Alex Pilotto - Growth Marketer

Alex Pilotto - Growth Marketer The Landing Page Guy | I help marketers & founders lift revenue 50–200% by stopping conversion loops. White-labelled by 9+ agencies. $5M+ ad spend tested.

I’m going to be replaced by AISo I’m building my replacement___Two years ago, I laughed at the idea.AI, replacing me? No...
30/07/2025

I’m going to be replaced by AI
So I’m building my replacement

___

Two years ago, I laughed at the idea.
AI, replacing me? No chance.

Today, I’m not laughing.
Today, it feels inevitable.

AI isn’t stopping at task automation.
It’s evolving into something far more powerful:

Hybrid intelligence.

We’re entering an era of
co-conscious partnerships.

Humans + AI.
Thinking side by side.

Creating something neither could achieve alone.

AI will impact your role.
Your skills.
Your business.

The only real choice?

Let someone else replace you with AI.
Or build the system that replaces you, your way.

I made my call.
I’m building a hashtag .

Not theory. Product.
Not someday. Right now.

It’s built around what I know best:
High-converting landing pages.

And it’s powered by the very thing
that might have replaced me.

But now it won’t.
Because I got there first.

What about you?

Do you see this future of hybrid intelligence unfolding?
Or do you see something else coming?

16/07/2025

In today's video, I reviewed a landing page for a business coach selling a digital stress recovery product.

Full video here:
https://www.youtube.com/watch?v=QBHJye-LON8

Connect with me on LinkedIn:
https://www.linkedin.com/in/alexpilotto/

Disclaimer: All audits are anonymised with identifying details removed to protect client confidentiality.

Biggest insights:

𝗧𝗵𝗲 𝗽𝗮𝗴𝗲 𝘄𝗮𝘀 𝗳𝗮𝗶𝗹𝗶𝗻𝗴 𝗮𝘁 𝗳𝗶𝗿𝘀𝘁 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀
Most pages assume visitors know who they're for. This one was unclear whether it targeted busy mums or male professionals.

You've got 3 seconds to communicate:
→ Who is this for?
→ Why should I care?
→ Why should I listen to you?

Miss this, and people bounce.

𝗣𝗿𝗶𝗰𝗲 𝗮𝗻𝗰𝗵𝗼𝗿𝗶𝗻𝗴 𝘄𝗮𝘀 𝘄𝗲𝗮𝗸
Showing $27 down from $145 isn't terrible, but it's not strategic.

Instead? Introduce a high-intent option first:

"Book a 1:1 stress recovery session at $350"
OR "Download my recovery toolkit for $27"

By showing both, the $27 offer looks like a steal.

That's proper anchoring.

𝗧𝗵𝗲 𝗲𝗺𝗼𝘁𝗶𝗼𝗻-𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲-𝗹𝗼𝗴𝗶𝗰 𝗿𝗮𝘁𝗶𝗼 𝘄𝗮𝘀 𝗯𝗿𝗼𝗸𝗲𝗻
Your page should be:
→ 40% emotion (fears, aspirations, desires)
→ 40% evidence (testimonials, social proof, data)
→ 20% logic (features, what's included)

This page was 60% logic, 30% emotion, 10% evidence.
This imbalance was hurting conversions.

𝗧𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 𝘄𝗮𝘀𝗻'𝘁 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴
"I'm a published author and coach" means nothing without proof.

But "I worked in IT for 20 years, experienced multiple burnouts, and built a system to overcome them"?

That hits differently.

People buy from people who understand their pain.
Share yours.

The result?
A clear roadmap to double conversions in 30 days.

08/07/2025

I optimised 400+ product descriptions in 10 minutes (with just Google Sheets + AI)

Works for:

→ Optimising Shopping feeds
→ SEO metadata at scale
→ Rewriting product content in bulk
→ Cleaning/enriching data fast

Do you want the Google Sheets template + my 4 high-converting copywriting prompts?

Comment “GPT” below and make sure we’re connected.

This is my first YouTube video 🎉
👉 SUBSCRIBE for more!

02/07/2025

Stop selling TO your customers.

Start building WITH them.

Betty Crocker's instant cake mix should have been perfect. Just add water and bake. Instead it flopped because it was too easy. Customers felt like they were cheating.

The solution? Add one egg to the recipe. Sales skyrocketed overnight.

This is the IKEA Effect in action. We value things more when we help build them. Effort creates ownership. Ownership creates loyalty.

Ask yourself:

→ Can customers genuinely shape the end result?
→ Do they feel ownership and pride in the outcome?
→ Or are you still giving them a “just add water” experience?

Let me know in the comments 👇

Most marketers sell to the wrong people.That mistake costs revenue. Every. Single. Month.Here’s the reality:→ 90% of you...
24/03/2025

Most marketers sell to the wrong people.

That mistake costs revenue. Every. Single. Month.

Here’s the reality:
→ 90% of your audience consumes
→ 10% actually converts

And the top 1%?

They control 15% of the total buying power in your audience

You’re not building a brand for everyone.

You’re building trust with the few ready to pay.

→ Give value to the masses.
→ Sell premium to the top 10%.
→ Ignore the noise in the middle.

Mass reach doesn’t build profit. Precision does. 🎯

20/03/2025

Everything you knew about pricing is 100% WRONG (+a good example)

Imagine you’re at the movies.

You see two popcorn sizes:
→ Small for $5
→ Large for $10

Most people pick the small one—because $10 feels too expensive.

Now, the cinema adds a medium size for $9.

Suddenly, the large popcorn seems like the best deal, and most people pick it.

This is the decoy effect in action. The medium option exists only to push you toward the large size.

Brands use this psychological trick all the time:
✅ Subscription plans
✅ SaaS pricing tiers
✅ Retail product bundles

When done right, it nudges customers toward the option that benefits the business most—without them realizing it.

Have you ever fallen for this trick?

20/03/2025

You have a better product.
Better price.
Better features.

But customers still won’t switch.

Why? Loss aversion.

People feel the pain of change twice as much as the joy of gain.

So instead of selling “better,” sell safer:

💡 Lower the friction → Offer trials, guarantees, or step-by-step transitions.
💡 Use FOMO → Show what they’re missing out on, not just what they’ll gain.
💡 Leverage defaults → Make switching feel automatic, not a big decision.

Want to win? Don’t just sell the upside—eliminate the downside.

Amen!

18/03/2025

One-size fits all = one-size fails all

Most marketing fails because it treats everyone the same.

Your audience isn’t one person—it’s multiple personas with different needs, objections, and triggers.

Want to convert them all?

✅ Adjusted copy to match specific pain points
✅ Created landing pages for each persona
✅ Used dynamic content to personalise experiences

Stop speaking to “everyone.” Speak to someone.

Are your personas clearly defined? Drop a 👇 if you need to revisit them.

13/03/2025

Your product doesn’t need more features—it needs stronger ones

Ever seen a product with so many features… that none of them feel important?

More features don’t always mean more value. In fact, too many can kill conversions.

Here’s why:
🚨 Cognitive overload – Too many options make customers hesitate instead of act.
🚨 Weakened messaging – If everything is important, nothing is.
🚨 Decision paralysis – More complexity = more fear of making the wrong choice.

Less noise = More clarity = More sales.

✅ Prioritise the 3-4 features that truly matter to your audience.
✅ Group secondary features into categories instead of overwhelming with lists.
✅ Show real-world benefits, not just technical specs.

If your product isn’t selling, maybe it’s not missing features—maybe it has too many.

13/03/2025

Your email subject line is failing (Here’s why)

The best email in the world means nothing if no one opens it.

Your subject line is the gatekeeper of your email’s success. And yet, most brands keep making the same mistakes:

❌ Too spammy → “🔥 50% OFF NOW!!!” (Straight to junk.)
❌ Too vague → “Exciting News Inside!” (No one cares.)
❌ Too generic → “Your Monthly Newsletter” (Instantly ignored.)

Want more people to open your emails? Try this:

✅ Make it feel like a personal email
✅ Use power words
✅ keep it short–50%+ of emails are opened on phones

One tweak can skyrocket your open rates.

What’s your go-to subject line trick? Drop it below. 👇

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+61432388865

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