Optimax Agency

08/08/2025

We love launching new websites! Check out

10/04/2025

Loving the new Recovered Futures Art Exhibition website that we launched late last week.

We have been working to support the team from Recovered Art Futures for several years now and we were super excited to incorporate their snazzy new branding into a brand new Shopify website for them, ready for their 2025 Exhibition.

10/04/2025

We've written a new blog post listing the most important things you should consider when planning your new eCommerce website - https://www.optimaxagency.com.au/post/when-planning-a-new-ecommerce-website-what-are-the-most-important-things-to-consider

Having worked with many many brands to plan and build new eCommerce websites, you wouldn't believe how often that these considerations are forgotten.

If you are planning a new website, particularly if you are in the early stages and haven't found a team to help you with the build yet, I highly recommend reading this blog.

Not only will it help you to think about your website in a whole new way, but it will also allow you to identify the agencies you are considering who are looking at a wholistic picture and building a website to support your business, as opposed to those agencies building you a website to support their business.

Launching a new eCommerce website is an exciting milestone for any business—but it’s also a complex process that requires thoughtful planning and strategic decision-making. With competition at an all-time high and customer expectations continuing to rise, it’s critical to get the foundation ri...

02/11/2023

We are very excited to launch a brand spanking new website for Paul from Brundell Designs - www.brundelldesigns.net.au

Paul's last website had some functionality that had broken with time and no longer reflected his brand. Working in conjunction with the amazing Karla Obst, we undertook a complete rebrand and this is his new website - launched today!

Keep an eye out for his signs on residential constructions throughout the Toowoomba region and we can't recommend Paul highly enough if you are needing and exceptional residential home designer!

09/10/2023

Loving this much improved site that we have created for the gorgeous Julie from Skin and Energy.

Julie's previous site failed to showcase many of her services, was difficult to navigate and was not mobile optimised.

Julie and I worked together to bring her vision to life, ensuring that functionality and SEO were incorporated in the design and development.

If you are looking for wholistic healing services at exceptional prices. Reach out to Julie!

02/08/2023

A couple of months ago we had the pleasure of pulling together this lovely little website for Nicole from Little Learners Tutoring. We launched this new website in conjunction with a Meta ad campaign and we are proud to say, that in less than a month, Nicole was FULLY booked.

As a matter-of-fact, I believe Nicole has now booked sessions she wasn't previously even offering!

If you are requiring assistance to establish your brand, create a website, or fill your books, please don't hesitate to get in touch to discuss your needs.

25/07/2023

So chuffed to have been able to help Marty from Griffith Plumbing with his brand spanking new website.

Websites are one of the key assets that *almost* every business needs as the cornerstone of their online presence, and we have been busy building lots of them lately.

We will share more websites created by Optimax Agency soon!

30/05/2023

Marketing and customer retention done right!

As a B- Mumma, I had to have anti D injections during and after my pregnancies. Anti D injections are made from blood products, and I likely would have had many issues, as my bubbas both had + blood types, without these injections. Once a fortnight, I try to pop in, donate plasma, enjoy a cuppa, and an hour of peace.
Are you are looking for a way to help others that is super doable and able to be fit into a busy life?
If so, head into your local blood donation centre, they always need more donors, and with each donation, you're potentially saving 3 lives!

03/05/2023

Have you ever wondered why marketing is important? Or whether you are leveraging it to its full potential in your business?

In our first blog post, we address why marketing is important, and exactly when you should be looking to talk to a marketing expert in relation to your business...

*Spoiler* It's before you even have one!

https://www.optimaxagency.com.au/post/why-is-marketing-important

24/04/2023

They shall grow not old,
as we that are left grow old;
Age shall not weary them,
nor the years condemn.
At the going down of the sun
and in the morning
We will remember them.

🌺 Lest we forget 🌺

23/02/2023

Lets talk Google Analytics 4 (GA4).

Who runs a Shopify store and has:

1) Been trying and failing to set up GA4 with the same level of insight as they have become accustomed to with Universal Analytics

2) Done the basic set up, and been waiting for a magic bullet to give you the rest of what you need.

3) Looked at GA4 Shopify integration, saw how hard/crap it was and buried your head in the sand

Great news... Shopify have made the following announcement:

"We are excited to announce that Google Analytics 4 will be launching natively through the Google channel app on Shopify in March. This upgrade will enable you to seamlessly take advantage of Google Analytics 4’s enhanced real-time, multi-channel tracking and privacy controls.

No action on Shopify is required at this time, but if you would like to get ahead of the integration, you can:

Create a GA4 property in your Google Analytics dashboard.
Ensure you are logged in to your Google channel app with the same account that you use for Google Analytics.
Link your GA4 property is linked to your Google Ads account."

If you need help with setting up your GA4 property, Google Channel or linking your GA4 property to your Google Ads account - let us know!