Yes Online Marketing

07/05/2026

Most Sydney Shopify store owners are losing sales to competitors on Google — and have no idea why.

After auditing dozens of eCommerce stores, these are the 5 Shopify SEO mistakes I see every single time:

❌ Duplicate product URLs confusing Google
❌ Copy-pasted supplier descriptions on every product page
❌ Empty collection pages with zero content
❌ Slow load times dragging down rankings
❌ No local Sydney SEO strategy at all

Here's the thing — none of these are hard to fix.

But left unaddressed, they're costing Sydney store owners thousands in lost organic traffic every single month.

Fix these five issues and most Shopify stores will rank significantly higher within 60–90 days.

Running a Shopify store in Sydney?

I offer a free, no-obligation SEO audit — I'll personally review your store and show you exactly what's holding you back.

DM me or drop a comment below 👇

20/04/2026

I Cut 32% Wasted Spend in 14 Days — Here’s Exactly What Was Broken

I recently took over a Shopify Google Ads account spending ~$100/day.

On the surface, it looked fine:
– Sales were coming in
– ROAS looked healthy
– Campaigns were active

Most agencies would’ve left it alone.
But underneath? It was leaking money.

Here’s what I found:
1. Search terms were completely uncontrolled
High-spend queries with zero intent were slipping through daily.
No real exclusions. No structure.

2. Performance Max had no strategy behind it
Everything bundled into one campaign.
No segmentation. No control. No signal clarity.

3. Google Merchant Center feed issues
– Products showing as “out of stock” (they weren’t)
– Weak product titles → missing key search terms
– Inconsistent data being pushed from Shopify

4. Conversion tracking was messy
Multiple actions being counted equally
→ Google optimising for the wrong signals

What I changed:
– Cleaned up and tightened search term control
– Rebuilt PMax into a structured setup (not a dumping ground)
– Fixed feed issues + improved product data
– Set “Purchase” as the primary conversion (everything else secondary)

The result (14 days):
– 32% reduction in wasted spend
– More consistent conversion quality
– Better visibility across campaigns
– Same budget… stronger output

Here’s the uncomfortable truth:
Most Shopify ad accounts don’t fail because of budget.
They fail because the setup looks “fine”… but is fundamentally inefficient underneath.

If you’re spending $3K+/month and not sure where your budget is actually going, there’s usually more to fix than you think.

Happy to take a look and point out what’s being missed.

24/03/2026

Most Shopify stores are burning money in Performance Max (and don’t know it).

I see this all the time when I take over an account.
On the surface, everything looks fine:
– Sales are coming in
– ROAS looks decent
– Spend is increasing

But underneath?

There’s usually a steady leak that no one’s really questioning.

Things like:

– Poorly structured product feeds (missing key attributes, weak titles)
– Performance Max running with zero real segmentation
– No exclusions (brand, low-value products, irrelevant queries)
– Over-reliance on auto-generated assets
– Budget being pushed into areas that look like they’re working, but aren’t scalable

The tricky part with PMax is this:
It will generate results.
But it will also quietly spend money in places you can’t see unless you know where to look.
And over time, that adds up.

Most of the time, fixing it doesn’t require a full rebuild.

It’s about tightening what’s already there:
– Clean up the feed (this is bigger than most people think)
– Structure campaigns around product categories or performance tiers
– Get control of brand vs non-brand spend
– Guide the algorithm instead of letting it run blind

Do that, and you don’t just improve performance…
You make the account scalable.

If you’re running a Shopify store and spending $3k+ per month on Google Ads, it’s worth asking:
Do I actually know where my budget is going?
Or am I just trusting the dashboard?

If you’re not completely sure, I’m happy to take a look and point out what I’d fix.

No hard sell — just clarity.

03/11/2025

Managing Google Ads can be time-consuming.

A Google Ads specialist can create, monitor, and adjust your campaigns for the best results. They ensure your ads reach the right people, bringing in more leads and sales.

With Yes Online Marketing, you get total transparency, clear results, and the confidence to scale based on real data, not guesswork.

It’s time to stop relying on guesswork and start scaling with predictability.

So if you’re ready to finally unlock your marketing’s true potential…

Apply now for a 100% free Google Ads audit and let us show you the path to smarter investments and sustainable growth.

17/11/2024

How Google Ads Tricks You into Wasting Your Budget
on the Display and Search Networks.

Google Ads is a powerful tool for businesses of all sizes,

promising to connect advertisers with customers at the right time and place.

But lurking within its interface are subtle, cleverly designed settings that can quietly siphon

your ad spend into networks that might not provide the returns you expect.

The real question: Is Google prioritising your success—or their bottom line?

Ripped off? Google Ads sneaky default settings that torch your budget. The truth about the Display Network you need to know. A money pit you didn't sign up for.

07/11/2024

Google Ads Management

Managing Google Ads can be time-consuming. A Google Ads specialist can create, monitor, and adjust your campaigns for the best results. They ensure your ads reach the right people, bringing in more leads and sales.
With Yes Online Marketing, you get total transparency, clear results, and the confidence to scale based on real data, not guesswork.

It’s time to stop relying on guesswork and start scaling with predictability.

So if you’re ready to finally unlock your marketing’s true potential…

Apply now for a 100% FREE Google Ads audit and let us show you the path to smarter investments and sustainable growth.

Contact me on: 0410 445 717

21/09/2024

Are you getting the most out of your Google Ads budget? Our free Google Ads account audit can help you:

Discover 2024’s most effective ad strategies
Reduce costs with an overspend check.
Pinpoint growth opportunities

Don’t let an ineffective Google Ads campaign hold you back.
Call me today to claim your free, in-depth Google Ads audit.

https://yesonlinemarketing.com

17/02/2021

Online Marketing Strategies : #180: 24 Million Customers Can't Be Wrong...

09/02/2021

Online Marketing Strategies : #179: Mike Rhodes: How To Scale Your Business Using Google Ads