03/03/2025
If you're still handling your own LinkedIn DMs, read this.
Every founder reaches this point:
Your calendar is packed. Your LinkedIn DMs are buzzing. You're replying, booking calls, and closing deals personally.
But here's the real question:
Is your DM process truly optimized, or is it just built around you?
I recently spoke with a SaaS founder doing $50K/month in sales, all from LinkedIn.
The issue?
They were still managing DMs themselves because they believed, "no one can do it as well as me."
Their VA was only sending connection requests, not managing conversations.
Every booked call still required their personal involvement.
That’s not a system. That’s a bottleneck dressed as control.
If you don’t have an inbox management system, you don’t have a business; you have a job.
Delegation isn’t about removing yourself entirely.
It’s about creating a "Sell by Chat" system that filters conversations before they reach you, ensuring you handle only the ones that matter.
How many of your daily LinkedIn conversations actually need to involve you?
Our founder, Adrian Lea, put together a "Sell by Chat Delegation Playbook" that outlines how to structure your LinkedIn process so the right conversations come to you without getting buried in DMs.
Comment down below if you want to get a copy!
