Objective Eye Tracking

18/04/2024

Does your business fall under these industries?
..

Psychology and Neuroscience, Infant Research, Linguistics and Reading, UX, Consumer and Business Research, Computer Science, Engineering, Driving and Simulations, Medical Research and Education, Sport and Movement Science, Communication and Social Interaction, and Art and Music.

If yes, please read on.

Eye tracking saw a significant increase in applied research areas in 2023 in these industries while maintaining its position as an established methodology in fundamental fields of research.

4 Trends that came into focus last year are:

↗ Trend #1: Viewing the brain through the lens of the eye

↗ Trend #2: Expanding medical horizons with eye tracking assessment

↗ Trend #3: Eyes on the road: automotive safety and workload markers

↗ Trend #4: The human in the loop: understanding human factors and interactions with machines

Eye tracking is advancing the research landscape each day. There’s so much more to discover about eye tracking from groundbreaking research to radical new tech developments.

Objective Eye Tracking and Tobii Products provide out-of-the-box solutions to these industries to scale their operations & increase revenue.

08/04/2024

From Research to E-learning - Eye tracking is helping businesses grow exponentially..
In the research sphere, the use of Eye tracking dates back to the first half of the 18th century. Some of the earliest devices relied on putting a plaster of Paris covering over the eye with sticks attached pointing outward. The sticks indicated the position of the eye relative to what the participant was looking at.

Later eye trackers still used eye coverings but utilized devices similar to today’s contact lenses.

Nowadays, Eye tracking is extensively used in studies of Psychology, in the field of Marketing, and in User interface design to improve and optimize web pages and customer interactions. It is also used as an auxiliary interface device for people with disabilities.

Eye tracking technology is widely used in the field of e-learning. Eye tracking technologies can support several types of perception processes and verbal/visual user performances.

There are many advantages to combining learning systems with Eye tracking technologies. This is how companies can improve the e-learning systems with Eye tracking technologies:

Learning style identification
User interface usability
Tracking a learner’s course progress
Identifying important teaching areas
Automatic tagging
Lesson progress
Determining a learner’s mental state

The use of Eye tracking technologies in e-learning environments provides an opportunity to unfold learner activities in real-time.

The data collected with eye tracker devices gives a significant amount of information about a learner’s cognitive state.

Objective Eye Tracking with years of experience in this field had partnered with Tobii to help business owners grow in the field of research and e-learning.



Thanks to ScienceDirect & Zh. Shokishalova & H. Wang

04/04/2024

Do you know what is attention computing?..
Attention computing is a set of technologies that enable machines and devices to understand people — by interpreting what we say, how we move, and what captures our attention.

What you can do with attention-computing insights?

↘ Uncover new therapies and diagnostics
↘ Enable handsfree interaction
↘ Generate safety warnings and prevent injury
↘ Early identification of cognitive issues
↘ Enable advanced skills transfer
↘ Digital transformation

Objective Eye Tracking in partnership with Tobii can help you learn more about how eye tracking and attention computing can be used in fields like Scientific Research, Consumer Research, Training and Skills Assessment, and Gaming.

01/04/2024

Hi, fellow Eye Tracking enthusiasts,

We are happy to let you know that Tobii Pro AB has once again appointed us as the reseller of Tobii Pro Eye Tracking products for Australia and New Zealand.

This means that you can quickly and easily get quotes, and purchase or rent Tobii Pro eye trackers through us.

Please email us at [email protected] or call us at 0410-410-494 if you would like to discuss Tobii Pro Eye Tracking Hardware and software.

We can help you figure out which products are most suitable for your needs. We also have a small number of second-hand models available for sale at discounted prices.

02/06/2018

VR is hotting up!

Tobii Pro

The powerful duo: eye tracking and virtual realities help businesses make decisions way before production; prevent errors before they happen... and much more. Explore the endless possibilities of VR analytics with eye tracking technology.

01/06/2018

!!

On Thursday, at the Augmented World Expo, Stockholm, Sweden-based eye tracking company Tobii announced that the augmented reality display company Lumus will integrate its eye tracking technology into the Lumus DK50 AR development kit. While Lumus produces optical engines for augmented reality headse...

18/05/2018

expansion!

Eye tracking technology is increasingly being applied to games and even esports, and we talked with Tobii's head of gaming Martin Lindgren about what they're doing in these fields.

11/05/2018

Interesting use of for diagnosis

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Eye tracking was found to be a feasible tool for measuring word comprehension in young typically developing children and those with profound expressive language delays, according to research presented at the Pediatric Academic Societies 2018 Meeting.“The goal of the study was to evaluate eye t...

26/04/2018

https://appleinsider.com/articles/18/04/26/apple-exploring-use-of-eye-tracking-technology-in-vr-and-ar-headsets

Apple has considered ways to detect the eye movements of the wearer of a head-mounted display, such as the company's long-rumored augmented reality headset, one that uses a system of cameras and mirrors to work out the direction of the user's gaze while looking at virtual environments.

25/04/2018

Australian Eye Tracking conference 2018 begins!
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24/04/2018

Interesting use of eye tracking for good.

MILWAUKEE, April 24, 2018 /PRNewswire/ -- Consumers say that sustainability influences their purchases but most don't...

13/04/2018

Another application of eye tracking Tobii Pro

NAVAL SUPPORT ACTIVITY PANAMA CITY — New technology in use at the Navy Experimental Diving Unit will help monitor biological conditions before and