29/07/2026
Inside the new mask store at Pacific Fair. A colourful, immersive retail space designed to bring the world of Mask to life in a physical space.
Jo Cutri Studio developed the full packaging system across every product in store, along with the scent bar and signage throughout the space. Also working closely on the visual direction and the colour palettes throughout the interior of the store.
Photography by Mathilde Bouby