Search Rescue

17/08/2026

Compare SEO, Google Ads and Meta Ads to find the best digital marketing strategy for your business, budget, goals and long-term growth.

Read more on our website blog at the link below:

Compare SEO, Google Ads and Meta Ads to find the best digital marketing strategy for your business, budget, goals and long-term growth.

16/08/2026

🚨 Google Ads bidding is changing on 17th August 2026.

Using Target CPA or Target ROAS? Review your targets now and give your campaigns room to adapt. 🎯

Swipe through to see what’s changing and what you should do.




Google Ads, Target CPA, Target ROAS, PPC, Paid Search Digital Marketing

30/07/2026

Well, the last 2 to 3 years have certainly shaken up our everyday lives with the advent of AI. The advancements in this space are truly mind blowing and the applications seem to be almost endless. Let’s reflect on how this is affecting all things Digital marketing.

AI and large language models are transforming modern digital marketing. Discover why a hybrid human-AI approach delivers superior agency results.

19/05/2026

Google has just released their guide to AI Optimisation. As expected they recommend focusing on website technical elements and then of course good content.

Once the website basics are sorted, BE the subject matter expert! Write extensive content about your product or service in a variety of helpful ways - blog, FAQ, lists, reviews, tables etc

Learn how to optimize your website for Google Search's generative AI features, including official best practices, technical SEO advice, and emerging AI agent guidance.

13/05/2026

If you missed the recent City Of Sydney reboot session about optimising your website for AI, here is the video link of the session :
https://www.youtube.com/watch?v=-uEciI9eLdo

29/04/2026

It was a pleasure and also a great personal challenge to speak at City of Sydney‘s reboot conference yesterday on the topic of AI optimisation. With almost 250 attendees that is the largest group I’ve ever presented to! We ran over some great ways to get your website shown in ChatGPT, Gemini, Claude, Copilot etc. If you missed the presentation, send me a direct message and I can share the key slides that contain hacks on fast tracking your AI web presence.