Search Rescue

19/05/2026

Google has just released their guide to AI Optimisation. As expected they recommend focusing on website technical elements and then of course good content.

Once the website basics are sorted, BE the subject matter expert! Write extensive content about your product or service in a variety of helpful ways - blog, FAQ, lists, reviews, tables etc

Learn how to optimize your website for Google Search's generative AI features, including official best practices, technical SEO advice, and emerging AI agent guidance.

13/05/2026

If you missed the recent City Of Sydney reboot session about optimising your website for AI, here is the video link of the session :
https://www.youtube.com/watch?v=-uEciI9eLdo

29/04/2026

It was a pleasure and also a great personal challenge to speak at City of Sydney‘s reboot conference yesterday on the topic of AI optimisation. With almost 250 attendees that is the largest group I’ve ever presented to! We ran over some great ways to get your website shown in ChatGPT, Gemini, Claude, Copilot etc. If you missed the presentation, send me a direct message and I can share the key slides that contain hacks on fast tracking your AI web presence.

21/03/2026

We are excited to announce that Ben Guthridge, Director of Search Rescue, will be speaking at Reboot 2026: From SEO to AEO – Optimising for AI-Driven Search.

Search is rapidly evolving with AI platforms transforming how people discover information online.

In this session, Ben will explore how businesses can adapt their digital strategy to remain visible in AI-driven search environments.

📅 28 April 2026
📍 Online via Zoom

Register here:
https://www.eventbrite.com.au/e/reboot-2026-from-seo-to-aeo-optimising-for-ai-driven-search-tickets-1983841682877

19/02/2026

AI is changing search. 🚀 Learn how to optimise your website for AEO (Answer Engine Optimisation), write powerful FAQs, implement FAQ schema, and use the right tools to get your content indexed by LLMs and AI search engines. Stay ahead of the algorithm and optimise for answers, not just keywords.

30/01/2026

AI advertising is entering a new era.

With ads now rolling out inside ChatGPT in the US, it’s clear this format will soon make its way to Australia. When it does, we’ll be ready to help Australian brands activate, optimise, and lead in this emerging AI-driven channel from day one.

The future of search and discovery is changing, and we’re already preparing for what’s next.

09/12/2025

It was a pleasure to attend and make a contribution to The Kids' Cancer Project "Christmas For A Cure" lunch at the AJC Randwick last week. Most of the Search Rescue team have young kids so this charity really resonates with us. The story of Col Reynolds OAM was inspirational and a great reminder to look a bit outside of our daily ritual and support something extremely important. More information here www.thekidscancerproject.org.au

02/12/2025

Noticed a massive drop in your website's impressions in Search Console for SEO? gives a detailed explanation of what really happened, which websites were affected, and why. Watch this insightful video and share it with someone who really needs to know this.

31/10/2025

MAJOR UPDATE ALERT!
OpenAI has just dropped a game-changing feature - users can now buy products directly inside ChatGPT without leaving the chat!
That means no more hopping to Google, Amazon, or e-commerce websites - ChatGPT is turning into a one-stop shop powered by AI.

Currently available in the USA for Shopify and Etsy stores through an integrated payment gateway, but it’s only the beginning.
This move could completely disrupt search, ads, and online shopping as we know it. Google, Amazon, and other LLMs like Grok or Claude are all watching closely 👀
Stay tuned - we’ll keep you updated as this revolution unfolds.

Don’t forget to like, share, and subscribe Search Rescue for the latest AI & tech updates in digital marketing.

22/10/2025

Ads for free? Ok you've got my attention... 😄 Read on... 👇

🚀 When you run your first Google Ads campaign through a certified Google Partner like Search Rescue, you’re eligible for a promotional ad credit from Google.

Here’s how it works:
1. Search Rescue set up your Google Ads account
2. Google grants you a credit proportionate to your daily budget (e.g. $500 / $1000 / $2000 etc)
3. We apply the credit instead of it hitting your credit card

It’s an extra incentive to partner with a Google Partner — you get support + the ad credit

More information here https://www.youtube.com/watch?v=BTttrUCRJ-s

Terms and conditions apply - i.e. can be redeemed only once per advertiser.