Yes Online Marketing

10/08/2026

Are your Google Ads generating enquiries, but too many of them are rubbish?

Wrong service.
Wrong location.
Job seekers.
Research enquiries.
People who were never likely to buy.

That usually isn’t a sign that Google Ads “doesn’t work”.
More often, there’s a problem with the targeting, search terms, conversion tracking or the signals being fed back into Google.
I’ve written a new guide explaining where poor-quality Google Ads leads usually come from and what I would check first.

If you’re spending money but your sales team is sick of chasing weak enquiries, have a read: https://yesonlinemarketing.com/resources/poor-quality-google-ads-leads/

07/08/2026

Google Ads or Facebook Ads, where should a Shopify store spend first?

The answer depends on how customers find your products.
Google Ads is usually stronger when people are already searching for what you sell. Facebook and Instagram Ads can work better when your products need to be discovered, demonstrated or introduced visually.

The mistake is splitting a limited budget across both platforms before either one has enough data to work properly.
In this guide, I cover:

• When Google Ads should come first
• When Facebook and Instagram Ads may be the better option
• The difference between capturing demand and creating it
• Why cheaper clicks do not always mean better results
• How tracking, creative and product feeds affect performance

Read the full guide:

https://yesonlinemarketing.com/resources/google-ads-vs-facebook-ads-for-shopify/

Google Ads vs Facebook Ads for Shopify: compare buying intent, costs, creative requirements and which advertising platform your store should use first.

05/08/2026

Is your Shopify store ready for Google Ads?

Before you spend a dollar, make sure the basics are in place.
I’ve just published a practical article covering a simple 15-point checklist to help you check:

• Tracking setup
• Product feed readiness
• Site speed and mobile UX
• Campaign structure

If you run a Shopify or eCommerce business and are thinking about Google Ads, this is a good place to start.

Read it here: https://yesonlinemarketing.com/resources/shopify-store-ready-for-google-ads/

If you’d like help reviewing your setup, feel free to get in touch.

03/08/2026

Why Work With a Google Ads Consultant Instead of an Agency?

One of the biggest frustrations businesses have with Google Ads agencies is not knowing who is actually managing the account.

You may speak with an experienced salesperson at the beginning, then find your campaigns handed to a junior account manager or offshore team.

I work differently.
I personally review and manage every account, with hands-on support across:
✓ Performance Max
✓ Google Shopping
✓ Merchant Centre and product feeds
✓ Conversion tracking
✓ Campaign structure and wasted spend

This service is designed for Shopify and eCommerce businesses that want direct access to an experienced Google Ads consultant.

No juniors. No lock-ins. No agency runaround.
Request your free Google Ads review: https://yesonlinemarketing.com/google-ads-consultant-sydney/

30/07/2026

“Agency vs Freelancer: Which is best for Shopify?”

Google Ads agency or freelancer?

It sounds like a simple choice, but choosing the wrong person to manage your Shopify advertising can cost far more than their monthly fee.

A large agency may provide broader support, but your account could be handed to a junior manager.

A freelancer may be more responsive and hands-on, but not every freelancer has strong experience with Shopify, Google Shopping, product feeds and Performance Max.

I have put together a straightforward comparison covering the costs, benefits, drawbacks and warning signs to look for before making a decision.

Read it here:
https://yesonlinemarketing.com/resources/google-ads-agency-vs-freelancer/

What has your experience been with agencies or freelancers?

28/07/2026

Are you paying too much for Google Ads management?

Google Ads fees can be confusing because businesses are usually paying for two separate things:

Your advertising budget paid to Google, and the management fee paid to the person or agency running the account.

I’ve just published a practical 2026 guide explaining:

• Typical Google Ads management costs in Australia
• Common agency pricing models
• What your monthly fee should include
• Why eCommerce and Shopify accounts cost more to manage
• Red flags to watch for before signing up
• When paying for management does not make financial sense

This is worth reading before hiring a Google Ads agency, switching providers or increasing your monthly spend.

Read the guide here:
https://yesonlinemarketing.com/resources/google-ads-management-cost-australia/

Already spending $2,000 or more per month and unsure whether your account is being managed properly? Send me your website and I’ll give you an honest initial view.

20/07/2026

Should You Trust Google Ads Reps?

Google Ads reps can sound convincing, but that does not mean every recommendation is right for your business.

Common suggestions include raising your budget, switching to broad match, enabling automated recommendations, or moving more campaigns into Performance Max.

Some of these changes can work, but applying them without reviewing your tracking, margins, search terms and actual business goals can quickly waste money.

Before changing anything, ask:

• What problem will this recommendation solve?
• How will success be measured?
• Could it increase spend without improving profitable sales or leads?
• Can the change be tested before rolling it out completely?

Google’s recommendations are designed to help you use the Google Ads platform. Your campaign decisions should be designed to help your business make money.

Read the full article to learn which recommendations deserve caution and what to check before approving campaign changes.

Need an independent review of your Google Ads account? Contact Yes Online Marketing for a practical, honest assessment.

07/07/2026

Google Ads agency vs Google Ads specialist for Shopify.
Which is better?

The honest answer: it depends on what your store actually needs.

A larger agency can make sense if you need a broader team across Google Ads, Meta, SEO, email, creative and reporting.
But for Shopify Google Ads, bigger is not always better.
A lot of ecommerce performance comes down to the details:

Conversion tracking
Google Merchant Centre
Product feed quality
Shopping campaign structure
Performance Max setup
Product-level performance
ROAS vs real profit
Margin and average order value
Branded vs non-branded sales
Which products are actually worth scaling

This is where some Shopify stores get stuck.

They are paying for “Google Ads management”, but nobody is properly checking the plumbing underneath the campaigns.

The account looks active.
Reports are being sent.
Budgets are being spent.
But the important questions are not being answered:
Are the sales numbers accurate?
Is Performance Max pushing the right products?
Are Shopping clicks coming from buyers or browsers?
Is ROAS being inflated by branded traffic?
Are low-margin products making the account look better than it really is?
Is the product feed helping Google, or confusing it?

A good specialist should be closer to the account.
Not just looking at campaign-level numbers, but checking whether the whole Shopify Google Ads setup makes commercial sense.

That does not mean agencies are bad. Some are excellent.
But if your Shopify store is spending money and you still cannot explain what is working, what is wasting budget, or whether the numbers are even reliable, the issue may not be “Google Ads”.

It may be that your account needs more specialist attention.
The real question is not:

“Should I hire an agency or a specialist?”

The better question is:
“Who is actually going to understand the account deeply enough to improve it?”

If you run a Shopify store and you are not sure whether your Google Ads setup is working properly, start with an audit before committing to more spend or another management contract.

That will usually tell you very quickly whether you need small fixes, a full rebuild, or a different level of management.

01/07/2026

Most Shopify store owners are asking the wrong question about ROAS.
They ask:
“What is a good ROAS?”

But that is not the real question.

A better question is:
“What ROAS does my store actually need to be profitable?”

Because a 6x ROAS can still be weak if your margins are tight, your average order value is low, or most of the sales are coming from existing customers and branded searches.

And a 3x ROAS can be perfectly healthy if the store has strong margins, repeat purchases and room to scale.

This is where a lot of Shopify owners get caught.
They see a big ROAS number and assume the campaign is working.

But ROAS on its own does not tell you:

Whether the sales are profitable
Whether Google Ads is bringing in new customers
Whether Performance Max is leaning too heavily on branded traffic
Whether your product feed is doing enough heavy lifting
Whether your conversion tracking is accurate
Whether your target ROAS is stopping the campaign from scaling
Whether your best products are getting enough budget

The goal is not to chase the highest possible ROAS.
The goal is to find the point where your campaigns are still profitable, but not so restricted that they stop growing.
That is the difference between looking at Google Ads like a dashboard number and looking at it like a business owner.

For Shopify stores, a “good” ROAS depends on your margins, pricing, product mix, repeat purchase rate, average order value and growth goals.

So before you panic about a lower ROAS or celebrate a higher one, check what is actually happening underneath the number.
Because sometimes the account with the lower ROAS is the one creating more real profit.

And sometimes the account with the high ROAS is just playing it safe.

If you run a Shopify store and you are not sure whether your Google Ads are genuinely profitable or just reporting a nice-looking number, I can review the setup and show you where the real story is.

Book a free Shopify Google Ads audit here:
yesonlinemarketing.com/google-ads-audit-sydney/