Yes Online Marketing

12/09/2026

Is Performance Max spending too much money on the wrong Shopify products?

It happens more often than you might think.

A PMax campaign can show a decent overall ROAS while a handful of poor-performing products chew through budget and better products barely get seen.

The fix is not always increasing the budget or changing your target ROAS.

You need to look underneath the campaign and see exactly which products are getting the spend.

My latest guide covers product-level performance, Merchant Centre data, product feeds, listing groups and when it actually makes sense to separate or exclude products.

Read it here:

https://yesonlinemarketing.com/resources/performance-max-shopify-products/

Performance Max Shopify products can waste budget when Google favours the wrong items. Learn how to find wasted spend, improve your feed and regain control.

09/09/2026

If your Shopify Google Ads are spending but sales are disappointing, the campaign may not be the main issue.

A poor product feed can quietly drag down both Google Shopping and Performance Max.

I’m talking about things like:
• vague product titles
• weak or missing attributes
• poor Merchant Centre data
• stock or price mismatches
• bad product selection inside PMax

In this guide, I break down the common problems I see and what to fix first.
If you run a Shopify store and use Google Ads, this is worth a read.

Read it here:
https://yesonlinemarketing.com/resources/shopify-product-feed-optimisation/

Shopify product feed optimisation can reduce wasted Google Ads spend. Learn what to fix in Merchant Centre to improve Shopping and Performance Max results.

07/09/2026

Performance Max vs Standard Shopping for Shopify. Which is actually better?
The answer is not simply “Performance Max”.
PMax can work extremely well when your tracking is accurate, your Merchant Centre feed is clean and Google has enough sales data to optimise properly.
Standard Shopping can still make sense when you want more control, a Shopping-only test, or you’re trying to work out whether PMax is actually improving performance.
The bigger mistake is switching campaign types without first checking the basics:

• Conversion tracking
• Product feed quality
• Product-level spend
• ROAS targets
• Product exclusions
• Merchant Centre issues

I’ve put together a detailed guide on when I’d use Performance Max, Standard Shopping, or sometimes both.

https://yesonlinemarketing.com/resources/performance-max-vs-standard-shopping/

Performance Max vs Standard Shopping for Shopify? Compare reach, control, ROAS, product feeds and when each Google Ads campaign makes sense.

04/09/2026

Can ChatGPT find your Shopify products?

That’s becoming a real question for eCommerce stores.

Customers are starting to use ChatGPT and Google AI Search to compare options, research products and decide what to buy. If your product pages are thin, unclear or missing key data, you’re making it harder for your products to show up.

I’ve just published a new guide on how to give your Shopify products a better chance of being found.

It covers:

• better product titles
• unique product descriptions
• schema
• Google Merchant Centre
• reviews
• FAQs
• stronger product data overall

A lot of stores are still treating this like a future problem. It isn’t. It’s already happening.

Read it here:

https://yesonlinemarketing.com/resources/shopify-ai-search-optimisation/

Shopify AI search optimisation tips to help products get found in ChatGPT and Google AI Search using better data, schema, Merchant Centre, reviews and FAQs.

02/09/2026

A lot of business owners are talking about ChatGPT and Google AI search now.
Fair enough.

But the better question is not just, “How do I get found?”

It’s this: how do I track whether any of that traffic is actually doing something useful?

My latest guide covers:
• how to find ChatGPT referrals in GA4
• how to see which landing pages are getting the traffic
• how to track leads and sales
• how to review Google AI visibility in Search Console
• what metrics actually

If you want less guesswork and a clearer way to measure AI search, read the full post here:
https://yesonlinemarketing.com/resources/track-chatgpt-traffic/

Track ChatGPT traffic in GA4 and measure Google AI Overviews and AI Mode visibility in Search Console. See what AI search is actually delivering.

30/08/2026

A lot of businesses are now asking the wrong question.
They keep asking, “How do I rank in Google?”

Still important, yes. But the bigger question now is: how do you get your website used as a source by ChatGPT and Google AI Overviews?

That is exactly what my latest post covers.
If your site is not getting picked up in AI answers, the issue is usually one of these:

• AI crawlers cannot properly access the site
• the content is too generic
• the page does not answer the question clearly
• there is not enough topic depth
• the site does not show enough real expertise
I break down what actually matters, what is overhyped, and what business owners should focus on first.

Read the full article here:

Get cited by ChatGPT and Google AI Overviews. Learn how better content, crawlability, authority and SEO can improve your AI search visibility.

26/08/2026

Hiring a Google Ads consultant should not feel like a lucky dip.
A slick proposal means nothing if the wrong person ends up managing your account, your tracking is off, or your budget is being wasted on poor strategy.
That’s exactly why I wrote this new article:
Best Google Ads Consultant in Sydney? 10 Things to Check Before You Hire One
Inside, I cover what to look for, what to question, and the red flags that too many businesses miss.
If you’re spending money on Google Ads, or thinking about it, this is worth a read.
Read the full guide here:

Looking for the best Google Ads consultant Sydney has to offer? Here are 10 things to check before hiring someone to manage your campaigns and budget.

23/08/2026

A lot of businesses are spending money on Google Ads without really knowing what the account actually needs.
Sometimes the answer is a proper audit.
Sometimes it’s ongoing management.
Sometimes it’s both.
The problem is, plenty of accounts keep spending while the real issues go untouched. Poor search terms, weak campaign structure, bad tracking, wasted spend, underperforming PMax, messy Shopping feeds. It adds up quickly.
I’ve put together a new article that explains the difference between a Google Ads audit and ongoing management, and how to work out which one is right for your business.
If you’ve ever wondered whether your account just needs a second opinion, or whether it needs hands-on help, this will clear it up.
Read it here:

21/08/2026

A lot of business owners are now asking the same question:
Why does my website show up in Google sometimes, but not in ChatGPT or Google AI results?
The answer usually is not some fancy GEO trick.
Most of the time, the real issues are much simpler:
generic content
thin service pages
weak internal linking
poor clarity about what you actually do
crawling or indexing problems
I’ve put together a new article that breaks this down in plain English and shows what to fix first if you want better AI search visibility.
Read it here:
https://yesonlinemarketing.com/resources/ai-search-visibility-chatgpt/

If your business is trying to get found in AI search, this is worth a read.

Poor AI search visibility? See why ChatGPT and Google AI may overlook your website and what you can fix to improve your chances of being found.

19/08/2026

A lot of business owners are asking the wrong question.
They ask, “How do I rank in ChatGPT?”
A better question is: what makes ChatGPT or Google AI Search actually recommend one business over another?
Usually it’s not some magic trick.

It’s whether your business is easy to understand and trust:
your services are clearly explained
your website answers real customer questions
your SEO basics are sound
your business has genuine credibility online

I’ve just published a new article breaking down what matters and what doesn’t.

Read it here:

How to get recommended by ChatGPT: learn what helps businesses build authority, improve AI search visibility and appear in ChatGPT and Google AI Search.