Seftons

03/06/2026

Safe to say, this might be one of our favourite interviews yet.

One of the best things about capturing stories at events like is the people we get to meet along the way. These boys (and their dads) certainly gave us a few chuckles.

Sometimes the smallest interviewees give the best answers!

03/06/2026

There’s nothing quite like FarmFest week.

Seftons is back on the ground this year, supporting the ACM team across social media, media relations and content capture, including today’s ministerial visit.

Great to see 7NEWS Toowoomba capturing the scale, energy and importance of one of Queensland’s biggest agricultural events.

01/06/2026

One thing we’ve learned from the first leg of the tour: regional communities love their cricket 🏏

Next stop: Orange, Dubbo and Parkes. Looking forward to seeing another round of regional communities get involved.

It's been a pleasure supporting Nathan Lyon and the Goatd team with the Have You Got What It Takes tour.

Cricket fans across Central West NSW are set for an unforgettable week, with Australian great Nathan...

18/05/2026

A new generation of w**d researchers is stepping up, bringing fresh thinking to one of the biggest challenges facing Australian grain growers.

We loved capturing this piece for the Grains Research and Development Corporation, shining a light on the emerging researchers stepping into Australia’s w**d challenge and the thinking that’s shaping what comes next.

14/05/2026

Genevieve Fleming brings decades of governance and stakeholder experience, and a strong belief in backing regional Australia properly.

10/05/2026

Lights, camera… land services!

Seftons recently delivered media training with the Northern Tablelands Local Land Services team in Armidale, working through how to prepare for interviews, shape clear messages and respond with confidence when the questions get curly.

Our favourite part of any media training is putting the theory into practice. The team had the chance to play journo, grill each other on camera and test how it feels to be on both sides of an interview.

For organisations working directly with landholders, producers and regional communities, strong media skills matter. When the issues are practical, local and important, the ability to communicate clearly is not a nice-to-have - it’s part of the job.

Thanks to the Northern Tablelands LLS team for jumping in with such good humour, sharp questions and strong on-camera energy.

07/05/2026

Agritourism sounds like a win: more visitors, diversified income, increased exposure for ag.

But that’s only half the story.

In her latest Insights column for The Land, our Founder Robbie Sefton AM explores the reality behind agritourism and what happens when you open the farm gate and change the fabric of a community.

Done well, it can lift a region.
Done poorly, it can erode trust just as quickly.

Read the full piece: https://seftons.com.au/mixing-agriculture-with-tourism-has-to-be-managed-carefully-to-be-a-recipe-for-success

06/05/2026

If you want to know what’s really happening in country communities, put 700 CWA women in a room and listen.

This week, the Country Women's Association (CWA) of NSW is holding its 104th annual State Conference in Forster, with members from across the state debating more than 50 motions on the issues shaping rural and regional life.

Health care, roads, housing, agriculture, education, telecommunications and disaster resilience are all on the table.

The motions passed by delegates will help form the Association’s policy platform for the year ahead, which means these conversations do not stay in the conference room. They become the basis for CWA of NSW’s advocacy.

We're supporting this year’s conference with media relations, helping make sure the voices, concerns and solutions being raised in Forster are heard more widely.

24/04/2026

We don’t need a crystal ball to know this won’t be the last global shock.

From fuel to fertiliser to food, the current crisis is exposing just how vulnerable Australia is to forces beyond our control.

In her latest Land Insights column, our Founder Robbie Sefton AM argues it’s time to stop reacting and start preparing by building a more self-sufficient, resilient Australia.

Read the full piece: https://seftons.com.au/current-international-crisis-reinforces-need-to-plan-for-more-self-sustainable-future

The Land

In this Land Insights column, Robbie Sefton explores how global conflict is impacting Australia’s access to fuel, fertiliser and food, and why building a more self-sufficient and resilient nation must become an immediate priority.