Marketing Squeeze (2026)

30/12/2024

Client Win 🙌🏻 A lot can happen within a year! From $148,000 in 2023 to $1.2 million in 2024👏🏻👏🏻 Love my job! Bring on 2025. 🎉

15/07/2024

Client win: 10,000 units sold in their first 9 months and a 6-figure month! 👏🏻👏🏻👏🏻

Let’s unpack this because transparency is everything to me, especially when people in my industry love to throw around results with no context.

1: The eComm clients I choose to partner with need to be a particular breed of human - ballsy go-getters, with killer proven products, who think and play big.

My own content will never consist of “want results like this? Come join my program or work with me!” Nothing gets a bigger 🙄 from me, than seeing this type of call to action after showing client results.

Because the truth be told - I’m very picky with the eComm brands I work with - which makes all the difference in the results I can achieve.

2: Trust is everything. Being able to scale a brand this fast requires my clients to know I have their best interests at heart.

I treat their business (and money) as if it was my own.

Nothing will holt growth faster than a founder who doesn’t trust their marketing consultant, agency or team.

3: You need a marketing budget if you want to profitably scale. Fast growth like this didn’t happen by posting organically on socials.

Meta ads did most of the heavy lifting at a 5x ROAS while of course having a multi-channel approach.

Big love,
Kristy xx

20/04/2024

This eComm client was spending big bucks on a well-known ad agency and getting no real traction for their investment.

But she continued to stay with them for months and months hoping things will change.

They didn’t…

She came to me wanting to give ads another go.

Now, taking on this client was a risk because at the time, she was only bringing in around $7,000 a month and about 18 months into business.

I normally only work with eComm brands doing high 6- figures to multi 7-figures.

But, she had all the magic ingredients I look for to be able to scale an eComm brand, so we started to work together in November 2023.

And the results speak for themselves.

It’s just the beginning for this client as we prep to launch into the US next month and then bring it home for a killer Q4, with projections of 6 figure months.

I’m so lucky to be working with such amazing Aussie eComm brands who are making big waves in their categories. 👏🏻👏🏻

Love my job,
Kristy xx

08/03/2024

Kim came to me already having great success in her eComm biz, but she had one problem…

Kim was about to pack up her whole life and travel around Australia with her 4 kids and hubby for all of 2024. Talk about livin’ the dream life!

She knew she needed to get all her marketing sorted if she wanted to scale while traveling.

Kim outsourced her packing to a 3PL and we got to work mapping out her 2024 strategy.

Being predominantly a lifestyle beach brand, the plan was to scale hard over Summer and that we did.

Kim and I started working together in November 2023. Over the last 5 months we have achieved:

🎉 Total traffic up by 249%
🎉 Total sales up by: 249%
🎉 Total orders up by: 239%
🎉 Website conversion up by: 5%

And the best part? While scaling, Kim has maintained a 60% profit margin!

When you work with me, there is no growth for growth sake!

It’s all about profitable growth.

Now, since we have already mapped out the yearly strategy and plan, we have factored in the cooler months, and even though, they won’t be record months, we know exactly what we are going to do to continue growth.

This is the power of having a marketing plan my friends! You are in the drivers seat.

Being reactive and winging your marketing is costing you more than you think.

I love working side-by-side switched on eComm founders like Kim. Everyone needs products in their lives. Go check them out, you can thank me later.

Kristy xx

26/02/2024

Great marketing is the balancing act between data-driven insights and testing new ideas that might (initially) sound crazy.

When I build out eComm marketing plans for my clients, 80% of their new plan is based on solid data, while 20% is reserved for testing and pushing beyond what they are currently doing.

This can look like big swings like - new products, new channels, international expansion or smaller swings like simply testing a new messaging strategy for ads and seeing if it converts better or improving on a particular product.

Now, I must admit, in most cases there is ‘light’ data to suggest the new idea could be a winner, in which case we test small before going all-in i.e, this could simply be a marketing survery to confirm the idea with solid data.

Even with the data though, the new idea might still not be as successful as it looked on paper, but it’s always better to take the informed risk than to sit on the lost opportunity.

In my experience, the brands that have a healthy appetite for testing new ideas (regardless of the outcome) are the ones who win the long game.

Kristy xx

18/02/2024

You can have a very successful eComm brand by winging it - is proof of that, but after 4 years of winging it, Amy wanted to work smarter not harder.

I’ve been working with this powerhouse lady 1:1 for 12 months now and it’s a partnership that just keeps giving the longer we work together.

Over the last 12 months we have worked on:

👌🏻 Bringing all channels together under a single profit-driven marketing plan.

👌🏻 Increased Klaviyo attributed revenue from 21.5% to 49.7% (AKA, almost half of Amy’s sales now come from email/SMS.

👌🏻 Introduced a solid strategy to drive SMS signups resulting in SMS now being the number one sales channel for Confetti Rebels.

👌🏻 Implementing a new Meta ads strategy so we can continually run ads while being profitable.

👌🏻 Maintained revenue while increasing profits.

👌🏻 Squeezed maximum results from product launches.

And these are just some of the results!

Beyond the results though, what I am most proud of are my long-term relationships with my clients.

My favourite thing (besides Shopify Cha-Chings, of course) is hearing my clients say…

“Kristy, work your marketing magic, I TRUST you!”

Trust is everything to me, especially in an industry where negative experiences with marketing agencies and/or freelancers are all too common.

So here’s to another year with this amazing lady! Proud of you Amy!! It’s an absolute honour to be on this journey with you.

Kristy xx

15/02/2024

As someone who started their career in advertising over a decade ago, I’m truly in my happy place in a post iOS 14 world.

Here’s why…

The years prior to iOS 14 (before 2021), you could have decent success with poor ads and the technical skills to run Meta ads - ie audience selection and campaign structure.

Over the last 3 years I have loved seeing the shift from relying less on techinical skill and more towards creative strategy and the skills it takes to craft a compelling ad.

It was this shift that made me interested in offering Meta ads management for my ongoing eComm clients, because (call me crazy) but I love ads, always have.

Being an ad girl at heart (although I spent many years in marketing after being in advertising), I’ve fallen in love with the new landscape of paid digital advertising.

Why?

2024 and beyond for Meta ads = mass market.

My happy place.

Media buyers can no longer rely on their technical skills to pinpoint ideal audiences.

When you are being focused to go broad, your ad creative and strategy is everything, just like it is in traditional advertising.

This skillset is much harder to master.

So I’m stocked in a post iOS 14 world that I get to flex this muscle again and apply it to my client’s Meta ad success.

How are your ads going so far in 2024? Are you confident you are squeezing the most from your paid ads budget?

Success in 2024 lies in creative testing and understanding why an ad is performing or underperforming, and it almost always has nothing to do with targeting or campaign setup.

Kristy x

07/02/2024

No matter the amount you spend per month, if you don’t have a detailed eComm marketing plan, you’re not squeezing the best results from your ad spend - period.

The obvious benefit of a marketing plan is the ability to ensure all your channels are working hard together throughout the whole customer journey to ensure maximum ROI from that first purchase…

But that’s a given in my books.

A great eComm marketing plan = predictable marketing!

Your marketing plan is so dialled in, you can predict your monthly sales because you deeply understand your data.

You know how much stock to buy and how many units you need to sell to reach your monthly targets.

You know how much traffic you need to sell those units.

You know exactly when you are going all-in and when you are pulling back your marketing efforts because you know your big picture strategy for the year.

And you know how much budget you need to allocate to paid channels to reach your goal.

If you’re currently running ads and you don’t have a detailed marketing plan - now is the time to get organised because the first 6 months of the year is all prep for Q4.

Kristy x

27/01/2024

I shared this client DM convo last year and a lot of you agreed with this comparison, so I’m owning 💁🏻‍♀️✨

And yes, in many ways I am, but I’m a multilayered marketing gal.

Tidying up your marketing and dialling in a killer eComm marketing plan is just the beginning.  After 17 years working in advertising agencies, managing marketing budgets and plans for multinational brands and even building my own multi 6-figure eComm brand - I know a thing or two about marketing.

Building out detailed marketing plans that’s aligned to company goals and budgets is second nature to me.

I couldn’t imagine running a marketing department or business without one.

Winging it, gives me anxiety knowing how much money is being left on the table because of reactive marketing efforts.

I also know for a lot of my clients, winging it with a surface-level plan is all they know (heck they’ve built very successful brands doing so), but they are exhausted.

Changing your marketing habits from reactive to proactive, can be a bit of an adjustment, but it becomes so much easier once we start working together.

On a scale of 1-10 how do you rate your current marketing efforts?

So yes, organising your “messy AF marketing efforts” 😅 is the first step in working together because, winging it, is too much effort for me.

Can I promise once you see your new and improved eComm marketing plan, it will spark joy?

Most definitely!

But that’s just the beginning of our partnership.

Kristy x

25/01/2024

You’ll be surprised how many eComm brands do not know this answer.

This is a symptom of not zooming out and asking the big picture questions before diving into the doing.

No point to unprofitable growth.

Small problems only become big problems at scale.

So if you are growing, but you’re not sure how much it’s costing you to acquire a new customer.

Or maybe you do, but you’re not sure if that number is good or bad…

We need to chat.

This is one of the first questions I ask my eComm clients.

And most, can’t tell me confidently what the number is, so don’t worry if this is you.

I had one client spend over $100,000 on ad spend (+ agency fees) and not once did they ask her this question 🫣

It takes understanding your data, and building out the big picture marketing strategy and plan, to know what the correct number should be.

This is why, all my eComm clients start with me building out their strategy and 12 multichannel marketing plan.

Because, for me - if I don’t know what your big picture plan and strategy is (down to every inch of your data), we can’t work together.

I need to know your business and goals as if it were my own.

And the answer to this question varies greatly between each client and requires a few data points for an accurate answer.

But as a starting point, here’s the formula to work out what it’s currently costing you for each new customer:

Total ad spend divided by total number of new customers.

Do this over a 12 month period.

I hope this was helpful. Save this post to refer back to.

Kristy x

22/01/2024

I don’t wish a rebrand on my worst enemy 😅 They are a total beast of a project!

But it’s totally worth all the effort!

Today marks the official first day of Marketing Squeeze 🥳🎉

Can’t wipe the smile off my face!

I can feel it in my bones that 2024 will be the best year yet!

Stick around if you’re an eComm brand wanting to squeeze more sales and profits out of your marketing!

Talk soon,
Kristy x

22/01/2024

Keen to work together in 2024? Swipe across 👉🏻

Ps - I’m almost at capacity for 1:1 retainer clients. If you’re interested in working together, apply via my new website www.marketingsqueeze.com.au or DM me on Insta to chat further.

Have a question? Ask below or shoot me a DM 🙌🏻

Kristy x

Marketing Squeeze

30/12/2024

15/07/2024

20/04/2024

08/03/2024

26/02/2024

18/02/2024

15/02/2024

07/02/2024

27/01/2024

25/01/2024

22/01/2024

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