Creating Focus

Creating Focus Helping regional brands show up smart across socials, PR, content & video. Real marketing with purpose. No fluff, just focus.

Based in NSW, working wherever the story takes us.

A beautiful tribute to an incredible woman. Caroline set the standard for hospitality in regional Australia — the kind o...
25/04/2026

A beautiful tribute to an incredible woman.

Caroline set the standard for hospitality in regional Australia — the kind of legacy that changes a town.

The style, the experience, the way people felt walking into a place… that doesn’t happen by accident.

Thinking of everyone at the Powerhouse and the wider Tamworth community ❤️

20/01/2026

So proud to have filmed this special moment ❤️

The Troy Cassar-Daley Suite is officially open at Powerhouse Tamworth - an unforgettable launch.

Congratulations to our client, Chris Webb, on his appointment as CEO of the Australian Bushmen’s Campdraft & Rodeo Assoc...
13/01/2026

Congratulations to our client, Chris Webb, on his appointment as CEO of the Australian Bushmen’s Campdraft & Rodeo Association.

An exciting next chapter, and one that sits alongside Chris’s continued work through Blue Ribbon High Performance, supporting leaders and organisations across sport, business and beyond.

We’re proud to work with Chris and to support the ongoing growth of his leadership platform as he steps into this important role.

Well deserved - and we’re looking forward to what’s ahead.

I’m stepping into 2026 with an additional leadership role, having been appointed CEO of the Australian Bushmen’s Campdraft & Rodeo Association.

Importantly, this sits alongside my continued work as Founder of Blue Ribbon High Performance, and my ongoing advisory work across sport, business and leadership.

High performance isn’t industry-specific. The principles that underpin strong systems, culture and decision-making apply everywhere, especially in environments under pressure.

I’m looking forward to contributing to ABCRA’s future while continuing the work I do every day with leaders and organisations across multiple sectors.

Packed up, powered down (almost). Still a little magic and a few things left to wrap up ✨📱
19/12/2025

Packed up, powered down (almost).

Still a little magic and a few things left to wrap up ✨📱

It was an absolute joy to film this piece for Hillview Christmas Trees for RB Sellars! 😍✨👇
11/12/2025

It was an absolute joy to film this piece for Hillview Christmas Trees for RB Sellars! 😍✨👇

Something new for Tamworth this Christmas! ✨Centrepoint Tamworth has launched its very first Christmas Lights Competitio...
01/12/2025

Something new for Tamworth this Christmas! ✨

Centrepoint Tamworth has launched its very first Christmas Lights Competition bringing a fresh dose of festive fun to the community🎄💡

If you’re planning to light up your home this year, now’s the perfect time to get involved.

Register, showcase your display, and rally your neighbours for votes - with some great prizes up for grabs.

All the key details are in the post below 👇

Love seeing new traditions begin in Tamworth! ❤️

Centrepoint is Tamworth's premier entertainment and shopping destination. Featuring Forum 6 Cinemas, Ten Pins and More, Capitol Theatre and a range of speciality stores

We’ve been working quietly alongside Walcha Council as they navigate communications following the Walcha Motorcycle Rall...
28/11/2025

We’ve been working quietly alongside Walcha Council as they navigate communications following the Walcha Motorcycle Rally.

Our thoughts are with the community, and with everyone impacted by the accident 💛🖤

While we are unable to share any personal details due to privacy, we can confirm that two individuals remain in hospital following the derby accident.

They are in a stable condition and face a considerable recovery journey ahead.

Our thoughts remain firmly with them, their families, and everyone affected, including the Walcha community and the wider Rally family.

This has been an incredibly challenging time for many, and we continue to stand with those who are hurting.

We thank the community for their care, patience and compassion as the healing continues.

For immediate assistance:

Lifeline: 13 11 14
Beyond Blue: 1300 224 636
Headspace (Youth): 1800 650 890
Mental Health Line (NSW): 1800 011 511

We had the privilege of being invited back for our second year covering the Walcha Motorcycle Rally on Friday and Saturd...
16/11/2025

We had the privilege of being invited back for our second year covering the Walcha Motorcycle Rally on Friday and Saturday - a community and an event we’ve grown to genuinely love.

Last night was incredibly difficult for everyone and like so many, felt the shock, the emotion, and the heaviness that settled across the grounds and the wider community.

Our hearts are with every single person who has been impacted.

Walcha is a town with so much heart 🩷

A place we’ve worked in for many years, where the people, the spirit and the sense of community are unlike anywhere else. The rally has always been a highlight for locals and visitors alike, and seeing the town hurting is heartbreaking.

Please continue to hold Walcha close. Support the businesses, visit when you can, and keep this beautiful community in your thoughts as they navigate the days ahead.

Sending love, strength and care to everyone in Walcha 🖤

We’re so excited to be heading back to the Walcha Motorcycle Rally this November to cover all the action across social m...
29/10/2025

We’re so excited to be heading back to the Walcha Motorcycle Rally this November to cover all the action across social media! 🏍️📸🔥

14 & 15 November 2025 - Walcha Tourism known as a mecca for motorcyclists, Walcha sits at the crossroads of two of Australia’s most iconic rides - the Oxley Highway and Thunderbolts Way 🛣️🌄

Will we see you there?

⛳️ It’s a beautiful day for golf in Nundle!We’re proud to sponsor the Peel Inn Hotel Golf Day, raising funds to support ...
25/10/2025

⛳️ It’s a beautiful day for golf in Nundle!

We’re proud to sponsor the Peel Inn Hotel Golf Day, raising funds to support the local Nundle community.

Here’s hoping someone hits that $10,000 hole-in-one today! 💰💥

Limited teams available FOR THIS SUNDAY, get your tickets before they sell out!

Ticket link below.

🥇 Sunday 26 October
🏌️‍♂️ 4-person ambrose 💵 $100 per person, includes:
✔️ $30 voucher to spend at The Peel Inn
☕️ Coffee & pastries on arrival (thanks Tuk Tuk!)
🍺 One beer on the course
🌿 Green fees included
🚌 Need a ride?

Bus departs Tamworth Train Station at 8am | Return bus leaves The Peel Inn at 2pm

https://www.eventbrite.com/e/peel-inn-golf-day-tickets

Address

Tamworth, NSW
2340

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61434430459

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