OziMedia

OziMedia We help mortgage brokers build brands that attract more clients.
🎥 Branded content | 📱 Lead-gen systems | 📊 Social strategy

29/07/2026

Organic content is one of the best tools a broker has. It builds trust while you sleep, warms leads before the first call, and it does not switch off the day you pause the ad budget.

27/07/2026

A healthy funnel comes down to three numbers. Landing page conversion, cost per lead, cost per booked call. Around 5 percent, $80 and $150. If one is off, that is where your money leaks.

Nobody goes from a Facebook ad to a signed loan in one tap. There are five steps between the scroll and the settlement. ...
22/07/2026

Nobody goes from a Facebook ad to a signed loan in one tap. There are five steps between the scroll and the settlement. Skip one and they drop off.

21/07/2026

$750 to land a client sounds steep until you see the return. $1,500 in spend, two settled loans, a 5.2x return on ad spend. Judge cost by what it brings back, not the number on its own.

18/07/2026

Got a comment asking if these leads are even qualified. Fair question. The answer is in the setup. Qualify in the form and the funnel, before the lead ever reaches you, and the calls get a lot easier.

17/07/2026

Cheaper clicks come from better inputs, not luck. Get your CPM and CTR right and cost per click drops under $2.50 on its own. Fix the inputs and the CPC follows.

15/07/2026

Paid ads in the short term are a coin flip. Some weeks they fly, some weeks they flop. That is exactly why you do not build the whole business on them. You stack something steadier alongside.

13/07/2026

Click through rate tells you if the creative is working. Weak ads sit near 0.4 percent. Strong ones clear 1.5 percent and up. Same audience, same spend, just a better ad.

Most broker ads die on the first line. A good one does three jobs in order. Hook, proof, ask. Get the order wrong and th...
10/07/2026

Most broker ads die on the first line. A good one does three jobs in order. Hook, proof, ask. Get the order wrong and the budget burns.

09/07/2026

Reach is people. Impressions are views. If impressions run about 2.5x your reach, everyone has already seen you a few times. Know the difference before you decide to widen the audience or refresh the creative.

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Sydney, NSW
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