thejessicagibbs

thejessicagibbs We have a vision to create an exceptional online presence and experience for all women in business.

Some decisions are going to have amazing outcomes, others might present opportunities for growth and learning. Either wa...
20/10/2022

Some decisions are going to have amazing outcomes, others might present opportunities for growth and learning. Either way, you have the power to design your life path through your choices. So honor each one, because you’ll have critics either way!

Okay, so I know we've talked about collaboration over competition, so why am I giving you this tip? Because it's smart! ...
18/10/2022

Okay, so I know we've talked about collaboration over competition, so why am I giving you this tip? Because it's smart! Your competitor's social media accounts hold vital information, and you can use this information to help engage your own audience and to increase your reach. Go visit your competitors socials and check the following:
- what social media platforms are they using?
- what times are they posting?
- what content are they producing?

These insights can give you a great awareness into successful posts and great engagement levels, which you can then replicate on your own social platforms. NO! I am not telling you to outright copy and plagiarize the work of others. What I am saying, however, is to gather this knowledge and use it in creating your own content, using your brand's voice and tailor it to your target audience. Try it today and tell me if you learnt anything.

17/10/2022

Shine your light brightly for everyone to see! NEVER dim your sparkle.

The secret to a successful small business has nothing to do with selling - it is all about the value you can add to your...
15/10/2022

The secret to a successful small business has nothing to do with selling - it is all about the value you can add to your audience's life. Are you solving a problem for them? Are you building a connection with them? Are you supporting them? Are you creating an empowering space for them? Tell me below how you are adding value to the lives of your target audience.

Happy Friday! I hope today is the start of an amazing weekend for y'all. What do you have planned?
14/10/2022

Happy Friday! I hope today is the start of an amazing weekend for y'all. What do you have planned?

If you know, you know!!!
14/10/2022

If you know, you know!!!

“Generosity is the most natural outward expression of an inner attitude of compassion and loving-kindness.” —The Dalai L...
13/10/2022

“Generosity is the most natural outward expression of an inner attitude of compassion and loving-kindness.” —The Dalai Lama XIV

Competition in female-owned small business is an interesting thing. Spending years surrounded by it, and participating in many deep conversations about it, more often than not, I've found that business owners are quite reluctant to share their knowledge, skills, experiences, etc. Why do you think that is? Is it due to a narrative created by an environment governed by masculinity for so long? Breeding competitiveness and secrets? Is it because women feel that by sharing what we know, we will somehow lose a part of the business we have worked so hard to build? Or perhaps it's fear - you know the dreaded imposter syndrome, that we might find out that we don't actually hold as much wisdom as we thought, that we'll be found it...

Today I challenge you to share your knowledge with your community. Share your experience, share a tip or trick you've learned along the way, let your community know that you want to support them and nurture them. Let them know of your abundance and ask them to join you in sisterhood. Build relationships in your community, champion each other - don't fight to the death. There is room for everyone to succeed - so be that light, hold that space, and shine!

I would love you to share some of your wisdom below - let's start a conversation in the comments!

Branding is one of the most important components to the success of your business. Here are some facts that might convinc...
11/10/2022

Branding is one of the most important components to the success of your business. Here are some facts that might convince you to perform an audit on your platforms:
- A consistent brand image increases revenue by up to 33%
- Color increases brand recognition by up to 80%
- 75% of people recognize a brand by its logo, 60% by its visual style, 45% by the brand’s signature color, and 25% by its unique voice

I urge you to take 10-15 minutes and look at how you present your brand on your social media platforms. Do you have a recognisable logo? Are your colours consistent? Are you using the same font/s? Is your tone and personality the same? If not, consider the percentage I have shared above. A few tweaks and better planning may increase your brand's recognition and revenue by quite a large percentage, all for minimal effort.

Did you know I also help with logo design and branding? My packages start at $25 so can you afford not to have an amazin...
11/10/2022

Did you know I also help with logo design and branding? My packages start at $25 so can you afford not to have an amazing logo?! I would love to help create an amazing concept with you, so message me today and I’ll throw in a free watermark logo design.

Being a social media manager is all about solutions. You might have a great product, you might offer a great service, bu...
07/10/2022

Being a social media manager is all about solutions. You might have a great product, you might offer a great service, but ultimately, what your target audience want is for you to help them to fix their pain points - they want solutions to problems they may not even realize they have! So before you start on the hard sell, try becoming a problem solver instead. Your engagement will thank you for it!

What seeds are you planting today for your future? Sometimes we think that the little things don’t matter, that the baby...
05/10/2022

What seeds are you planting today for your future? Sometimes we think that the little things don’t matter, that the baby steps don’t count. But every tiny action, each foot forward is one more than doing nothing at all. So turn the soil, sprinkle your seeds into the earth, nurture them, encourage them, and watch as the little shoots grow.

"Whether you think you can or you can't - you're right!" ~ Henry FordMindset is such a powerful thing, right? I am so ex...
04/10/2022

"Whether you think you can or you can't - you're right!" ~ Henry Ford
Mindset is such a powerful thing, right? I am so excited to share that I passed my first assessment! A mature aged student, 23 years after finishing high school, starting a completely different career path. I decided I could do it, and do you know what? I was indeed RIGHT! No matter your age, gender, status, or beliefs, you too CAN do whatever you believe in. So sign up for that course. Say yes to that dream job. Take that art class. Hike that mountain. Decide that TODAY is the first day of your new adventure. I believe in YOU!

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