as a positive as it leaves a ‘fertile space’ to be filled, a space for new ideas and growth to emerge. Of course, none of us wanted to be facing these sometimes scary voids however, these voids are currently presenting us with a unique opportunity to understand the polarities in operation in our society and businesses, act creatively, adapt and innovate and meet the needs of our customers across all categories – some of which will morph into new existences and way of being.

When we are no longer required to be physically distancing, businesses will quickly want to know what is a ‘new normal’ how our customers’ behaviour and values have changed, how systemic these changes might be and what they would like us to be doing or saying to them at this time of correction.

Let us know so we can to assist your business to thrive in the new world we will be entering. If we can be of any assistance to your business as you plan for the ‘new normal’ please do be in touch. We are operating in a fully digital space and can bring the voice of your customer to you through our microsite, online surveys, in-home /work customer experience evaluations, online interviews and group discussions – it is business as (un)usual

10/05/2018

New opportunities emerge for premium brands as department stores struggle to shift their paradigm

Calvin Klein licensee PVH Brands Australia looks beyond risk posed by Myer consolidation.

03/05/2018

Our latest blog...

A blog about TV, print, cinema and internet media, advertising, marketing, market research & cultural trends from Stancombe Research + Planning

08/11/2017

Would you like a beer with that?

Gourmet pizza chain is the first fast food to deliver pizza with alcohol.

12/07/2017

The changing face of our cities

An interactive map illustrates how migrants make up the fabric of multicultural Melbourne.

16/05/2017

It's so important to stay deeply connected with our customers to avoid the mistakes made by Dove

The £3bn toiletries brand was one of the first brands to embrace ‘femvertising’, but its body-shaped bottles have been roundly ridiculed. Can it repair the damage?

19/12/2016

We have had an amazing year, working with a great group of 'switched on' and trail blazing clients who are always prepared to push the envelope, producing some rather dazzling, business-building insights. We are all very excited about what 2017 will bring and look forward to a great year ahead.
To celebrate the end of the year, we have supported a few of our favourite charities: Surf Life Saving Australia, RSPCA and Medicines Sans Frontiers.
We will taking a well earned break from 22nd December 2016 - 13th January, 2017.
Best wishes for a peaceful, joyous festive season and a successful 2017 from all at Stancombe

30/08/2016

The Census Incensed Us!

29/08/2016

Vale Jackie Milijash.
We are very saddened to hear that our dear friend and neighbour from Glenmore Road has passed away. We will miss Jackie's enthusiastic greeting, big hugs, warmth, unsolicited advice, generous sharing of books, intelligent discussion, kindness towards our children and generous hospitality. The world has lost a beautiful, generous and compassionate soul. Jackie will be greatly missed by so many. Our thoughts are with Jackie's family, friends and staff

25/08/2016

Proud be be a professional partner of SLSA. Refreshed Bondi headquarters officially opened by Governor-General, Sir Peter Cosgrove. One of our favourite meeting spaces.

18/05/2016