18/09/2023
Tower Business Advisors, founded by Dylan Berends in 2013, offers business advisory and accounting services with a strong client success focus. Their services encompass goal setting and ATO compliance, guided by the mantra "Build Better Business" and core values of technical, holistic, efficient, personable, and insightful. Tower stands out for its flexible work approach, passionate team, and streamlined systems for efficient, detailed processes.
After completing an in-depth brand strategy for Tower, we crafted a brand identity that's both visually appealing and easily relatable. Our primary focus was on creating a series of brand statements that resonate with Tower's ethos, and we accompanied each statement with playful yet gender-neutral illustrations to enhance their impact.
For the logotype, we opted for a rounded, all-caps typeface that strikes a balance between friendliness and strength. The secondary logotype, stacked to create a tower-like structure, reinforces the brand's identity and uniqueness.
The overall goal for the visual identity was to exude an approachable yet robust demeanor, reflecting Tower's commitment to being a dependable and empowering partner in every client's journey.
Strategy/Art Direction/Brand Identity: Studio Work
Illustrator: .okay
Featured Typeface: Schick Toikka
