Get Online

14/12/2022

We built this website for Shane @ Southern Rod & Custom a few years ago now and it's no secret, we LOVE being able to trawl through the site, any chance we get :D
..We've just given it 'a refresh' (Images) to update the loyal followers of the projects that have been commenced over the last few years, along with some updates to progress of others and some completions.

Feel free to have a browse over the xmas break, there's A LOT to look through and the level of detail Shane and his team put into their customisations, you'll be ogling for hours, possibly DAYS! :)

Was a lot of fun putting this together!

https://southernrodcustom.com/build-books/
https://southernrodcustom.com/current-builds/

Notable 'New Builds':
-S XYGT
-HCW 56 F100
-AM 55 BUICK
-71 XY GTHO
-72 HQ SANDMAN UTE
-DM HR HOLDEN UTE
-SR 99 FORD F450 DUALLY
-ERIC THE VIKING 58 CHEV
-1958 356 PORSCHE CABRIOLET
-72 XA GT RPO 83
-AG 69 CHARGER

Updates to ongoing builds:
-PAULS 55 CHEVY
-KP'S HT GTS MONARO
-SR'S 32 ROADSTER
-DARRENS 64 EH UTE
-ROBS 65 C10
-MA 65 MUSTANG FASTBACK
-AB's 56 CHEVY SPORTS COUPE

Current Builds HCW 56 F100 71 XY GTHO DM HR HOLDEN UTE ERIC 58 CHEV VIKING 72 XA GT RPO 83 P 55 CHEVY MB 65 MUSTANG R 65 C10 CR 32 ROADSTER J MAZDA RX2 AB 56 CHEVY S XYGT AM 55 BUICK 72 HQ SANDMAN UTE SR 99 F450 DUALLY 1958 356 PORSCHE CABRIOLET AG 69 CHARGER R 70 CAMARO KP HT MONARO D 64 EH UTE MA....

13/09/2022

This was another fun collaboration with the crew at Golf Fanatics 👌😎

07/12/2020

Public service announcement...

The price for domain renewal (.com.au / .com) should be around $20 per year... DO NOT pay $99 per year for your domain renewal (exactly the same service)... this organisation is using ‘opportunistic’ practices in the hope you as the business owner have ‘NO IDEA’ what it is, what it really costs and whether you even need it... It is also how they build their ‘passive income’ as the margins are quite large and completely automated... I’m not saying always go with the cheapest (often that means managing yourself which can be bad too), just make sure you’re getting a ‘fair deal’...

06/02/2020

It all started with a coffee & lunch whilst working at Timboon Railway Shed Distillery ...Just a few samples of the fun project we’ve been working on for Will & the crew at Leishman Lager, with plenty more to come... website, logo, packaging designs, point of sale: posters, coasters and bar runners... shout-out to Reece from Nacho Station for the beautiful designs and hardwork 👊😎

24/01/2020

We’re pretty proud of this website build... Thanks to Shane & Wendy and the crew for the opportunity, glad you guys are happy! Special shout-out to Ben outstanding work on the vids mate, the result wouldn’t be the same without them...👌😎👊 Here’s a few snaps of the mobile-friendly view www.southernrodcustom.com

17/01/2020

We’re pretty proud of this one... 👌😎 Southern Rod & Custom

05/03/2019

Ocean Grind’s new website, great result! Congrats guys 🤙

13/06/2016

Well... We sure have been busy in the GO studio of late... Here's a sneak peek of a few of the projects we've completed recently 👍👍

08/06/2016

|| WHAT TO DO NOW ||

Timelines!!

The objective is set, the functionality completely worked out, the budget is sorted... So, when will it be finished?!!

Ahhhh... The 2nd elephant in the room is revealed... As much as we would love it to be true, it's not as simple to go 'snap, crackle, pop' and BAM! You have a website... Unless you want something that looks incomplete OR something that belongs in the early 90s?!!... Thought not...

There are a few factors to consider:

1. Content... Google loves content, google and other search engines alike are in the business of providing 'GREAT RESULTS' to their customers (whilst we don't have access to the 'secret source/sauce' we can surmise based on what the search engine tells us developers and based off experience). Let's make this clear, Google sees your website as good if customers stay on your site, look around and go back often... You will be rewarded handsomely for this ( #1 ranking). Given the emphasis on content, it needs to be good... And good content takes time, if not provided by yourself, a copy writer must be engaged and given time to write good copy specific to your business. Oh... Did we mention the most common reason for a website not being completed on time or at all is... Drum-roll please... The client says they will do it/provide it... But never do... Regardless of the amount of follow-up from the developer (often many hours spent).

2. Complexity of the site... So you've got grand plans and are ready to invest!! Fantastic... Except... the more complex the site (more pages, more SEO, more functionality, more INPUTTTT... Sorry, Johnny #5 reference...) the longer it takes to complete.

3. Workload... We understand all customers are important and all will be treated as VIPs however i have to break it to you... Nobody is paying a skilled employee wages for them to sit and await your call... Unless you are prepared to pay 10x everyone else's quote... Even then, we wouldn't keep the staff member as they'd get bored... This being the case, there's a good chance you'll be scheduled by the project manager when the resources are available! This may be 4 weeks+ out before a start can be made... Some developers prefer to production line the process and can have parts completed as their staff become available, it still may take 4 weeks or more but it will be built in stages... Other developers will start a project and keep going until it is complete, meaning you could wait 4 weeks for it to begin but the site is done in a week or 2...

Hopefully this provides some insight into the 'workings' of the mysterious 'web design' process!

07/06/2016

|| WHAT TO DO NOW ||

So now you know what you want your website to achieve, you can measure this objective and you even know what functionality is required in order to achieve your goals...

Now what??!!

Budget time... That's right... We're onto the 1st of 2 elephants that stand in the room... The 'dirty word' budget... Better known as 'what you need to invest'...

There's no use expecting a Ferrari if you can only afford a Honda... Time and time again we hear people say "just copy that apple.com page..." OR "we want it to look like XYZ company..." Often their competitor or supplier, often a website that was built by a 'team of designers/developers' with a budget the size of your organisations 'annual turnover' or 3...

All of this is fine... As long as you are aware and prepared for the investment to match the build required!

Be clear on what you have to spend from the start, if $5k is your limit, let the web designer know a ball-park figure (even if you say, between $3-5k is your max, depending on what the site will do for your business).

To give you a 'rough' estimate (yes, we have people come to us expecting this to cost $500...); a business that requires an app developed, a website, a shopping cart implemented, a login portal component, SEO, Content copy, Flexible CMS, Imagery, Social Media setup & links, etc... You're looking at easily very little change from $20k ex GST...

A template website with hosting & domain registration for 12 months with 5 pages, you provide all the content will be all you get for $500 ex GST (if you're lucky...)

This is why it is important to be clear on your objective, have the ability to measure it and know what functionality you will need to achieve it in order to avoid disappointment and/or become confused on the investment required 👍

P.s. Expect a deposit to be required before commencement for websites over $1,000... And probably full payment upfront for websites under $1,000... Would you be happy to take the risk of getting $5,000+ into a project only to have the client pull the pin with no way to recoup the wages you've already paid (there's no 'physical' item to take back and resell remember...)??

04/06/2016

|| WHAT TO DO NOW ||

So you've got a solid objective in place! You now know you want to sell items online and exactly how many sales you want your website to achieve... GREAT!! But it doesn't stop there...

Now it is important to discuss 'what functionality' you want it to have, does it need a shopping cart? Well if you want to sell products via your website then the answer here is a 'definitive' YES... But what does your shopping cart need? Will you want to offer discounts? Will you want your customers to setup accounts? Will it be beneficial to have your store on Facebook too? What about the analytics to check sales? What about shipping, what will it cost?

As you can see from just a single 'functionality' - shopping cart, your website needs in order to sell products, there's a lot to consider!

01/06/2016

|| WHAT TO DO NOW ||

So now you know what web design is...

"what do you do now?!!"

Don't bother with a website (or any type of marketing activity for that matter) without setting a solid objective... You are effectively setting a goal for what you want it to achieve, because you've set this goal, you're able to test and measure the outcome as well hold the business developing your website accountable to that goal.

Without testing and measuring you may be throwing 'good money' after bad...

Make it clear, if you want it to generate leads, how many? Per year? Per month? Per week? Be specific!