16/02/2026
If you are competing on price, and price, only, welcome to the race! The race to the bottom.
Here are 5 strategies that actually work on LinkedIn.
- Get specific. Broad claims don’t sell. Specific results for a specific audience do. Don’t tell people you help businesses grow. Tell them you help your ideal client achieve a specific goal, in a consistent way.
- Lead with value. You don’t need to be posting more to get more attention. Three posts a week is enough. What your audience needs is evidence that they can trust you to help them. Give them a reason to trust you before they buy.
- Sell the results. Stop trying to sell your product. Start telling people how they will benefit by buying from you. Speak directly to their challenges, show them that you can get them the results they want. It becomes easy to see how your solution is the bridge between the two.
- Keep it simple. Complexity kills conversions. Show people a clear path towards buying from you. Highlight how they can believe in it, and see themselves getting the results they want. Aim for simple wins every time.
- Proof over promises. Anyone can tell everyone about how great they claim to be. Instead, prove it. Show people how great you are and what results you get for your clients. Yes, that means sharing that screenshot, testimonial, and feedback from your clients. Show people real results. When they see success, they'll want it for themselves.
It’s not about lowering your price. It’s about raising your perceived value. Dial that in, and the right clients will thank you for charging you what you’re worth. How will you integrate these tips into your LinkedIn activity this week?