Think China

24/01/2024

With 86% of Chinese internet users basing their purchasing decisions on influencer endorsements, traditional advertising is losing its impact, especially among digitally active Gen-Z consumers. 🤳

This makes influencer marketing the essential and personalized strategy for brands to connect with consumers in China's saturated online marketplace.

Discover how to succeed with influencer marketing in !📈

30/03/2020

As the Covid-19 pandemic continues to spread and disrupt our business world, here're some of our observations and thoughts on its impact on CBEC market between Australia and China.

Coronavirus (Covid-19) outbreak has disrupted lots of normal approaches in CBEC market and daigou community between Australia and China. We’re sharing some key observations on how this pandemic changed the behavior of CBEC market players and consumers.

28/05/2019

Wondering how to make your social campaign successful in China? Here are some tips after we studied hundreds of them. Check out our new Think Blog:

Analysis of key contributing factors for successful Chinese social marketing campaigns. Summary of five types of value that brands can offer through their social marketing campaigns on Chinese social platforms like WeChat.

26/04/2019

Some tips for ANZ brands to engage Chinese daigou shoppers. Check out our new think blog:

Daigou shoppers are becoming a driving force in ANZ market to promote ANZ brands and products to Chinese consumers. But the daigou community in ANZ market is very sophisticated and keeps evolving. Brands need to have a smart and active strategy to leverage tens of thousands of daigou shoppers in Aus...

09/04/2019

How to make your KOL marketing campaign more effective in China? Check out our new Think Blog:

KOL marketing is becoming a crucial element in Chinese marketing context. Chinese KOLs are becoming a powerful influence on Chinese consumers, but KOL marketing in China still can be tricky to lots of foreign brands. We’re sharing some useful tips to guide you in KOL marketing in China.

03/04/2019

How to connect the Generation Z in China? Check out our Think Blog:

Brief Introduction of marketing on Douyin (Tik Tok) platform

28/03/2019

China health food market is booming as the ageing population is growing. But E-Commerce data showed an emerging young consumer group might play an important role as well. Read more in our new Think Blog.

Emerging youth segment in China health food market

26/05/2016

Have you got your tickets to Sydney's biggest B2B expo yet? Register now at http://b2bexpo.com.au/ for your free ticket!

24/05/2016

Want to learn more about the ins and outs of exporting to China? Come visit our stall at the B2B 2016 expo in Sydney on June 1. Register now for your free ticket: http://b2bexpo.com.au/

B2B EXPO is a ‘one-stop-shop’ for all your business needs, and presents a unique opportunity to engage with experts across the business community.

06/05/2016

Chinese social media app WeChat is incredibly popular among young Chinese consumers, with more than 85% of WeChat users aged between 18 and 35 in 2015. Only 1.7% of the app’s users are aged over 50. Due to the low adoption of WeChat among older age groups in China, WeChat content marketing for products aimed at consumers over 50 may have greater success if this content is tailored to younger age groups – namely the children and grandchildren of the product's intended consumer. Brands can appeal to younger demographics by positioning these products as gifts for older family members and relatives.

19/04/2016

Watching videos is the most popular online web activity among Chinese web users, with online video accounting for 33% of all time spent online. Due to its popularity among Chinese consumers, brands should not neglect to post existing English brand videos on Chinese video sites such as Tencent Video and Youku to share with their Chinese audiences. Brand story videos or 'how-to' tutorials with Chinese subtitles, act as additional channels for consumers to learn about and engage with your brand.

16/03/2016

With 650 million monthly active users, WeChat – popularly known as the Chinese version of instant-messaging app WhatsApp – is the fastest growing messaging app at the moment. And, unlike other apps in this category, WeChat is integrated with hundreds of third-party apps that enable users to book app…