RGC Media & Mktng

19/07/2024

OFFENSE OR DEFENSE? SETTING YOUR EXTERNAL COMMUNICATIONS POSTURE

Developing both offensive and defensive corporate communications strategies, and having a strong understanding when to use them, is crucial to effectively managing and shaping an organisation’s reputation, brand perception, and stakeholder relationships.

The different strategies have vastly different objectives and tactics and are designed to address proactive opportunities and reactive challenges, ensuring your organisation maintains a favorable public image while also being prepared to mitigate potential crises.

https://www.rgcmm.com.au/offense-or-defense-setting-your-external-communications-posture/

06/02/2023

SMEs looking to grow their business in 2023 are now able to apply for a travel grant with Flight Centre Business Travel which could transform their operations through increased travel and face-to-face contact with customers and business partners.

https://www.rgcmm.com.au/smes-can-now-apply-for-business-travel-grant/

SMEs looking to grow their business in 2023 are now able to apply for a business travel grant with Flight Centre Business Travel which could trans

10/01/2023

It was another great year for our MBA News Australia portal with record traffic and revenue from an ever-expanding group of business school partners.

Here's a quick look back at the top 10 stories for 2022.

It was another great year for our MBA News Australia portal with record traffic and revenue from an ever-expanding group of business school partners. Here's a quick look back at the top 10 stories for 2022.

10/09/2022

Was great to be joined by some of the team (old and new)… for an incredible night celebrating the extraordinary work of Yalari.

13/07/2022

Very proud to work for this tremendous Queensland success story. Thanks We Are Gold Coast for the coverage!

Gold Coast software company CartonCloud plans to become a global player in providing software solutions for the logistics industry.

16/12/2021

ARE NATIVE ADS THE FUTURE OF ONLINE ADVERTISING?

Native advertising is the use of paid ads that match the appearance, form, and function of the user experience in which they are placed.

Unlike banner ads, display ads, or pre-roll video ads, native ads don’t really look like ads at first glance.

These ads are subtle, helpful, and non-intrusive and often presented as highly engaging narrative or video content and brand stories.

According to Business Insider, native advertising will drive 74 per cent of all ad revenue this year.

At RGC we develop a range of native content solutions for clients and our in-house publications. Below is a great example of native content on behalf of advertising partners on MBA News Australia.

Ducere Global Business School and Torrens University have new specialist MBA programs for 2022 in the luxury brand and health sectors.

09/11/2021

Brother & Co has taken out Best of Show at the 2021 Brisbane Advertising and Design Club Awards for their ‘Slow Down Songs’ campaign for client Australian Road Safety Foundation, their one entry in the show in the Creative Innovation category. See the full list of winners and finalists here.

https://www.rgcmm.com.au/badc-awards-slow-down-songs-wins-best-of-show-for-brother-co/

BADC - Brisbane Advertising and Design Club

21/10/2021

Was great to have Literacy for Boys founder Tanya Grambower in the RGC studio recently for a chat with explore Australia CEO Joseph Ghaly. Two great businesses on a mission to improve the education outcomes for kids.

13/09/2021

Thanks to The West End Magazine for covering the unveiling of the new mural at Soda Factory in Brisbane's West End. The Soda Factory's developer SCA Property Group commissioned Blaklash Creative, a local 100 percent Aboriginal-owned creative agency specialising in Aboriginal art and design to curate the bespoke mural using local artists Tori-Jay Mordey and Warraba Weatheral.
Look forward to seeing the final development launched in November.

West End’s Soda Factory development unveiled a stunning wall mural in the refurbished shopping centre created by two local Aboriginal artists, connecting the area’s significance for Aboriginal people with the Tristram’s Soda Factory history. The mural was created and installed by Tori-Jay Mord...