The Marketing Mentor

Home
Australia
Terrigal, NSW
The Marketing Mentor

I'm your ally in navigating the marketing mix with insight and heart. Follow for strategies and insights that transform.

With 25+ years of experience, I specialise in empowering brands and leaders to shine in the marketplace.

11/05/2026

Ever subscribe to a brand and get several emails a day (hello Qantas!). Or even worse, you get an email from someone that seems out of context and impersonal?

That's the stuff that ends your relationship with your customers or potential customers.

Don't overdo it on the automation - you'll lose the human touch.

30/04/2026

You've got prospects in your database right now. Before spending on new leads, focus on converting what you've got. It's faster, cheaper, and more profitable.

25/04/2026

🪷 Maybe this is your sign too? 🪷

06/04/2026

Transparency is the core of how me and my team work with my clients marketing.

Too many agencies hide behind jargon and vague metrics. Clear communication and honest reporting build trust and delivers a better outcome for everyone.

03/04/2026

𝗙𝗶𝗻𝗱𝗶𝗻𝗴 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗹𝗹-𝗿𝗼𝘂𝗻𝗱𝗲𝗿 𝗶𝘀 𝘁𝗼𝘂𝗴𝗵. 𝗧𝗵𝗮𝘁'𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗽𝗶𝘁 𝗰𝗿𝗲𝘄.

We're not an agency sitting in the grandstand. We're embedded in your team - your brand's pit crew. We bring the expertise of a global agency with the trust and teamwork of your in-house players.

Fresh rubber on the road. A trusted game plan. Real accountability. That's what happens when you've got the right crew in the driver's seat.

🏎️ Ready to red line it? Gear up for a podium finish. 🏁

29/03/2026

😂😭 IYKYK - from hero to zero real fast.

27/03/2026

Marketing isn't just about what you say (tone of voice, copy, message, branding) - it's just as much about when and where you say it (marketing channel, timing, media).

Strong brand marketing helps you match your message to the right moment to influence your consumer.

16/03/2026

Pretty marketing alone doesn't sell.

Clear marketing that communicates your "why" attracts the right customers.

If people don't understand what you do, why you do it or even why they should care, all the design in the world won't help.

10/03/2026

🌈 Marketing is a beautiful, diverse kaleidoscope of opportunity.

But when you're standing in front of all those colours, it's easy to get lost in the pretty patterns, confused by conflicting advice and get overwhelmed by all of the options.

Did you know that in the last 10 years, the marketing tech landscape has grown from 1,800 providers to over 15,000 channels in 2025? No wonder you're confused!

The challenge is that marketing means something different to everyone. Your strategy needs to be tailored to you, not a cookie cutter. It changes depending on:

✅ If you're multiple brands in one location vs one brand in many locations
✅ If you're a B2B vs B2C or both
✅ Your goals and budget
✅ Who your best target customer is
✅ Which channels will reach them (and make a difference)

That's where we come in. We help you cut through the kaleidoscope and create a clear marketing plan that makes sense. We handle everything from start to finish - strategy, channel selection, ex*****on, results.

So you can just enjoy looking at the pretty colours (and results!).

What are you most confused about in the marketing landscape right now?

22/10/2025

🚩 Long post alert
(should have made it a blog)

Spent the week at SXSW Sydney 2025 and I'm still reeling! It's like a 5-day festival for curious people.

I was super inspired by the theme of humanity in the age of AI... leaning into our creative beings and using AI as a wingman to become smarter.

Here's my take on the keynotes I saw:
Mo Gawdat - The Human Advantage ⭐⭐⭐⭐⭐ 10/10
Use AI to be smarter - be the champions of change. Most of humanity is good. The mathematical support of AI has the potential of creating a utopia. Fell in love. Inspired. Bought 2 of his books!

Ryan Foutty – Perplexity ⭐⭐ 4/10
Host had a shocker - Ryan was pretty good though. The internet is better on Perplexity.

Niel Patel – Np Digital ⭐⭐⭐⭐⭐ 9/10
Zero clicks doesn't mean zero value. Google has 27% marketing share of total searches. Rule of 7 is now 11 - people need to see your brand 11 times before buying.

Peter Chun – VaynerX ⭐⭐⭐⭐⭐ 9/10
Insightful but not as actionable. The rise of the mid-funnel - we're in the "non-follower" era. Comment as a creative… 50-100 times per day (what?!?!).

Niall Firth – MIT Technology ⭐⭐⭐⭐⭐ 9/10
Actually was almost everything you need to know about AI in 2026, despite the "audacity of the title" in Niall's intro 🤭
"It's not alive. It can't think. It's just numbers."

Sir Martin Sorrell ⭐⭐⭐⭐⭐ 9/10
My pen was giving off smoke! From macro economic insights to media trends (collapsing of visualisation/copywriting, traditional channels down, personalisation at scale up), to future trillionaires.
"We will see a democratisation of knowledge."
And my favourite: "Turkeys don't vote for Christmas."

Teddy Swims ⭐⭐⭐⭐⭐ 10/10
"In today's day and age… it's (music is) just about the traditional way of meeting people and shaking their hands - just looking them in their eye. People would rather their friend win."

What was your biggest takeaway from SXSW Sydney? 👇

Address

PO Box 730
Terrigal, NSW
2260

Website

http://themarketingmentor.com.au/

Alerts

Be the first to know and let us send you an email when The Marketing Mentor posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Marketing Mentor:

Shortcuts

Want your business to be the top-listed Advertising & Marketing Company in Terrigal?