05/10/2026
Ely takes a more considered approach to body care, treating everyday products as part of the bathroom space.
Jo Cutri Studio developed the brand identity and packaging system for the range, inspired by the 1980s Italian Memphis movement.
Bold geometry, playful composition and a refined colour palette come together to create a brand world that feels energetic, contemporary and elevated.
The Foaming Body Wash range includes three fragrances: Very Vanilla, Milky Monoi and Cherry on Top.
3D visuals by Valeriya Green